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  1. xpay✦ Commerce

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  5. AppLovin

AppLovin

by AppLovin Corporation

3.6

(25 reviews)

52/100 · Mixed signalsFree to install
Best suited for stores using AppLovin Ads Manager, which it integrates with.

Acquire new customers by reaching 1B+ daily active users. AppLovin helps Shopify brands acquire new customers by advertising inside mobile games, reaching over 1 billion potential customers worldwide. Getting live on AppLovin Ads is fast and easy. Simply install the app, connect your store, and you're ready to launch - no coding required. AppLovin Ads automatically sets up pixel tracking and syncs your product catalog so you can quickly run ads and start driving sales. Why merchants use AppLovin Ads: AppLovin helps Shopify brands acquire new customers by advertising inside mobile games, reaching over 1 billion potential customers worldwide. Getting live on AppLovin Ads is fast and easy. Simply install the app, connect your store, and you're ready to launch - no coding required. AppLovin Ads automatically sets up pixel tracking and syncs your product catalog so you can quickly run ads and start driving sales. Why merchants use AppLovin Ads: more Unlock a new customer acquisition channel beyond social and search No manual pixel setup or code integration required Reach new customers at massive scale in premium mobile games Launch Dynamic Product Ads with real-time Shopify product data Track purchases and accurately attribute revenue to your campaigns

Copy from the Shopify App Store listing, unedited.
View on ShopifyCompare the plansSee the scorecard
Who it’s for
Ads
What it moves
Top line

conversion rate and average order value

What it costs
Free

1 tier

How it’s supported
52/100

Mixed signals · from 24 reviews

What it does

Unlock a new customer acquisition channel beyond social and search

No manual pixel setup or code integration required

Reach new customers at massive scale in premium mobile games

Launch Dynamic Product Ads with real-time Shopify product data

Track purchases and accurately attribute revenue to your campaigns

Plan fit
One plan, no tiers to choose between

This developer publishes a single plan (Free), so plan choice does not arise — the only decision is whether to install it. The listing summarises it as “Free to install”.

Pricing
Free to install
free to install

Free

Free
Plans as listed on the Shopify App Store. Always confirm current pricing before installing.

52

/ 100
Mixed signals
low confidence

Scored on 24 merchant reviews we hold for AppLovin, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.





Recent reviews rate below this app's own average
Reviews in the last 12 months average 3.08, 0.79 stars below the lifetime average of 3.88. Worth reading the newest reviews before installing.
Computed from the 24 reviews we hold, with 12-month windows measured to 2026-10. This scores the public review record — it is not a review of the software itself, and a low score often means we hold little evidence rather than poor evidence.
Review history
2025–2026 · 24 reviews read
Reviews per year
202512 reviews
202612 reviews
What merchants say

3.6

25 reviews
5★71%
4★0%
3★0%
2★4%
1★25%
Developer replies
4%
of reviews get an answer
Reviewed at 12m+
23%
had used it a year when they wrote
From 24 reviews read. Typical reviewer had used the app for 1 months. Most merchants review in their first month, so this reflects when people write — not how long they stay.
Recent merchant reviews

The newest 8 of 25. Open one to read it in full, with the developer's reply where there is one.

emily is the best rep on the platform, she helped me to scale!

A Completely Different Experience from What We Were Used To Working with Axon has genuinely changed the way we approach scaling our business. If you're used to platforms like Meta, you know how frustrating the experience can sometimes be: information feels hidden, communication isn't always clear, support can be difficult to navigate, and you can end up feeling like you're constantly working against the platform rather than with it. Our experience with Axon has been completely different. From the beginning, we've felt like we're working with a platform that genuinely wants us to succeed. Communication is clear, support is there when we need it, and most importantly, we feel that there is a real sense of collaboration toward a common goal. You're not left trying to figure everything out on your own or wondering what is happening behind the scenes. That level of support creates something incredibly valuable: confidence. When you're scaling a business and increasing your spend, feeling confident in the platform you're working with makes a huge difference. Axon makes the entire process feel smoother, more transparent, and much more manageable. The platform itself is also a pleasure to work with. Everything feels designed around helping advertisers grow rather than creating unnecessary friction. It makes you more comfortable increasing spend, testing new opportunities, and ultimately thinking bigger about the growth of your business. What really stands out, though, is the feeling that there are actual people on the other side who are invested in the relationship. It feels like a partnership, not just another advertising platform. For anyone who is used to the challenges of working with larger advertising platforms and wants a more collaborative, supportive, and growth-oriented experience, I would genuinely recommend giving Axon a try.

We've been running ads on AppLovin since November 2024, and it's consistently been one of our top-performing channels, especially during Q4, when we were able to scale ad spend aggressively while driving strong volumes of new users into our funnels. The team has been a 10/10 to work with, always available and responsive to any questions we've had.

After a 2 hour set up process, payment, pixel install and requests for help you are left with a repeating spammy message saying 'not available in your region, no timeline available for activation.' No response from support. Very poor and big waste of time.

AppLovin has been great for us. The team is hands-on, transparent, and quick to understand what’s important to our business. They’re responsive, open to auditing our creatives, and genuinely invested in helping us improve performance. It’s become a meaningful channel for us, and we’re excited to keep building on the partnership.

We’ve really enjoyed working with AppLovin. Their team is incredibly helpful, responsive, and always willing to collaborate on new ideas and opportunities. The platform has become an important part of our growth strategy, and we’re looking forward to continuing the partnership.

Best app with the best team out there!

Spent $300 so far with 0 conversions, and gives you no way to cancel other than emailing support. Very scammy

AppLovin FAQ

Answered from this app's own listing and its full review record.

Best suited for stores using AppLovin Ads Manager, which it integrates with.

There is a free plan across 1 published tier. Prices are as listed on the Shopify App Store and can change — confirm before installing.

On our scorecard AppLovin rates 52 out of 100 — mixed signals — read from 24 merchant reviews. The developer has published replies to 1 of 24 reviews. The score reflects what the review record shows, nothing more.

25 merchants have reviewed AppLovin, averaging 3.6 out of 5. We hold the review history from 2025 to 2026, which is what the year-by-year chart on this page is built from.

Quick facts
At a glance
Merchant rating

3.6 / 5 · 25 reviews


Rating, last 12 months

3.08 from 12 reviews


New reviews, last 12 months

12 (was 12)


Developer replies

1 of 24 reviews


Typical reviewer had used it

1 months


Pricing

Free to install


On the App Store since

June 10, 2025


Review history held

2025 – 2026

Integrates with
Checkout
Shopify Admin
AppLovin Ads Manager

Categories
Ads
Will AI shoppers find this store?

Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.

Run a free readiness check
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xpay

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