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  5. Bily: Server‑Side Tracking

Bily: Server‑Side Tracking

by Bily

3.6

(16 reviews)

34/100 · Limited evidenceFrom $66/month. Free trial available.
Best suited for stores using Facebook, Google Ads and Google Analytics 4, which it integrates with and from $66/mo.

First-party server-side tracking and revenue attribution for paid ads Bily gives Shopify brands one first-party data layer for storefront, checkout, and order events. It enriches events with order context, sends cleaner server-side conversions to Meta, Google, TikTok, Pinterest, and Snap, and connects campaigns to real revenue. Use Bily to monitor data quality, recover missed conversions, and understand which ads drive orders without maintaining separate pixels and tracking pipelines. Bily gives Shopify brands one first-party data layer for storefront, checkout, and order events. It enriches events with order context, sends cleaner server-side conversions to Meta, Google, TikTok, Pinterest, and Snap, and connects campaigns to real revenue. Use Bily to monitor data quality, recover missed conversions, and understand which ads drive orders without maintaining separate pixels and tracking pipelines. more Capture storefront, checkout, and order events with first-party tracking Send server-side conversions to Meta, Google, TikTok, Pinterest, and Snap Connect campaigns and ad spend to attributed Shopify revenue Recover missed conversions and monitor event match quality Diagnose tracking gaps from one Bily workspace

Copy from the Shopify App Store listing, unedited.
View on ShopifyFind my planSee the scorecard
Plan fit
Which plan would my store need?

Move this to your own volume. Nothing is sent anywhere — the answer is computed here, from the limits this developer publishes.

Monthly sales, in dollars?

$

$15,000

Starter

$66/month

≈ $0.0044 per $ of monthly sales

$15,000 of $25,000 $ of monthly sales40% headroom

Next step up is Growth at $222/mo — $156 more a month.

Computed from the limits printed on this developer's own plan descriptions. Prices change — confirm on the listing before you install.
Who it’s for
Ads
What it moves
Top line

conversion rate and average order value

What it costs
From $66/mo

4 tiers · priced by $ of monthly sales

How it’s supported
34/100

Limited evidence · from 10 reviews

What it does

Capture storefront, checkout, and order events with first-party tracking

Send server-side conversions to Meta, Google, TikTok, Pinterest, and Snap

Connect campaigns and ad spend to attributed Shopify revenue

Recover missed conversions and monitor event match quality

Diagnose tracking gaps from one Bily workspace

Pricing
From $66/month. Free trial available.
Starter

$66/month

Lowest paid plan
Up to $25K monthly revenue
Growth

$222/month

$25K-$100K monthly revenue
Scale

$333/month

$100K-$500K monthly revenue
Enterprise

$1,000/month

$500K+ monthly revenue
Plans as listed on the Shopify App Store. Always confirm current pricing before installing.

34

/ 100
Limited evidence
low confidence

Scored on 10 merchant reviews we hold for Bily: Server‑Side Tracking, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.





Computed from the 10 reviews we hold, with 12-month windows measured to 2026-10. This scores the public review record — it is not a review of the software itself, and a low score often means we hold little evidence rather than poor evidence.
Review history
2021–2026 · 10 reviews read
Reviews per year
20211 reviews
20235 reviews
20242 reviews
20251 reviews
20261 reviews
What merchants say

3.6

16 reviews
5★70%
4★0%
3★0%
2★0%
1★30%
Developer replies
10%
of reviews get an answer
Reviewed at 12m+
11%
had used it a year when they wrote
From 10 reviews read. Typical reviewer had used the app for 1 months. Most merchants review in their first month, so this reflects when people write — not how long they stay.
Recent merchant reviews

The newest 8 of 16. Open one to read it in full, with the developer's reply where there is one.

Bily lowered our CPMs by 13% when we tested it. We're quite impressed. The data seems super accurate after our testing. We had many different convoluted setups in the past and they were clearly dropping conversion and didn't have as many features. Their MCP has been magical too. I didn't realize we could automated so much. We were about to use OneTrust, but then we realized with bily, it's just one toggle for the cookie consent! That was a huge cost saving. Also, Philippe has been very helpful throughout the process

I heard about Bily from Andrew Faris' podcast. I was previously using TrackifyX for 2-3 years but their support kept getting worse and their UX breaking. Their integration was also a bit of a pain to keep track of with lots of copying and pasting code. So now trying out Bily. So far it's a good experience - Babacar helped me make sure everything was installed correctly on my Shopify store, helped me test events in Meta and answered all my questions. No copying or pasting code. 5 stars for setup. Only improvement is that it would be great if there were some check marks to show that the connections were successful and the process is complete. Also something like a dashboard in the "Lobby" that shows the events or conversions. Will report back after some time!

Great experience! The onboarding has been very efficient. We have seen an increase in performance of our ads. I definitely recommend!

The app is not working for me . I tried reaching out to the support and no answer . The page is just blank when i open it

Developer repliedHi Iceonher! We have reviewed your shop and it appears that Pixl has been disconnected from your Facebook account because you have updated your password which reset the token. We have released several updates to prevent this in the future and are sorry that you had to experience it. Thank you for trying Pixl and sharing your feedback here, it truly helps us improve our products as you can see. Show more

L'application aide à fiabiliser le tracking, surtout sur META. Le tracking est maintenant excellent. Simple à installer, efficace et équipe à l'écoute !

It's really horrible to pay so much for an application only to have 404 errors and support that tells you "ah that's weird, it should work"

Le tracking est désormais indiqué Excellent, les données remontent bien depuis le serveur avec cette app

Bily est une application fonctionnelle et très efficace pour le tracking des publicités. Je recommande

Bily: Server‑Side Tracking FAQ

Answered from this app's own listing and its full review record.

Best suited for stores using Facebook, Google Ads and Google Analytics 4, which it integrates with and from $66/mo.

Paid plans start at $66/month, and run to $1,000/month across 4 published tiers. Prices are as listed on the Shopify App Store and can change — confirm before installing.

Bily: Server‑Side Tracking's tiers are gated on $ of monthly sales, so the right plan depends on your own volume. The plan-fit tool on this page resolves the cheapest tier whose published limits cover the number you enter, and shows how much headroom is left before the next step up.

On our scorecard Bily: Server‑Side Tracking rates 34 out of 100 — limited evidence — read from 10 merchant reviews. The developer has published replies to 1 of 10 reviews. The score reflects what the review record shows, nothing more.

16 merchants have reviewed Bily: Server‑Side Tracking, averaging 3.6 out of 5. We hold the review history from 2021 to 2026, which is what the year-by-year chart on this page is built from.

Quick facts
At a glance
Merchant rating

3.6 / 5 · 16 reviews


New reviews, last 12 months

1


Developer replies

1 of 10 reviews


Typical reviewer had used it

1 months


Pricing

From $66/month. Free trial available.


On the App Store since

January 26, 2021


Review history held

2021 – 2026

Integrates with
Checkout
Facebook
Google Ads
Google Analytics 4
Pinterest
Snapchat
tiktok

Categories
AdsAdvertising - Other
Will AI shoppers find this store?

Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.

Run a free readiness check
Alternatives
Instead of Bily: Server‑Side Tracking

Same categories, by review volume.

TikTok
4.815,236 reviews

Google & YouTube
4.55,037 reviews

Facebook & Instagram
3.74,921 reviews

Pinterest
4.21,617 reviews

Omega Facebook Pixel Meta Feed
4.8878 reviews

Snapchat Ads
4.6670 reviews
xpay

The agent-readiness stack for the AI shopping era — helping merchants, publishers and SaaS companies get discovered, cited and transacted with by ChatGPT, Perplexity, Claude, Gemini and the custom shopping agents underneath them.

CompanyAgentically Inc. (d/b/a xpay✦)1875 Mission St, Ste 103San Francisco, CA 94103, United Stateslegal@xpay.sh · privacy@xpay.sh
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