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  4. Blotout EdgeTag

Blotout EdgeTag

by Blotout

4.9

(22 reviews)

47/100 · Mixed signalsFrom $49.99/month. Free trial available.
Best suited for merchants running ads on Google, Meta, TikTok, or Snapchat who want to track conversions across platforms and sync data to Klaviyo or Google Analytics 4.

Drive more sales in the post-cookie era by restoring customer identity. Over half of third-party signal fidelity has been lost due to privacy changes by Apple and others, eroding marketing performance and attribution. Blotout builds your 1P ID graph amplifying your re-marketing via C-API and ESP providers driving significant ROAS on new and existing customers. Blotout takes minutes to set up and immediately increases your Event Match Quality score, driving down CPC, recovering lost carts, and delivering a powerful boost to your advertising ROI. Over half of third-party signal fidelity has been lost due to privacy changes by Apple and others, eroding marketing performance and attribution. Blotout builds your 1P ID graph amplifying your re-marketing via C-API and ESP providers driving significant ROAS on new and existing customers. Blotout takes minutes to set up and immediately increases your Event Match Quality score, driving down CPC, recovering lost carts, and delivering a powerful boost to your advertising ROI. more Lifetime customer ID that’s always accurate and never blocked No-code solution takes minutes to set up and immediately gets to work Universal C-API delivers marketing signals to all your growth channels Expand audiences on Meta, Klaviyo, and other platforms First-party data relationship builds customer loyalty and maintains compliance

Copy from the Shopify App Store listing, unedited.
View on ShopifyCompare the plansSee the scorecard
Who it’s for
Ads
What it moves
Top line

conversion rate and average order value

What it costs
From $49.99/mo

2 tiers

How it’s supported
47/100

Mixed signals · from 22 reviews

What it does

Lifetime customer ID that’s always accurate and never blocked

No-code solution takes minutes to set up and immediately gets to work

Universal C-API delivers marketing signals to all your growth channels

Expand audiences on Meta, Klaviyo, and other platforms

First-party data relationship builds customer loyalty and maintains compliance

Plan fit
What each step up actually buys you

This developer's plans are separated by features, not by how big your store is — so there is no volume that picks a tier for you. Here is what each one adds over the one below it.

Basic Plan
$49.99/month
You start with

100,000 events included

Domain certification

Support for multiple social channels

Maintenance plan
$249.99/month
Adds

Everything from Basic plan

Hands on support with implementation

Listed as “From $49.99/month. Free trial available.”. Plan contents change — confirm on the listing before you install.
Pricing
From $49.99/month. Free trial available.
Basic Plan

$49.99/month

Lowest paid plan
100,000 events included
Domain certification
Support for multiple social channels
Maintenance plan

$249.99/month

Everything from Basic plan
Hands on support with implementation
Plans as listed on the Shopify App Store. Always confirm current pricing before installing.

47

/ 100
Mixed signals
low confidence

Scored on 22 merchant reviews we hold for Blotout EdgeTag, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.





Computed from the 22 reviews we hold, with 12-month windows measured to 2026-08. This scores the public review record — it is not a review of the software itself, and a low score often means we hold little evidence rather than poor evidence.
Review history
2022–2026 · 22 reviews read
Reviews per year
20221 reviews
20235 reviews
202412 reviews
20252 reviews
20262 reviews
What merchants say

4.9

22 reviews
5★95%
4★0%
3★0%
2★0%
1★5%
Developer replies
0%
of reviews get an answer
Reviewed at 12m+
23%
had used it a year when they wrote
From 22 reviews read. Typical reviewer had used the app for 5.5 months. Most merchants review in their first month, so this reflects when people write — not how long they stay.
Recent merchant reviews

The newest 8 of 22. Open one to read it in full, with the developer's reply where there is one.

Amazing product, no-brainer for all shopify stores. On top of that, the best customer support of any product we use. This is the only app I 100% recommend to all store owners in the modern post-privacy world

I came across Blotout through an Email Marketing and connected with the founder Mandar. Managed to speak to him and then connected with his team to get into onboarding. His support team Priyanjana and Aparimit is super helpful and have helped me connect and disconnect(from other sources) patiently. We saw better results with Blotout and we are sticking with it. Appreciate the teams help from the founder to the onboarding team, cheers to each one of you!

We absolutely love and highly recommend Blotout to all Shopify stores. The performance lift alone justifies their use, but what truly sets them apart is their outstanding team. They go above and beyond to serve their clients, making it feel like they are an actual part of your business, which is very rare to find. Blotout, especially their CEO Mandar, is deeply invested in the success of all their brands. This team is undeniably the best I’ve ever worked with, and their product is the real deal!

Mandar and his team are exceptional! They consistently provide us with the attention we need and have significantly simplified our tracking, especially since we're on headless, where most apps fall short. Blotout continually develops new features and analytics to support their customers.

I have never seen a more involved team in ensuring the success of every brand on their platform. The community their building, and the hands on approach they're willing to do to win and maintain business is extraordinary. Our match quality improved substantially on Meta and other platforms. While not a "silver bullet" in and of itself, it's nice reassurance that we're feeding channels with robust data. From a tech standpoint the tools are very robust. If our CTO was writing instead of me (co-founder, CMO) this he'd say something like "it's exactly how we would have built this internally and is well engineered."

Blotout has helped us increase the quality of our event matching across all digital channels. The team are amazing and move at lightning speed with the developments.

I can't say enough good things about Blotout and the team behind them. Mandar really cares about helping brands solve the complexities that come with CAPI, server side integration and pixel issues in general. Their tool and support are top notch. I've worked with 3 other server side tools in the past and had all but given up and resorted to just using the native Shopify CAPI setup but I'm so glad I decided to work with Blotout instead.

It took weeks to get a reply regarding a refund of $600 for add-on upgrades that were completely ineffective- this was after two years of using them. Our Meta pixel is littered with Velocity events that were never removed once the service was discontinued so I’ll likely start over with a fresh pixel now that I’ve uninstalled Edgetag. It seems they grew too fast to keep up with their customer service

Blotout EdgeTag FAQ

Answered from this app's own listing and its full review record.

Best suited for merchants running ads on Google, Meta, TikTok, or Snapchat who want to track conversions across platforms and sync data to Klaviyo or Google Analytics 4.

Paid plans start at $49.99/month, and run to $249.99/month across 2 published tiers. Prices are as listed on the Shopify App Store and can change — confirm before installing.

Blotout EdgeTag's plans are separated by features rather than by store size — none of the tiers is capped on a volume you could state up front. Compare what each step adds over the one below it rather than trying to size yourself into a tier.

On our scorecard Blotout EdgeTag rates 47 out of 100 — mixed signals — read from 22 merchant reviews. The developer has published replies to 0 of 22 reviews. The score reflects what the review record shows, nothing more.

22 merchants have reviewed Blotout EdgeTag, averaging 4.9 out of 5. We hold the review history from 2022 to 2026, which is what the year-by-year chart on this page is built from.

Quick facts
At a glance
Merchant rating

4.9 / 5 · 22 reviews


New reviews, last 12 months

3


Developer replies

0 of 22 reviews


Typical reviewer had used it

5.5 months


Pricing

From $49.99/month. Free trial available.


On the App Store since

June 24, 2022


Review history held

2022 – 2026

Integrates with
Checkout
Google Ads
Google Analytics 4
Klaviyo
Meta
Snapchat
TikTok

Categories
AdsAnalytics
Will AI shoppers find this store?

Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.

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