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  1. xpay✦ Commerce

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  5. ethos: Loyalty, Referrals, UGC

ethos: Loyalty, Referrals, UGC

by ethos

5.0

(33 reviews)

50/100 · Mixed signalsFree to install. Free trial available.
Best suited for stores using Bazaarvoice, Judge.me and Klaviyo, which it integrates with and with a budget from $239/mo.

Increase AOV and repeat purchases with a loyalty program that builds community. ethos is designed for growing Shopify stores approaching or exceeding $100k in monthly sales that are ready to turn more customers into repeat buyers, increase customer value, and build community around their brand. Loyalty Points, Tiers, Referrals, UGC, Contests, Surveys, Polls, Exclusive Product Access, Birthday Rewards, and Mobile Wallet Passes give your customers real reasons to spend more, return often, and refer others. ethos is designed for growing Shopify stores approaching or exceeding $100k in monthly sales that are ready to turn more customers into repeat buyers, increase customer value, and build community around their brand. Loyalty Points, Tiers, Referrals, UGC, Contests, Surveys, Polls, Exclusive Product Access, Birthday Rewards, and Mobile Wallet Passes give your customers real reasons to spend more, return often, and refer others. more Launch a fully branded loyalty program that lives natively within your store. Reward more than purchases: referrals, reviews, UGC, birthdays, social & more. Turn passive shoppers into engaged members with contests, surveys, polls & more. Connect online & IRL experiences with POS integrations and Mobile Wallet Passes. Work with a dedicated loyalty expert who helps you design and grow your program.

Copy from the Shopify App Store listing, unedited.
View on ShopifyCompare the plansSee the scorecard
Who it’s for
Loyalty and rewards
What it moves
Top line

conversion rate and average order value

What it costs
From $239/mo

1 tier

How it’s supported
50/100

Mixed signals · from 10 reviews

What it does

Launch a fully branded loyalty program that lives natively within your store.

Reward more than purchases: referrals, reviews, UGC, birthdays, social & more.

Turn passive shoppers into engaged members with contests, surveys, polls & more.

Connect online & IRL experiences with POS integrations and Mobile Wallet Passes.

Work with a dedicated loyalty expert who helps you design and grow your program.

Plan fit
What each step up actually buys you

This developer's plans are separated by features, not by how big your store is — so there is no volume that picks a tier for you. Here is what each one adds over the one below it.

Start for free
Free to install
You start with

Configure your loyalty program

Explore full branding capabilities

Create Tiers (VIP, paid or secret)

Connect third-party integrations

Add Cart & Checkout Extensions

Get support from loyalty experts

Everything Plan
$239/month
Adds

Loyalty points program

Referrals, UGC & Mobile Wallet Passes

Tiers (VIP, paid or secret)

Contests, polls, birthday gifts, & more

All third-party integrations

Unlimited support from loyalty experts

Listed as “Free to install. Free trial available.”. Plan contents change — confirm on the listing before you install.
Pricing
Free to install. Free trial available.
Start for free

Free to install

Configure your loyalty program
Explore full branding capabilities
Create Tiers (VIP, paid or secret)
Connect third-party integrations
Add Cart & Checkout Extensions
Get support from loyalty experts
Everything Plan

$239/month

Lowest paid plan
Loyalty points program
Referrals, UGC & Mobile Wallet Passes
Tiers (VIP, paid or secret)
Contests, polls, birthday gifts, & more
All third-party integrations
Unlimited support from loyalty experts
Enhanced reporting & analytics
+more
Plans as listed on the Shopify App Store. Always confirm current pricing before installing.

50

/ 100
Mixed signals
low confidence

Scored on 10 merchant reviews we hold for ethos: Loyalty, Referrals, UGC, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.





Computed from the 10 reviews we hold, with 12-month windows measured to 2026-08. This scores the public review record — it is not a review of the software itself, and a low score often means we hold little evidence rather than poor evidence.
Review history
2026–2026 · 10 reviews read
Reviews per year
202610 reviews
What merchants say

5.0

33 reviews
5★100%
4★0%
3★0%
2★0%
1★0%
Developer replies
0%
of reviews get an answer
Reviewed at 12m+
0%
had used it a year when they wrote
From 10 reviews read. Typical reviewer had used the app for 4 months. Most merchants review in their first month, so this reflects when people write — not how long they stay.
Recent merchant reviews

The newest 8 of 33. Open one to read it in full, with the developer's reply where there is one.

We have been looking to create a loyalty program for our site and retail store for a while and have never found the right platform that can do everything we want while also being affordable. Ethos has been able to do everything we have been looking for, and they have even added features for us as well! The backend is very easy to use and customize on our Shopify site, which makes managing everything really easy. Vohara and Maddie are both great to work with and are always quick to respond and helpful whenever we have any questions. We are so happy we found Ethos!

ethos has been everything we wanted and more. Vohara and Maddie have been an absolute pleasure to work with--going above and beyond our expectations. The platform itself has an impressive amount of customization. Something that is ideal for any small and growing business. Plus they are consistently rolling out new features--including some that are quite innovative. They are always looking for ways to improve the experience both for us and for our customers. Once we went live with the Rewards Program ethos setup for us (simultaneously super easy & exhaustive in scope), we saw an immediate jump in customer activity & average order value. I look forward to working with the ethos team as our businesses continue to grow together and would recommend ethos to any company looking to add a Rewards Program for their customers.

We’ve been using Ethos for Fomin and it’s been such a great addition. It was really easy to set up and actually makes sense compared to other loyalty apps we tried. Vohara, the founder, has been super helpful and genuinely nice to deal with whenever we’ve had questions. The app itself is clean, intuitive, and does exactly what we need without feeling overcomplicated. Overall it just feels like a well-thought-out product with a founder who actually cares.

From the first time meeting Vohara until launching our loyalty program, he and the Ethos team answered all my questions answered and ensured our program was launched to our standards. The onboarding process was simple and what stood out compared to the previous loyalty program I used was the variety of rewards I could offer to customers. All in all, I'm happy with the app!

We recently switched to ethos after struggling with our loyalty program before, and the difference has been huge. Setup was quick and the platform is really easy to use. We especially love how simple it is to run contests, giveaways, and polls. It’s helped us engage with customers while learning more about them at the same time. In just two weeks we added 54 new members to the program. Maddie and the team were also amazing during setup and answered all of our questions quickly. Highly recommend!

We are committed to being community-led but, like most start-ups, we have to balance budget or capacity restraints when it comes to hosting events. Ethos has helped bridge that gap by helping us connect with our community online. The biggest value we’ve seen so far: - a central hub to engage with our community - the ability to reward our early adopters for in their input and loyalty - the ability to collect, share and reward authentic ugc from people who actually love the product and what we're building - avoiding the hail mary approach of advertised discounts to attract new customers Also, Maddie and the team made onboarding a breeze - kudos!

Ethos is a great loyalty/rewards app and the onboarding experience is extremely smooth! The team behind the app is amazing as well and I highly recommend it.

Ethos and the Ethos team has been incredible & super hands on and have made the process super seamless for the team and I. The UI is also really user friendly!

ethos: Loyalty, Referrals, UGC FAQ

Answered from this app's own listing and its full review record.

Best suited for stores using Bazaarvoice, Judge.me and Klaviyo, which it integrates with and with a budget from $239/mo.

Paid plans start at $239/month across 1 published tier. Prices are as listed on the Shopify App Store and can change — confirm before installing.

On our scorecard ethos: Loyalty, Referrals, UGC rates 50 out of 100 — mixed signals — read from 10 merchant reviews. The developer has published replies to 0 of 10 reviews. The score reflects what the review record shows, nothing more.

33 merchants have reviewed ethos: Loyalty, Referrals, UGC, averaging 5.0 out of 5. We hold the review history from 2026 to 2026, which is what the year-by-year chart on this page is built from.

Quick facts
At a glance
Merchant rating

5.0 / 5 · 33 reviews


Rating, last 12 months

5.00 from 10 reviews


New reviews, last 12 months

10


Developer replies

0 of 10 reviews


Typical reviewer had used it

4 months


Pricing

Free to install. Free trial available.


On the App Store since

October 20, 2023


Review history held

2026 – 2026

Integrates with
Checkout
Customer accounts
Shopify POS
Bazaarvoice
Judge.me
Klaviyo
Klaviyo Reviews
Recharge
Square

Categories
Loyalty and rewards
Will AI shoppers find this store?

Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.

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