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  1. xpay

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  4. Formful – Contact Form Builder

Formful – Contact Form Builder

by HerculesApps

4.6

(94 reviews)

42/100 · Mixed signalsBuilt for ShopifyFree plan available
Best suited for stores building contact forms and lead-capture forms, with integrations to email marketing and automation tools like Klaviyo and Mailchimp.

Build multi-language forms with AI — file uploads, captcha, customer sync and B2B automation Create any form with the drag & drop builder — or let the AI assistant build, edit and translate it in chat. Build multi-step forms with conditional logic: warranty claims, product registration, customer and B2B registration. Sync submissions to customer profiles with email, SMS and WhatsApp marketing consent, create B2B companies and fill metafields. Protect forms with hCaptcha, reCAPTCHA or built-in captcha. Every form is WCAG accessible, translated and auto-styled to match your theme. Create any form with the drag & drop builder — or let the AI assistant build, edit and translate it in chat. Build multi-step forms with conditional logic: warranty claims, product registration, customer and B2B registration. Sync submissions to customer profiles with email, SMS and WhatsApp marketing consent, create B2B companies and fill metafields. Protect forms with hCaptcha, reCAPTCHA or built-in captcha. Every form is WCAG accessible, translated and auto-styled to match your theme. more AI assistant – create, edit and translate your forms by chatting Automate – create customers & B2B companies, sync marketing consent & metafields Multi-language – translate forms and emails into all languages of your shop Spam protection – hCaptcha, Google reCAPTCHA or built-in captcha and honeypot Powerful fields – uploads, phone, datepicker, multi-step and conditional logic

Copy from the Shopify App Store listing, unedited.
View on ShopifyCompare the plansSee the scorecard
Who it’s for
Forms
What it moves
Top line

conversion rate

What it costs
From $4.99/mo

free plan available · 3 tiers

How it’s supported
42/100

Mixed signals · from 94 reviews

What it does

AI assistant – create, edit and translate your forms by chatting

Automate – create customers & B2B companies, sync marketing consent & metafields

Multi-language – translate forms and emails into all languages of your shop

Spam protection – hCaptcha, Google reCAPTCHA or built-in captcha and honeypot

Powerful fields – uploads, phone, datepicker, multi-step and conditional logic

Plan fit
What each step up actually buys you

This developer's plans are separated by features, not by how big your store is — so there is no volume that picks a tier for you. Here is what each one adds over the one below it.

Free, forever
Free
You start with

All basic functionality included

20 submissions/month

ReCAPTCHA

File upload

Shopify Automations

Autoresponder

Starter
$4.99/month
Adds

All functions & unlimited forms

200 submissions/month

2 GB total storage & 20 MB file size

Export submissions (Excel/CSV)

Remove branding

Pro
$9.99/month
Adds

Everything in Starter

Unlimited submissions

10 GB storage & 50 MB file size

Extensive Analytics

Google Drive

Google Sheets

Listed as “Free plan available”. Plan contents change — confirm on the listing before you install.
Pricing
Free plan available
Free, forever

Free

Free
All basic functionality included
20 submissions/month
ReCAPTCHA
File upload
Shopify Automations
Autoresponder
Starter

$4.99/month

Lowest paid plan
All functions & unlimited forms
200 submissions/month
2 GB total storage & 20 MB file size
Export submissions (Excel/CSV)
Remove branding
Pro

$9.99/month

Everything in Starter
Unlimited submissions
10 GB storage & 50 MB file size
Extensive Analytics
Google Drive
Google Sheets
Plans as listed on the Shopify App Store. Always confirm current pricing before installing.

42

/ 100
Mixed signals
medium confidence

Scored on 94 merchant reviews we hold for Formful – Contact Form Builder, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.





Recent reviews rate below this app's own average
Reviews in the last 12 months average 4.42, 0.25 stars below the lifetime average of 4.67. Worth reading the newest reviews before installing.
Computed from the 94 reviews we hold, with 12-month windows measured to 2026-08. This scores the public review record — it is not a review of the software itself, and a low score often means we hold little evidence rather than poor evidence.
Review history
2023–2026 · 94 reviews read
Reviews per year
202322 reviews
202429 reviews
202534 reviews
20269 reviews
What merchants say

4.6

94 reviews
5★83%
4★10%
3★3%
2★0%
1★4%
Developer replies
21%
of reviews get an answer
Reviewed at 12m+
13%
had used it a year when they wrote
From 94 reviews read. Typical reviewer had used the app for 2 months. Most merchants review in their first month, so this reflects when people write — not how long they stay.
Recent merchant reviews

The newest 8 of 94. Open one to read it in full, with the developer's reply where there is one.

This app is simple to use, quick to set up, and offers features that are easy to understand right away. The support team has also been excellent—every time I had a question, they replied quickly and provided helpful, straightforward answers. Overall, I’m really happy with the app and the service.

Fantastic form application. Allows us to create a form approval workflow. We are also able to approve and reject customers and notify customers by email if their registration has been approved or rejected by email. Stefano has been most helpful in adding extra features when requested and fixing any errors or glitches when they occur. Formful is a Fantastic application

This app is incredibly easy to use, with a smooth setup and intuitive features. What truly stands out is the outstanding customer support. Anytime I needed help, they responded quickly with clear solutions. I'm very impressed with both the app and the service. 10/10, highly recommend it for any Shopify store!

Form doesn't get emailed to the email addresses - even though it has been configured to. Sent a message to their support over a week ago and no response. This is a paid app and I would expect better. I now have to uninstall this app, find a new one, and rebuild all the forms. Do not recommend.

Developer repliedHello Thrive, I was sorry to see your 1-star rating, especially since I responded to your message from June 20th the very next day on June 21st. After that, I didn't receive any further emails from you. After seeing your review, I directly reached out again with more details about my investigation into the issue. Our emails are being sent out successfully, we have already checked that in our email sending service, so there's no need to worry. Best regards Stefano Show more

Had incredibly support in minutes. Worked perfectly for us, especially with hidden fields. We need a tool like this to capture information when a customer wants to order a custom or made-to-order product. This will allow us to do that with ease, and also ease of the customer since we can use the form to capture most information without the customer needing to input it themselves, which saves time for them and speeds up the process.

Fantastic and easy to customize form app. After trying a handful of other form apps, Formful was the solution - big thanks to Stefano for helping us get some specific settings on our form set up and working smoothly!

This is a really nice and easy to use app. I love that the css styling from my theme can be imported automatically. I was having so many issues with Shopify's native forms app and was about to pull my hair out. Then I discovered this app and was really estatic.The developer also has excellent customer service. I had one small bug and the he replied to me within 5 minutes on a Sunday and then fixed my issue in 5 minutes as well. He was super pleasant to communicate with too. And I'm only currently using the free version. If i need more forms or any of the paid features I will have no hesitations paying for it in the future.

A lovely little app which allows you to add multiple forms to your Shopify site. I chose this app as new sign ups are fed directly into my customer base on Shopify and can easily be added into my customer journey without the need to manually export the data. The forms are very much matched to my Shopify theme so they look good and don't look out of place. One of the benefits of this app being build specifically for Shopify stores. I struggled initially to set everything up as I wanted, so was very grateful for the speedy replies and patience of the app founder and developer, Stefano. Also, initially the App could be used with my theme....but Stefano quickly rectified this. Ask you you shall recieve seems to be his mantra :) It is only my first day of using the app, so I am yet to discover the full benefits, but it all looks very promising :)

Developer repliedDear Karen, Thank you so much for your thoughtful review! I'm glad I could assist you in a timely and effective manner with the initial setup challenges you faced. Feel free to reach out if you need any more support. Warm regards, Stefano Show more

Formful – Contact Form Builder FAQ

Answered from this app's own listing and its full review record.

Best suited for stores building contact forms and lead-capture forms, with integrations to email marketing and automation tools like Klaviyo and Mailchimp.

There is a free plan, paid plans start at $4.99/month, and run to $9.99/month across 3 published tiers. Prices are as listed on the Shopify App Store and can change — confirm before installing.

Formful – Contact Form Builder's plans are separated by features rather than by store size — none of the tiers is capped on a volume you could state up front. Compare what each step adds over the one below it rather than trying to size yourself into a tier.

On our scorecard Formful – Contact Form Builder rates 42 out of 100 — mixed signals — read from 94 merchant reviews. The developer has published replies to 20 of 94 reviews. The score reflects what the review record shows, nothing more.

94 merchants have reviewed Formful – Contact Form Builder, averaging 4.6 out of 5. We hold the review history from 2023 to 2026, which is what the year-by-year chart on this page is built from.

Quick facts
At a glance
Merchant rating

4.6 / 5 · 94 reviews


Rating, last 12 months

4.42 from 19 reviews


New reviews, last 12 months

19 (was 27)


Developer replies

20 of 94 reviews


Typical reviewer had used it

2 months


Pricing

Free plan available


On the App Store since

July 27, 2023


Review history held

2023 – 2026

Integrates with
Shopify Admin
Google Drive & Google Sheets
Klaviyo
Mailchimp
Metafields
reCaptcha & hCaptcha
Webhooks & Zapier & Make

Categories
Forms
Will AI shoppers find this store?

Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.

Run a free readiness check
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