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  1. xpay

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  4. Microsoft Channel

Microsoft Channel

by Microsoft

3.2

(324 reviews)

45/100 · Mixed signalsFree to install. Additional charges may apply.
Best suited for stores looking to run ads on Microsoft's search and shopping networks.

Easily reach millions of new consumers and grow your business with Microsoft Advertising. With the Microsoft Channel app, Shopify merchants can now easily connect with millions of people at the intersection of work and life on the Microsoft Search Network and Microsoft Audience Network. The onboarding is simple, allowing you to showcase your products using paid and free listings and connect with consumers who are more likely to make a purchase online. With free listings, you are automatically able to show on the Microsoft Bing Shopping tab and the Microsoft Start Shopping tab. With the Microsoft Channel app, Shopify merchants can now easily connect with millions of people at the intersection of work and life on the Microsoft Search Network and Microsoft Audience Network. The onboarding is simple, allowing you to showcase your products using paid and free listings and connect with consumers who are more likely to make a purchase online. With free listings, you are automatically able to show on the Microsoft Bing Shopping tab and the Microsoft Start Shopping tab. more Grow your business with a large valuable audience Showcase your products with free and paid listings Ensure your success with real time reporting

Copy from the Shopify App Store listing, unedited.
View on ShopifyCompare the plansSee the scorecard
Who it’s for
Ads
What it moves
Top line

conversion rate and average order value

What it costs
Free to install. Additional charges may apply.
How it’s supported
45/100

Mixed signals · from 323 reviews

What it does

Grow your business with a large valuable audience

Showcase your products with free and paid listings

Ensure your success with real time reporting

Plan fit
One plan, no tiers to choose between

This developer publishes a single plan (Free to install), so plan choice does not arise — the only decision is whether to install it. The listing summarises it as “Free to install. Additional charges may apply.”.

Pricing
Free to install. Additional charges may apply.
Free

Free to install

The listing notes additional charges may apply, so the plan prices above may not be the full monthly cost.
Plans as listed on the Shopify App Store. Always confirm current pricing before installing.

45

/ 100
Mixed signals
high confidence

Scored on 323 merchant reviews we hold for Microsoft Channel, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.





Recent reviews rate below this app's own average
Reviews in the last 12 months average 2.31, 1.42 stars below the lifetime average of 3.73. Worth reading the newest reviews before installing.
Total cost is not knowable up front
1 plan listed, but the listing notes additional charges may apply.
Computed from the 323 reviews we hold, with 12-month windows measured to 2026-08. This scores the public review record — it is not a review of the software itself, and a low score often means we hold little evidence rather than poor evidence.
Review history
2019–2026 · 323 reviews read
Reviews per year
20197 reviews
20204 reviews
202133 reviews
202252 reviews
202358 reviews
202482 reviews
202568 reviews
202619 reviews
What merchants say

3.2

324 reviews
5★58%
4★11%
3★3%
2★3%
1★25%
Developer replies
97%
of reviews get an answer
Reviewed at 12m+
26%
had used it a year when they wrote
From 323 reviews read. Typical reviewer had used the app for 3 months. Most merchants review in their first month, so this reflects when people write — not how long they stay.
Recent merchant reviews

The newest 8 of 324. Open one to read it in full, with the developer's reply where there is one.

I created a Microsoft Ads account after advertising on Google and Meta for more than two years without any major issues. I thought Microsoft Ads might be a good additional platform, especially because many businesses seem to ignore it. That turned out to be a mistake. My account was suspended within seconds of creation. After suspending it, Microsoft sent me an automated email asking me to verify my identity. I submitted the required documents and completed the verification successfully. Even after being verified, my account remained blocked. I contacted Microsoft Ads support multiple times, expecting at least a proper explanation. Instead, I kept receiving the same useless response that the account would remain blocked, with no real reason, no transparency, and no meaningful support. This is one of the worst advertising platform experiences I have ever had. Google and Meta may have their issues, but at least there is usually some process, explanation, or way to understand what went wrong. With Microsoft Ads, the experience feels completely automated, careless, and unfair. Suspending an account instantly, asking for identity verification, approving the verification, and then still keeping the account blocked without explanation makes no sense. It wastes the advertiser’s time and shows a serious lack of respect for businesses trying to use their platform. Microsoft Ads support was disappointing, unhelpful, and robotic. If this is how they treat new advertisers, it explains why many businesses do not bother with Microsoft Ads. Very poor experience. I would not recommend Microsoft Ads to any serious advertiser unless they are ready to deal with random suspensions, automated replies, and zero accountability.

Developer repliedWe appreciate your feedback, and we are sorry about these negative experiences with our app. Please allow us another opportunity to assist you with this issue by reaching out to us at msftadsappsupport@microsoft.com. We are committed to helping you get set up to run your ads with Microsoft Advertising. Show more

Terrible experience! I can't decide which one is worse, their platform or their support! We have a 6-figure ad budget, and we wanted to activate this channel as well as Google and Meta but it's impossible to work with them. Haven't seen something like this in my life! As you can see in the rest of reviews, so many people have problems with their verification process, and dealing with the support team is worse than dealing with ChatGPT! spent hours going forth and back with them, but no result, and they haven't answered my last message from 10 days ago. You see this and you compare the Microsoft and google stock price trend, you see why it's like this! Don't waste your time with them. And to Micsosoft support, don't send me the template that you've sent to rest of 1 star reviews, answer my email!

Developer repliedWe appreciate your feedback, and we are sorry about these negative experiences with our app. Please allow us another opportunity to assist you with this issue by reaching out to us at msftadsappsupport@microsoft.com. We are committed to helping you get set up to run your ads with Microsoft Advertising. Show more

Very rigorous review process, and the onboarding experience was frustrating. My domain was marked as fraudulent, which prevented me from connecting my store and running ads. I understand platforms need security checks, but the process felt unclear, difficult to resolve, and not very helpful for legitimate business I don't recommend to anyone! stick with the google sales channel.

Developer repliedWe appreciate your feedback, and we are sorry about these negative experiences with our app. Please allow us another opportunity to assist you with this issue by reaching out to us at msftadsappsupport@microsoft.com. We are committed to helping you get set up to run your ads with Microsoft Advertising. Show more

Awful setup experience. Merchant Center should be separate from creating an ad account. The Shopify channel does not provide enough clear guidance. Microsoft is still far behind when it comes to Shopify.

Developer repliedWe appreciate your feedback, and we are sorry about these negative experiences with our app. Please allow us another opportunity to assist you with this issue by reaching out to us at msftadsappsupport@microsoft.com. We are committed to helping you get set up to run your ads with Microsoft Advertising. Show more

Microsoft closed my merchant account without explanation, without right to appeal in future.

Developer repliedWe appreciate your feedback, and we are sorry about these negative experiences with our app. Please allow us another opportunity to assist you with this issue by reaching out to us at msftadsappsupport@microsoft.com. We are committed to helping you get set up to run your ads with Microsoft Advertising. Show more

I have a legal business, registered LLC, selling legal products, and my website was flagged as fraudulent

Developer repliedWe appreciate your feedback, and we are sorry about these negative experiences with our app. Please allow us another opportunity to assist you with this issue by reaching out to us at msftadsappsupport@microsoft.com. We are committed to helping you get set up to run your ads with Microsoft Advertising. Show more

My account gets banned because my business name does not match the name I put in microsoft ads account, I try to appeal to change it and put it right, but to appeal, business name has to match the name you put in the account, so it does not let me appeal. When I try to go into the account settings to change the name of the account, it just logs me out because of the account being banned. What a waste of time.

Developer repliedWe appreciate your feedback, and we are sorry about these negative experiences with our app. Please allow us another opportunity to assist you with this issue by reaching out to us at msftadsappsupport@microsoft.com. We are committed to helping you get set up to run your ads with Microsoft Advertising. Show more

After resolving a couple store issues, this app has been working pretty smooth for me. It has kept everything synced in realtime without any store violations, which I appreciate.

Developer repliedThank you for your positive and heartwarming feedback. Please do not hesitate to reach out to us at msftadsappsupport@microsoft.com if you ever need any assistance or have any questions alongside suggestions for improvements. We will be more than happy to assist you further. Show more

Microsoft Channel FAQ

Answered from this app's own listing and its full review record.

Best suited for stores looking to run ads on Microsoft's search and shopping networks.

The Shopify App Store lists this app as “Free to install. Additional charges may apply.”. It does not publish plain monthly prices we can compute against.

On our scorecard Microsoft Channel rates 45 out of 100 — mixed signals — read from 323 merchant reviews. The developer has published replies to 313 of 323 reviews. The score reflects what the review record shows, nothing more.

324 merchants have reviewed Microsoft Channel, averaging 3.2 out of 5. We hold the review history from 2019 to 2026, which is what the year-by-year chart on this page is built from.

Quick facts
At a glance
Merchant rating

3.2 / 5 · 324 reviews


Rating, last 12 months

2.31 from 29 reviews


New reviews, last 12 months

29 (was 76)


Developer replies

313 of 323 reviews


Typical reviewer had used it

3 months


Pricing

Free to install. Additional charges may apply.


On the App Store since

September 30, 2019


Review history held

2019 – 2026

Integrates with
Checkout
Shopify Admin

Categories
Ads
Will AI shoppers find this store?

Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.

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