xpay
Shopify apps
Ads
Meta & Facebook Pixels by Nabu
Meta & Facebook Pixels by Nabu
by AdNabu Global, Inc.
5.0
(103 reviews)
Best suited for stores running Facebook and Instagram ads who want to track conversions and optimize campaigns through Meta pixels.
Create Facebook Pixels / Meta Pixels / Instagram Pixels with Server-Side Tracking & Conversion API Install multiple FB Pixels / Meta Pixels / Instagram Pixels without errors and manual theme changes. Avoid conversion tracking issues with Facebook Ads or Meta Ads using server-side event tracking (Conversion API) that bypasses iOS 14 restrictions. Benefit from advanced matching on Pixel Facebook or Pixel Meta for safer, more effective Facebook ad targeting. Track Facebook events—purchase, add to cart, begin checkout, View Cart, Search, View Content, and Add Payment Info for every FB pixel. Install multiple FB Pixels / Meta Pixels / Instagram Pixels without errors and manual theme changes. Avoid conversion tracking issues with Facebook Ads or Meta Ads using server-side event tracking (Conversion API) that bypasses iOS 14 restrictions. Benefit from advanced matching on Pixel Facebook or Pixel Meta for safer, more effective Facebook ad targeting. Track Facebook events—purchase, add to cart, begin checkout, View Cart, Search, View Content, and Add Payment Info for every FB pixel. more Server-side tracking for Facebook Pixels, Meta Pixels & Instagram Pixels Unlimited Facebook Pixels or Meta Pixels with Unlimited Conversion Tracking Bypass iOS 14 restrictions using Conversion API for accurate conversion tracking Track Facebook Pixel: Purchase, Add to Cart, Checkout, View Cart, Search & more Easy 1-click setup with Pixel Target Setting to include/exclude specific product
Copy from the Shopify App Store listing, unedited.Ads
Top line
conversion rate and average order value
From $6.99/mo
2 tiers
65/100
Solid · from 101 reviews
What it does
Server-side tracking for Facebook Pixels, Meta Pixels & Instagram Pixels
Unlimited Facebook Pixels or Meta Pixels with Unlimited Conversion Tracking
Bypass iOS 14 restrictions using Conversion API for accurate conversion tracking
Track Facebook Pixel: Purchase, Add to Cart, Checkout, View Cart, Search & more
Easy 1-click setup with Pixel Target Setting to include/exclude specific product
What each step up actually buys you
This developer's plans are separated by features, not by how big your store is — so there is no volume that picks a tier for you. Here is what each one adds over the one below it.
Explorer
Free to install
Up to 1 Pixels
Basic Events Tracking
Basic Analytics
Tax / Shipping Settings
1 conversion API
Standard support
Advanced
$6.99/month
Up to 5 Pixels
5 cAPI Integration
Advanced Events Tracking
Advanced Analytics
Post-Purchase Tracking
Visitor Consent Tracking
Plus
$19.99/month
Unlimited Pixels and cAPI
Lookalike Audience Builder
Advanced Analytics & Events Tracking
Custom audience builder
Visitor Consent & Post-Purchase Tracking
Content ID Parameters
Pricing
Free to install
$6.99/month
$19.99/month
65
/ 100Solid
Scored on 101 merchant reviews we hold for Meta & Facebook Pixels by Nabu, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.
Review history
2024–2026 · 101 reviews read| 2024 | 15 reviews |
|---|---|
| 2025 | 41 reviews |
| 2026 | 45 reviews |
What merchants say
5.0
25%
of reviews get an answer0%
had used it a year when they wroteRecent merchant reviews
The newest 8 of 103. Open one to read it in full, with the developer's reply where there is one.
The app is really great, but what is even better, is the support they give, genuinely try this app, reach out to support, you will see yourself! :) Thank you for the team.
Great customer service - i got a quick response with help for accessing my token and setting up the app. Quick and easy assistance is provided in the chat. Ashwitha was a great help and i really appreciate her assistance
Ashwitha was very patient helping us to install the app. At the beginning we had some issues but it was all sorted out. Looking for great FB pixel tracking!
Very good support, always on hand and has the answer which makes life so much better. Thank you.
Iram was excellent with her customer service skills and knowledge
my pixel wasnt working so i downloaded nabu and now all working perfectly priya was very helpful and checked everything for me
Couldn't work out how to link, install, get tokens etc because of how confusing to navigate Meta and FB is. The support staff helped me set up all the way. I am really thankful for the assistance.
Excellent customer support! Priya was extremely professional, kind, and incredibly thorough in helping us resolve our issues.
Meta & Facebook Pixels by Nabu FAQ
Answered from this app's own listing and its full review record.
Best suited for stores running Facebook and Instagram ads who want to track conversions and optimize campaigns through Meta pixels.
Paid plans start at $6.99/month, and run to $19.99/month across 2 published tiers. Prices are as listed on the Shopify App Store and can change — confirm before installing.
Meta & Facebook Pixels by Nabu's plans are separated by features rather than by store size — none of the tiers is capped on a volume you could state up front. Compare what each step adds over the one below it rather than trying to size yourself into a tier.
On our scorecard Meta & Facebook Pixels by Nabu rates 65 out of 100 — solid — read from 101 merchant reviews. The developer has published replies to 25 of 101 reviews. The score reflects what the review record shows, nothing more.
103 merchants have reviewed Meta & Facebook Pixels by Nabu, averaging 5.0 out of 5. We hold the review history from 2024 to 2026, which is what the year-by-year chart on this page is built from.
At a glance
5.0 / 5 · 103 reviews
5.00 from 50 reviews
50 (was 42)
25 of 101 reviews
9 days
Free to install. Free trial available.
February 27, 2024
2024 – 2026
Categories
Will AI shoppers find this store?
Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.
Run a free readiness checkInstead of Meta & Facebook Pixels by Nabu
Same categories, by review volume.
