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  1. xpay

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  4. Meta & Facebook Pixels by Nabu

Meta & Facebook Pixels by Nabu

by AdNabu Global, Inc.

5.0

(103 reviews)

65/100 · SolidBuilt for ShopifyFree to install. Free trial available.
Best suited for stores running Facebook and Instagram ads who want to track conversions and optimize campaigns through Meta pixels.

Create Facebook Pixels / Meta Pixels / Instagram Pixels with Server-Side Tracking & Conversion API Install multiple FB Pixels / Meta Pixels / Instagram Pixels without errors and manual theme changes. Avoid conversion tracking issues with Facebook Ads or Meta Ads using server-side event tracking (Conversion API) that bypasses iOS 14 restrictions. Benefit from advanced matching on Pixel Facebook or Pixel Meta for safer, more effective Facebook ad targeting. Track Facebook events—purchase, add to cart, begin checkout, View Cart, Search, View Content, and Add Payment Info for every FB pixel. Install multiple FB Pixels / Meta Pixels / Instagram Pixels without errors and manual theme changes. Avoid conversion tracking issues with Facebook Ads or Meta Ads using server-side event tracking (Conversion API) that bypasses iOS 14 restrictions. Benefit from advanced matching on Pixel Facebook or Pixel Meta for safer, more effective Facebook ad targeting. Track Facebook events—purchase, add to cart, begin checkout, View Cart, Search, View Content, and Add Payment Info for every FB pixel. more Server-side tracking for Facebook Pixels, Meta Pixels & Instagram Pixels Unlimited Facebook Pixels or Meta Pixels with Unlimited Conversion Tracking Bypass iOS 14 restrictions using Conversion API for accurate conversion tracking Track Facebook Pixel: Purchase, Add to Cart, Checkout, View Cart, Search & more Easy 1-click setup with Pixel Target Setting to include/exclude specific product

Copy from the Shopify App Store listing, unedited.
View on ShopifyCompare the plansSee the scorecard
Who it’s for
Ads
What it moves
Top line

conversion rate and average order value

What it costs
From $6.99/mo

2 tiers

How it’s supported
65/100

Solid · from 101 reviews

What it does

Server-side tracking for Facebook Pixels, Meta Pixels & Instagram Pixels

Unlimited Facebook Pixels or Meta Pixels with Unlimited Conversion Tracking

Bypass iOS 14 restrictions using Conversion API for accurate conversion tracking

Track Facebook Pixel: Purchase, Add to Cart, Checkout, View Cart, Search & more

Easy 1-click setup with Pixel Target Setting to include/exclude specific product

Plan fit
What each step up actually buys you

This developer's plans are separated by features, not by how big your store is — so there is no volume that picks a tier for you. Here is what each one adds over the one below it.

Explorer
Free to install
You start with

Up to 1 Pixels

Basic Events Tracking

Basic Analytics

Tax / Shipping Settings

1 conversion API

Standard support

Advanced
$6.99/month
Adds

Up to 5 Pixels

5 cAPI Integration

Advanced Events Tracking

Advanced Analytics

Post-Purchase Tracking

Visitor Consent Tracking

Plus
$19.99/month
Adds

Unlimited Pixels and cAPI

Lookalike Audience Builder

Advanced Analytics & Events Tracking

Custom audience builder

Visitor Consent & Post-Purchase Tracking

Content ID Parameters

Listed as “Free to install. Free trial available.”. Plan contents change — confirm on the listing before you install.
Pricing
Free to install. Free trial available.
Explorer

Free to install

Up to 1 Pixels
Basic Events Tracking
Basic Analytics
Tax / Shipping Settings
1 conversion API
Standard support
Pixel Target Settings
Advanced

$6.99/month

Lowest paid plan
Up to 5 Pixels
5 cAPI Integration
Advanced Events Tracking
Advanced Analytics
Tax/ Shipping Settings
Post-Purchase Tracking
Visitor Consent Tracking
Plus

$19.99/month

Unlimited Pixels and cAPI
Lookalike Audience Builder
Advanced Analytics & Events Tracking
Custom audience builder
Tax/ Shipping Settings
Visitor Consent & Post-Purchase Tracking
Content ID Parameters
24/7 Priority Support
Plans as listed on the Shopify App Store. Always confirm current pricing before installing.

65

/ 100
Solid
medium confidence

Scored on 101 merchant reviews we hold for Meta & Facebook Pixels by Nabu, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.





Computed from the 101 reviews we hold, with 12-month windows measured to 2026-08. This scores the public review record — it is not a review of the software itself, and a low score often means we hold little evidence rather than poor evidence.
Review history
2024–2026 · 101 reviews read
Reviews per year
202415 reviews
202541 reviews
202645 reviews
What merchants say

5.0

103 reviews
5★100%
4★0%
3★0%
2★0%
1★0%
Developer replies
25%
of reviews get an answer
Reviewed at 12m+
0%
had used it a year when they wrote
From 101 reviews read. Typical reviewer had used the app for 9 days. Most merchants review in their first month, so this reflects when people write — not how long they stay.
Recent merchant reviews

The newest 8 of 103. Open one to read it in full, with the developer's reply where there is one.

The app is really great, but what is even better, is the support they give, genuinely try this app, reach out to support, you will see yourself! :) Thank you for the team.

Great customer service - i got a quick response with help for accessing my token and setting up the app. Quick and easy assistance is provided in the chat. Ashwitha was a great help and i really appreciate her assistance

Ashwitha was very patient helping us to install the app. At the beginning we had some issues but it was all sorted out. Looking for great FB pixel tracking!

Very good support, always on hand and has the answer which makes life so much better. Thank you.

Iram was excellent with her customer service skills and knowledge

my pixel wasnt working so i downloaded nabu and now all working perfectly priya was very helpful and checked everything for me

Couldn't work out how to link, install, get tokens etc because of how confusing to navigate Meta and FB is. The support staff helped me set up all the way. I am really thankful for the assistance.

Excellent customer support! Priya was extremely professional, kind, and incredibly thorough in helping us resolve our issues.

Meta & Facebook Pixels by Nabu FAQ

Answered from this app's own listing and its full review record.

Best suited for stores running Facebook and Instagram ads who want to track conversions and optimize campaigns through Meta pixels.

Paid plans start at $6.99/month, and run to $19.99/month across 2 published tiers. Prices are as listed on the Shopify App Store and can change — confirm before installing.

Meta & Facebook Pixels by Nabu's plans are separated by features rather than by store size — none of the tiers is capped on a volume you could state up front. Compare what each step adds over the one below it rather than trying to size yourself into a tier.

On our scorecard Meta & Facebook Pixels by Nabu rates 65 out of 100 — solid — read from 101 merchant reviews. The developer has published replies to 25 of 101 reviews. The score reflects what the review record shows, nothing more.

103 merchants have reviewed Meta & Facebook Pixels by Nabu, averaging 5.0 out of 5. We hold the review history from 2024 to 2026, which is what the year-by-year chart on this page is built from.

Quick facts
At a glance
Merchant rating

5.0 / 5 · 103 reviews


Rating, last 12 months

5.00 from 50 reviews


New reviews, last 12 months

50 (was 42)


Developer replies

25 of 101 reviews


Typical reviewer had used it

9 days


Pricing

Free to install. Free trial available.


On the App Store since

February 27, 2024


Review history held

2024 – 2026

Integrates with
Checkout
Shopify Admin
Facebook Ads
Facebook API
Instagram Ads
Meta Ads

Categories
AdsAnalytics
Will AI shoppers find this store?

Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.

Run a free readiness check
Alternatives
Instead of Meta & Facebook Pixels by Nabu

Same categories, by review volume.

TikTok
4.815,236 reviews

Google & YouTube
4.55,037 reviews

Facebook & Instagram
3.74,921 reviews

Pinterest
4.21,617 reviews

Omega Facebook Pixel Meta Feed
4.8878 reviews

Snapchat Ads
4.6670 reviews
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The agent-readiness stack for the AI shopping era — helping merchants, publishers and SaaS companies get discovered, cited and transacted with by ChatGPT, Perplexity, Claude, Gemini and the custom shopping agents underneath them.

CompanyAgentically Inc. (d/b/a xpay✦)1875 Mission St, Ste 103San Francisco, CA 94103, United Stateslegal@xpay.sh · privacy@xpay.sh
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