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  1. xpay

  2. Shopify apps

  3. Loyalty and rewards

  4. Novel: Wallet Pass for Brands

Novel: Wallet Pass for Brands

by Take Me To The Wallet Shop, LLC

5.0

(12 reviews)

30/100 · Limited evidenceFree plan available. Free trial available.
Best suited for stores using Attentive,Recharge,Yotpo,Replo, JustUno,Gorgias,Alloy,Fondue and Klaviyo,Influence.io,Refersion, which it integrates with and willing to start free and move to $299/mo.

Accelerate repeat purchases & referral revenue Send Push Notifications with a Wallet Pass, no App required! Reach your customers online + in-store and drive conversions. Get setup in minutes with a branded wallet pass that fits into your customers Apple and Google wallet. Send Push Notifications with a Wallet Pass, no App required! Reach your customers online + in-store and drive conversions. Get setup in minutes with a branded wallet pass that fits into your customers Apple and Google wallet. more Push Notifications: skip crowded inboxes and SMS with pushes, no app needed POS Integrations: an omnichannel solution with scan-in-store redemptions Conversational Referrals: simple word-of-mouth referrals via SMS or QR code Location Based Pushes: send pushes to customers as they pass by any location Retention Integrations: easily integrate with just about any loyalty app

Copy from the Shopify App Store listing, unedited.
View on ShopifyCompare the plansSee the scorecard
Who it’s for
Loyalty and rewards
What it moves
Top line

conversion rate and average order value

What it costs
From $299/mo

free plan available · 2 tiers

How it’s supported
30/100

Limited evidence · from 12 reviews

What it does

Push Notifications: skip crowded inboxes and SMS with pushes, no app needed

POS Integrations: an omnichannel solution with scan-in-store redemptions

Conversational Referrals: simple word-of-mouth referrals via SMS or QR code

Location Based Pushes: send pushes to customers as they pass by any location

Retention Integrations: easily integrate with just about any loyalty app

Plan fit
What each step up actually buys you

This developer's plans are separated by features, not by how big your store is — so there is no volume that picks a tier for you. Here is what each one adds over the one below it.

Gonna Try It
Free
You start with

Free for developer stores

All features available

Gotta Have it
$299/month
Adds

Unlimited Push Notifications

Unlimited QR code Referrals

Location-Based Push Notifications

Automatic Storefront Login (Shopify +)

Listed as “Free plan available. Free trial available.”. Plan contents change — confirm on the listing before you install.
Pricing
Free plan available. Free trial available.
Gonna Try It

Free

Free
Free for developer stores
All features available
Gotta Have it

$299/month

Lowest paid plan
Unlimited Push Notifications
Unlimited QR code Referrals
Location-Based Push Notifications
Automatic Storefront Login (Shopify +)
Plans as listed on the Shopify App Store. Always confirm current pricing before installing.

30

/ 100
Limited evidence
low confidence

Scored on 12 merchant reviews we hold for Novel: Wallet Pass for Brands, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.





Computed from the 12 reviews we hold, with 12-month windows measured to 2026-08. This scores the public review record — it is not a review of the software itself, and a low score often means we hold little evidence rather than poor evidence.
Review history
2022–2025 · 12 reviews read
Reviews per year
20224 reviews
20235 reviews
20241 reviews
20252 reviews
What merchants say

5.0

12 reviews
5★100%
4★0%
3★0%
2★0%
1★0%
Developer replies
0%
of reviews get an answer
Reviewed at 12m+
8%
had used it a year when they wrote
From 12 reviews read. Typical reviewer had used the app for 3 months. Most merchants review in their first month, so this reflects when people write — not how long they stay.
Recent merchant reviews

The newest 8 of 12. Open one to read it in full, with the developer's reply where there is one.

At SwimOutlet, we're always looking for fresh ways to improve the customer experience, and partnering with Novel has been fantastic. Their wallet pass platform has completely changed how we interact with our customers by smoothly integrating Apple and Google wallet passes into our strategy. I'm especially impressed by how responsive and innovative the Novel team has been. They quickly adapted our wallet offering, and now we've expanded it to include our loyalty program, too. Being able to send real-time push notifications, targeted deals, and location-based alerts has really helped us boost engagement and conversions. Plus, their Shopify integration made launching our custom SwimOutlet Wallet Pass easy and fast, enhancing our brand identity, building stronger customer loyalty, and increasing revenue per cusotmer. It's made each digital interaction more meaningful and keeps us a step ahead in today’s competitive eCommerce environment.

Launching ARMRA’s Revival Rewards program has been a fun and rewarding experience. Grateful to collaborate with outstanding partners like Roger Beaman and his team at Novel! We couldn't have picked a better platform and the Novel team has worked very hard to customize the experience and tailor it to ARMRA's needs. You won't get that at some of the larger platforms. We love that we can expand this program as our brand expands and having the ability to create an omnichannel experience is wonderful.

I began working with Novel as one of the first clients for their newly introduced Wallet Pass. Though it was an immature product, it immediately proved a highly effective and cost-efficient solution. Specifically, Novel’s Wallet Pass provides a more engaging and individualized communication channel and a more streamlined and effective loyalty solution at a fraction of the price of the comparable SMS marketing providers and points-based loyalty solutions that have become standard across Shopify stores. Better yet, it can replace or work alongside such solutions and is highly customizable to accommodate your store’s specific. I have implemented Novel’s Wallet Pass on Ghurka.com, Xhibition.co, and RuleofNext.com, with unique experiences for each website. Perhaps most impressive is the Novel team’s prompt and forthright communication and diligence in understanding and accommodating your needs. Over the course of our partnership, we have learned a lot about the product and its potential together. I am eager to implement the solutions they are currently developing based on my feedback, as they are set to greatly improve our customers’ experience. Novel’s Wallet Pass is a tremendously valuable tool, and working with the team has been an incredibly positive experience. However, it’s clear that this is just the beginning, and I am very excited to see what the future has in store!

Not only Novel has one of the top customer service in the Shopify Space but they have some of the most innovative product. If you're looking for some edgy strategies like Tokenizing product Pre-sell or building some loyalty around your community with an edge (Wallet Passes Is Mindblowing), they are definitely the one to look at. Great Job!

A new way to send push notifications without requiring customers to download an app? A referral program that's NOT complicated and easy to share when you're actually *with* friends? YES PLEASE

10/10 - As a company supported and powered by our followers, being able to reach them wherever they are, is truly invaluable. Now with Novel's technology we’re able to build wallet passes and encourage our followers to spread the word amongst their health and wellbeing-conscious friends! The impact has been tremendous!

This app is the first of its kind for stores looking to attract a web3 customer. It enables the user to seamlessly purchase an NFT without having a crypto wallet and fire all the blockchain lifting on the backend.

For a web 2 business trying to utilize this app to bring our members the web 3 experience, extremely user friendly support and very timely and helpful communication. Absolutely what you would need to add the Web 3 element to a web 2 business.

Novel: Wallet Pass for Brands FAQ

Answered from this app's own listing and its full review record.

Best suited for stores using Attentive,Recharge,Yotpo,Replo, JustUno,Gorgias,Alloy,Fondue and Klaviyo,Influence.io,Refersion, which it integrates with and willing to start free and move to $299/mo.

There is a free plan, paid plans start at $299/month across 2 published tiers. Prices are as listed on the Shopify App Store and can change — confirm before installing.

Novel: Wallet Pass for Brands's plans are separated by features rather than by store size — none of the tiers is capped on a volume you could state up front. Compare what each step adds over the one below it rather than trying to size yourself into a tier.

On our scorecard Novel: Wallet Pass for Brands rates 30 out of 100 — limited evidence — read from 12 merchant reviews. The developer has published replies to 0 of 12 reviews. The score reflects what the review record shows, nothing more.

12 merchants have reviewed Novel: Wallet Pass for Brands, averaging 5.0 out of 5. We hold the review history from 2022 to 2025, which is what the year-by-year chart on this page is built from.

Quick facts
At a glance
Merchant rating

5.0 / 5 · 12 reviews


New reviews, last 12 months

0


Developer replies

0 of 12 reviews


Typical reviewer had used it

3 months


Pricing

Free plan available. Free trial available.


On the App Store since

February 3, 2022


Review history held

2022 – 2025

Integrates with
Checkout
Customer accounts
Shopify POS
Attentive,Recharge,Yotpo,Replo
JustUno,Gorgias,Alloy,Fondue
Klaviyo,Influence.io,Refersion
Northbeam,Junip,Triple Whale
Okendo,Stay,Loop,Peel,Rebuy
Postscript,Octane,ZenDesk,Skio

Categories
Loyalty and rewardsRetail
Will AI shoppers find this store?

Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.

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