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  1. xpay

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  4. Criteo GO

Criteo GO

by Criteo

4.2

(30 reviews)

17/100 · Limited evidenceFree to install. Additional charges may apply.
Best suited for merchants running ads through Meta or Google who want to sync customer data with marketing platforms like Klaviyo or Bluecore.

Find and convert more shoppers into customers with AI-powered, cross-channel ads—launched in minutes Launch high-performing ad campaigns in minutes with an easy, self-serve platform built for growing businesses. Powered by AI and real-time commerce data, your campaigns automatically optimize targeting, bidding, and creative to reach the right shoppers and drive results across the web, social, and video. No complex setup or constant management required. Just set your goal and budget, and let the platform do the heavy lifting—so you can focus on growing your business. Get clear, unified reporting Launch high-performing ad campaigns in minutes with an easy, self-serve platform built for growing businesses. Powered by AI and real-time commerce data, your campaigns automatically optimize targeting, bidding, and creative to reach the right shoppers and drive results across the web, social, and video. No complex setup or constant management required. Just set your goal and budget, and let the platform do the heavy lifting—so you can focus on growing your business. Get clear, unified reporting more AI-powered campaigns that optimize targeting, bids, and creatives automatically Cross-channel reach across web, social, and video in a single workflow Fast, simple setup with clear performance insights from day one

Copy from the Shopify App Store listing, unedited.
View on ShopifyCompare the plansSee the scorecard
Who it’s for
Ads
What it moves
Top line

conversion rate and average order value

What it costs
Free to install. Additional charges may apply.
How it’s supported
17/100

Limited evidence · from 30 reviews

What it does

AI-powered campaigns that optimize targeting, bids, and creatives automatically

Cross-channel reach across web, social, and video in a single workflow

Fast, simple setup with clear performance insights from day one

Plan fit
One plan, no tiers to choose between

This developer publishes a single plan (Free to install), so plan choice does not arise — the only decision is whether to install it. The listing summarises it as “Free to install. Additional charges may apply.”.

Pricing
Free to install. Additional charges may apply.
Free

Free to install

The listing notes additional charges may apply, so the plan prices above may not be the full monthly cost.
Plans as listed on the Shopify App Store. Always confirm current pricing before installing.

17

/ 100
Limited evidence
low confidence

Scored on 30 merchant reviews we hold for Criteo GO, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.





Total cost is not knowable up front
1 plan listed, but the listing notes additional charges may apply.
Computed from the 30 reviews we hold, with 12-month windows measured to 2026-08. This scores the public review record — it is not a review of the software itself, and a low score often means we hold little evidence rather than poor evidence.
Review history
2023–2025 · 30 reviews read
Reviews per year
202318 reviews
202411 reviews
20251 reviews
What merchants say

4.2

30 reviews
5★80%
4★7%
3★0%
2★0%
1★13%
Developer replies
3%
of reviews get an answer
Reviewed at 12m+
7%
had used it a year when they wrote
From 30 reviews read. Typical reviewer had used the app for 4 months. Most merchants review in their first month, so this reflects when people write — not how long they stay.
Recent merchant reviews

The newest 8 of 30. Open one to read it in full, with the developer's reply where there is one.

Absolutely HORRIBLE in terms of product setup. and even worse for customer service. Their product feeds never update no matter how many times you "hide" a product. We have been trying to get this setup to work for weeks. Everytime we get someone on via chat for help, they give us useless links to articles and dont actually address our questions. I am amazed anyone is using this at all. We will give it ONE more attempt, but we are cutting bait if we dont get any help.

Easy to use interface and campaign set up process. Engaging visuals and reporting. Helpful and responsive customer support. Sometimes the aesthetics of previews don’t exactly match reality.

Criteo's has been a game-changer for our store! Its personalized retargeting brings back customers who browsed but didn’t buy, which has significantly boosted my conversion rates. The setup was a breeze, and I love how the dashboard provides clear insights into what’s working. I've noticed a tangible increase in sales, and the personalized ads resonate well with my audience. If you're looking to give your marketing efforts a real boost, I highly recommend trying Criteo!

We launched our initial month of advertising and found that our retargeting efforts were exceptionally dynamic. We experienced a significant increase in traffic, and while we are still in the process of optimizing our ads, we noticed immediate sales results. Additionally, Criteo has proven to be highly effective for us.

It's our first month with Criteo, and we're already seeing promising results. Even with just using GO campaigns and minimal setup, we're consistently achieving a 3x ROAS. We're excited for Q4 now that we have Criteo as an additional traffic source. Their customer support has also been excellent—special thanks to Chelsea, who even responds to our queries on weekends!

Customer support for this app is woefully unhelpful - lots of 'bot replies' that never resolve issues. For such a big company, Criteo needs to do better for Shopify stores fronts - I was hopeful this app would be helpful for business growth - it could be if we could access the advanced features such as showcase ads connected to curated product sets - 24-48 hour support takes well over a week - and replies come hours after requests and there is no continuity on the requests - making it difficult to get answers. Tickets submitted are never even looked at - you have to only use the automated chat and it's terrible. A REAL human response would be nice. Video tutorials skip steps and start set-ups mid campaign - so some of the most basic steps aren't even made clear... this should be simple self serve but the back end of this set up is convoluted? theoretically -it should be easy but it's very buggy with lots of error messages - better video tutorials would be a real help too!! - I will revise this if I am ever able to get support to help work through my set up issues but for now I give them a one star - Q4 is not a time for bugs :( -m still having issues cannot launch ads with product set- no support documents show or tell you how to do this the support documentation is still not useful

Criteo is an awesome tool for ad placements online. The team makes it very easy to install and run the tracking app in Shopify as well as manage campaigns. 10/10 recommend!

Criteo is an amazing platform for display advertising - my go to partner for retargeting our website visitors, and very nice working with their team!

Criteo GO FAQ

Answered from this app's own listing and its full review record.

Best suited for merchants running ads through Meta or Google who want to sync customer data with marketing platforms like Klaviyo or Bluecore.

The Shopify App Store lists this app as “Free to install. Additional charges may apply.”. It does not publish plain monthly prices we can compute against.

On our scorecard Criteo GO rates 17 out of 100 — limited evidence — read from 30 merchant reviews. The developer has published replies to 1 of 30 reviews. The score reflects what the review record shows, nothing more.

30 merchants have reviewed Criteo GO, averaging 4.2 out of 5. We hold the review history from 2023 to 2025, which is what the year-by-year chart on this page is built from.

Quick facts
At a glance
Merchant rating

4.2 / 5 · 30 reviews


New reviews, last 12 months

0 (was 7)


Developer replies

1 of 30 reviews


Typical reviewer had used it

4 months


Pricing

Free to install. Additional charges may apply.


On the App Store since

June 24, 2022


Review history held

2023 – 2025

Integrates with
Checkout
Shopify Admin
Bluecore
Emarsys
Google Analytics 4
Klaviyo
Meta
Oracle

Categories
Ads
Will AI shoppers find this store?

Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.

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