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  1. xpay

  2. Shopify apps

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  4. Shop

Shop

by Shopify

4.8

(8,205 reviews)

57/100 · Mixed signalsFree
Best suited for merchants looking to sell on Shop's marketplace and reach customers beyond their own storefront.

Reach millions of high-intent shoppers on Shop When you build your business on Shopify, you automatically unlock exclusive access to selling on Shop. Millions of shoppers around the world use Shop to discover new brands, buy with 1 tap, and track all their orders. And because shoppers are pre-verified, they convert better. Best of all, you pay no marketplace fees to sell on Shop. When you build your business on Shopify, you automatically unlock exclusive access to selling on Shop. Millions of shoppers around the world use Shop to discover new brands, buy with 1 tap, and track all their orders. And because shoppers are pre-verified, they convert better. Best of all, you pay no marketplace fees to sell on Shop. more Bring your brand to life with video, custom headers, and enhanced branding Add collections, subscriptions, and offers—just like your online store Let customers check out right on Shop or send them to your online store Increase conversions with Shop Pay and frictionless 1-tap checkout Reduce abandoned carts with automatic push notifications

Copy from the Shopify App Store listing, unedited.
View on ShopifySee the scorecard
Who it’s for
Marketplaces
What it moves
Top line

reach beyond the storefront

What it costs
Free
How it’s supported
57/100

Mixed signals · from 8,108 reviews

What it does

Bring your brand to life with video, custom headers, and enhanced branding

Add collections, subscriptions, and offers—just like your online store

Let customers check out right on Shop or send them to your online store

Increase conversions with Shop Pay and frictionless 1-tap checkout

Reduce abandoned carts with automatic push notifications

Plan fit
There is no plan to choose

The listing shows this as free, with no paid tiers published — so there is no volume question to answer and nothing to size yourself against. Check the listing for in-app charges before you rely on that.

57

/ 100
Mixed signals
high confidence

Scored on 8,108 merchant reviews we hold for Shop, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.





Computed from the 8,108 reviews we hold, with 12-month windows measured to 2026-08. This scores the public review record — it is not a review of the software itself, and a low score often means we hold little evidence rather than poor evidence.
Review history
2020–2026 · 8,108 reviews read
Reviews per year
20203 reviews
202119 reviews
202225 reviews
2023281 reviews
20241825 reviews
20252791 reviews
20263164 reviews
What merchants say

4.8

8,205 reviews
5★89%
4★7%
3★2%
2★1%
1★2%
Developer replies
1%
of reviews get an answer
Reviewed at 12m+
41%
had used it a year when they wrote
From 8,108 reviews read. Typical reviewer had used the app for 9 months. Most merchants review in their first month, so this reflects when people write — not how long they stay.
Recent merchant reviews

The newest 8 of 8,205. Open one to read it in full, with the developer's reply where there is one.

Happy to see new advancements with Shop since its initial launch. Sales increasing through the app all the time.

Shop is a secure, versatile shopping tool. You can find almost any product, especially those specially, smaller companies that have unique custom products- but may not have the large production facilities and huge amounts of inventory for Amazon. Shop is easy to use, stores your info, all to streamline and expand your shopping experience.

Well at first it was fine. Then i had a scammer do a charge back on me and from what i understand the banks don't investigate they just award the money to the scammer (fake customer). I was locked out of Shop because of it for several months. Now its back. I'm not sure how it works because Shop doesn't bring customers but I assume its good to have.

The Shop app has been a game-changer for my business. It has made it incredibly easy to expand my reach and connect with new customers who wouldn't have found my store otherwise. The interface is user-friendly, the integration is seamless, and it provides a fantastic platform for growing a brand. If you are looking to boost your visibility and attract fresh buyers, I highly recommend it!

I stopped my campaigns on June 15th, but I'm still getting charged. Your support told me that even when I turn a campaign off, I keep getting charged for the next 7 days or so, even though it's not running anymore. How does that work? If the ads aren't running, why am I still paying? With Meta or TikTok, when I turn my ads off, I'm not charged anymore. Why is it different here? On top of that, if I want to refund a customer, the sales tax that was collected doesn't get refunded to me either. This is an awful app, and the way the ads campaigns are billed makes no sense. Please fix your campaigns and the bill charges, and make it right.

It has produced sales for me. Only issue I have had is 4 of the five recent sales flad as possible fraud but in the end are not. Not sure what is going on there

It's an obvious extension of what you're already doing on Shopify while providing a unique shopping portal for your customers. The fact that you can create an account on Shop and use it to shop at other stores is a big plus and easily allows the customer to use a payment source of their choosing (including Paypal). There are inherent protections built in for transactions and I've only had positive experiences with Shop. In addition, the Shop profile for your business is automatically generated from your existing settings, information, and content (images pricing, collections) so you're up and running with minimal configuration needed. There are options to customize further as you like, but to be honest we launched our Shop profile and it has just been humming along with zero problems and little intervention. Thanks Shop!

Shop was easy to set up - small shop owners are spread so thin every minute counts - and has actually pulled in some unexpected sales!

Shop FAQ

Answered from this app's own listing and its full review record.

Best suited for merchants looking to sell on Shop's marketplace and reach customers beyond their own storefront.

The Shopify App Store lists this app as “Free”. It does not publish plain monthly prices we can compute against.

On our scorecard Shop rates 57 out of 100 — mixed signals — read from 8,108 merchant reviews. The developer has published replies to 90 of 8,108 reviews. The score reflects what the review record shows, nothing more.

8,205 merchants have reviewed Shop, averaging 4.8 out of 5. We hold the review history from 2020 to 2026, which is what the year-by-year chart on this page is built from.

Quick facts
At a glance
Merchant rating

4.8 / 5 · 8,205 reviews


Rating, last 12 months

4.85 from 4,934 reviews


New reviews, last 12 months

4,934 (was 1,744)


Developer replies

90 of 8,108 reviews


Typical reviewer had used it

9 months


Pricing

Free


On the App Store since

September 22, 2020


Review history held

2020 – 2026

Integrates with
Shopify Flow
Shopify Admin
Shop app
Shop Minis
Shop Pay
Shop Promise

Categories
MarketplacesSelling online - Other
Will AI shoppers find this store?

Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.

Run a free readiness check
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The agent-readiness stack for the AI shopping era — helping merchants, publishers and SaaS companies get discovered, cited and transacted with by ChatGPT, Perplexity, Claude, Gemini and the custom shopping agents underneath them.

CompanyAgentically Inc. (d/b/a xpay✦)1875 Mission St, Ste 103San Francisco, CA 94103, United Stateslegal@xpay.sh · privacy@xpay.sh
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