Shopify Audiences
by Shopify
3.7
(19 reviews)
Best suited for merchants running ads on Facebook, Instagram, Google, YouTube, Pinterest, Snapchat, or TikTok who want to build targeted customer segments.
Find more customers on top ad platforms with unique commerce insights only available on Shopify Leverage the scale and volume of commerce that happens on Shopify to help boost your ad performance across Meta, Google, TikTok, Pinterest, Snapchat, and Criteo. Get your ads in front of the most interested buyers and maximize results with custom audiences and performance benchmarks generated by powerful algorithms and millions of commerce signals only on Shopify. Note: Available for Shopify Plus stores in US or Canada with Shopify Payments enabled. Leverage the scale and volume of commerce that happens on Shopify to help boost your ad performance across Meta, Google, TikTok, Pinterest, Snapchat, and Criteo. Get your ads in front of the most interested buyers and maximize results with custom audiences and performance benchmarks generated by powerful algorithms and millions of commerce signals only on Shopify. Note: Available for Shopify Plus stores in US or Canada with Shopify Payments enabled. more Drive up to 2x more retargeting conversions for every retargeting dollar spent Cut customer acquisition costs by up to 50% and maximize your ad performance Boost campaign efficiency by excluding 40% more existing customers on average Reach the right audiences across the funnel, from awareness to conversion Compare your ad performance to similar stores or industry groupings
Copy from the Shopify App Store listing, unedited.Ads
Top line
conversion rate and average order value
Free
34/100
Limited evidence · from 19 reviews
What it does
Drive up to 2x more retargeting conversions for every retargeting dollar spent
Cut customer acquisition costs by up to 50% and maximize your ad performance
Boost campaign efficiency by excluding 40% more existing customers on average
Reach the right audiences across the funnel, from awareness to conversion
Compare your ad performance to similar stores or industry groupings
There is no plan to choose
The listing shows this as free, with no paid tiers published — so there is no volume question to answer and nothing to size yourself against. Check the listing for in-app charges before you rely on that.
34
/ 100Limited evidence
Scored on 19 merchant reviews we hold for Shopify Audiences, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.
Review history
2022–2026 · 19 reviews read| 2022 | 3 reviews |
|---|---|
| 2023 | 2 reviews |
| 2024 | 9 reviews |
| 2025 | 3 reviews |
| 2026 | 2 reviews |
What merchants say
3.7
37%
of reviews get an answer18%
had used it a year when they wroteRecent merchant reviews
The newest 8 of 19. Open one to read it in full, with the developer's reply where there is one.
My sales dropped a lot. Audience created different Pixel code which we already had created and working and it just impacted a lot negatively.
We've had a good experience with Audiences for a few of our brands! It was easy to set up and was particularly helpful in being able to expand on limited audience groups when a site is fairly new.
We are on Shopify Plus as a SMALL business and this has really helped our ads bring in more! There are ALOT of benefits to spending the $2000 a month if you look at all the cost savings you get with shipping, payment processing, free Shopify POS Pro. The list is very long.
It's a little misleading to claim it's free when you need he $2300 Shopify Premium plan; you got us on a technicality but I'll give it to you <3 Deleted after the trial due to the price of premium not being valuable for my business. Will be a good app when it's unbundled from premium and is a true stand alone app.
This app is great. You know what isn't? The cost. Users shouldn't have to upgrade to shopify plus ( $2000+) a month to access the features on here. Making it almost impossible for small boutiques and e-commerce businesses to afford. Please offer a recurring charge for the app instead of the need to upgrade my shopify account.
Crazy stupid to make this only available form Shopify Plus... It is in Shopifys interest to grow the revenue of SMB to get them into more sales, more comissions and in the end Shopify Plus...
The App itself is really good and would be a difference maker for small and medium businesses. The fact you have to upgrade the Shopify Plus at $2300 US/ month to access it nothing short of RIDICULOUS. Sorry can't give this anything less than a 1 star simply due to cost. Unfortunately Shopify likely doesn't see any return in helping SMB's grow any more now that they are making their billions!
Incredibly stupid that you have to pay 2300 per month to use this app.
Shopify Audiences FAQ
Answered from this app's own listing and its full review record.
Best suited for merchants running ads on Facebook, Instagram, Google, YouTube, Pinterest, Snapchat, or TikTok who want to build targeted customer segments.
The Shopify App Store lists this app as “Free”. It does not publish plain monthly prices we can compute against.
On our scorecard Shopify Audiences rates 34 out of 100 — limited evidence — read from 19 merchant reviews. The developer has published replies to 7 of 19 reviews. The score reflects what the review record shows, nothing more.
19 merchants have reviewed Shopify Audiences, averaging 3.7 out of 5. We hold the review history from 2022 to 2026, which is what the year-by-year chart on this page is built from.
At a glance
3.7 / 5 · 19 reviews
3 (was 6)
7 of 19 reviews
3 months
Free
June 29, 2022
2022 – 2026
Categories
Will AI shoppers find this store?
Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.
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