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  1. xpay

  2. Shopify apps

  3. Loyalty and rewards

  4. TrueLoyal

TrueLoyal

by TrueLoyal

4.4

(32 reviews)

34/100 · Limited evidenceFree to install. Additional charges may apply.
Best suited for stores looking to build customer loyalty through rewards programs that work with Attentive, Klaviyo, Listrak, or Clover.

TrueLoyal helps brands turn consumer engagement into loyalty and measurable business growth. TrueLoyal helps brands turn consumer engagement into loyalty and measurable business growth. The platform enables experiences that encourage participation and reward meaningful interactions. By bringing together loyalty programs, fan communities, gamification, and consumer-generated content, brands can engage audiences beyond simple transactions. Receipt scanning technology connects in-store and online activity to provide a more complete view of consumer engagement. TrueLoyal helps brands turn consumer engagement into loyalty and measurable business growth. The platform enables experiences that encourage participation and reward meaningful interactions. By bringing together loyalty programs, fan communities, gamification, and consumer-generated content, brands can engage audiences beyond simple transactions. Receipt scanning technology connects in-store and online activity to provide a more complete view of consumer engagement. more Flexible loyalty programs that reward purchases and participation Fan communities and gamification that encourage ongoing engagement Receipt scanning connects in-store purchases with digital engagement

Copy from the Shopify App Store listing, unedited.
View on ShopifyCompare the plansSee the scorecard
Who it’s for
Loyalty and rewards
What it moves
Top line

conversion rate and average order value

What it costs
Free to install. Additional charges may apply.
How it’s supported
34/100

Limited evidence · from 32 reviews

What it does

Flexible loyalty programs that reward purchases and participation

Fan communities and gamification that encourage ongoing engagement

Receipt scanning connects in-store purchases with digital engagement

Plan fit
One plan, no tiers to choose between

This developer publishes a single plan (Free to install), so plan choice does not arise — the only decision is whether to install it. The listing summarises it as “Free to install. Additional charges may apply.”.

Pricing
Free to install. Additional charges may apply.
Free

Free to install

The listing notes additional charges may apply, so the plan prices above may not be the full monthly cost.
Plans as listed on the Shopify App Store. Always confirm current pricing before installing.

34

/ 100
Limited evidence
low confidence

Scored on 32 merchant reviews we hold for TrueLoyal, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.





Total cost is not knowable up front
1 plan listed, but the listing notes additional charges may apply.
Computed from the 32 reviews we hold, with 12-month windows measured to 2026-08. This scores the public review record — it is not a review of the software itself, and a low score often means we hold little evidence rather than poor evidence.
Review history
2018–2025 · 32 reviews read
Reviews per year
20187 reviews
201910 reviews
20208 reviews
20211 reviews
20224 reviews
20241 reviews
20251 reviews
What merchants say

4.4

32 reviews
5★88%
4★0%
3★3%
2★0%
1★9%
Developer replies
9%
of reviews get an answer
Reviewed at 12m+
10%
had used it a year when they wrote
From 32 reviews read. Typical reviewer had used the app for 2 months. Most merchants review in their first month, so this reflects when people write — not how long they stay.
Recent merchant reviews

The newest 8 of 32. Open one to read it in full, with the developer's reply where there is one.

I strongly advise against using Zinrelo. After using the app for over four years, I can confidently say that almost any other loyalty program on Shopify offers better functionality, more modern features, and more transparent pricing. Zinrelo feels extremely outdated, and the platform lacks many tools that are standard with more affordable competitors. One of the most frustrating experiences I had was when I hit the maximum member count allowed in my plan. Instead of reaching out or helping me manage the situation, Zinrelo simply began charging me steep overage fees—an additional $50 to $70 per month on top of our $1,500 annual contract. There was no warning, no support, just extra charges. To make matters worse, despite reaching out to cancel on the exact day the new contract began, they still auto-renewed the agreement without my consent or signature, and have flat-out refused to issue a refund. I am currently in the middle of a chargeback dispute with my credit card company to recover the money. Customer support has also been a constant pain point. It's nearly impossible to get timely assistance since their team is entirely overseas, and we’ve had to wait over a week for responses on urgent issues more than once. That level of service is unacceptable, especially for what they charge. Zinrelo has shown no willingness to work with us, even after years as a loyal customer. Their strict policies and lack of communication have been deeply disappointing. Do yourself a favor and stay far away unless you enjoy overpaying for a clunky, outdated app with poor support and shady business practices.

Gives 10 points for every dollar so using their settings you are giving away $5 for every $20 spent and you can’t change it on the free plan. What you can do is change the amount you give for rewards but you can’t change the other settings so you could change so $5 for every $100 spent but then a review would only give them $0.50 for example so it just doesn’t make sense and their customer service are terrible. Literally just say not possible on a free plan to everything and take forever to reply.

Really easy to set up and support is very responsive and helpful. A lot of great features at the basic level, and we're already getting people signing up for the loyalty program on our site. Looking forward to continued growth. Definitely recommend!

I cannot believe there is no uninstall option anywhere on this app . I did not find the app useful when you have to import your customer detail on a csv

Developer repliedWe are sorry for the inconvenience caused. You can uninstall the app directly from Shopify. This removes all the Zinrelo code from your website and stops the billing. Also, the import is a one time activity if you are migrating from an old program to a new program. Otherwise, users logging in to your website are automatically enrolled to the loyalty program, you do not need to import them separately. Show more

I tried this app for about a month and found that overall it is a feature rich and well thought out app. The down side that I found with the app is that it does not integrate with Shopify POS to allow customers that shop both online and in my brick and mortar store to earn and redeem rewards regardless of where they shop with my business. Anyone that simply has an online order style business this app will work fine. If you have a brick and mortar storefront as well and an online store this app will not serve your customers as well as I believe it should.

Developer repliedThanks for your review! We are glad to let you know that we are now integrated with Shopify POS and award points for orders placed through Shopify POS. Show more

Pros: friendly technical support, functionalities (if you have the professional plan) Cons: price, limited functionalities (if you use the free or starter plan) This app offers a lot of functionalities, it allows you to set up custom rules through API as well as customize pre-built rules. It also allows for customization of rewards (% off, $ discount, free shipping). One of my favorite functions is the email notification, it not only notifies members when they earn or redeem points, but it can also send out a notification when members are close to earning their next reward. Furthermore, they have a friendly support staff who are there to answer any of your questions regarding the app. Unfortunately, they are not currently integrated with MailChimp which can limit the personalization of email notifications. Currently, I am still in the process of testing out the app, but it has been quite satisfactory, and a lot more can be done it you know a bit of coding to help you further personalize the app.

Obviously checked out other Loyalty Program apps but, for a small business with less than a thousand loyalty members and combined with all the various ways to earn points this made Zinrelo the best choice. If, like me, you are new to loyalty programs it can take a while to get your head around how the scheme will work for you but, since installing the app it has worked well. The widgets are easyish to customise but if you want to integrate into your site pages a knowledge of coding would be helpful. I've only had a couple of times where I needed to reach out to support and have found their response time to be excellent and are very helpful in fixing any issues and Yahya very kindly helped me out with the coding and integration. Fantastic all-round and well deserving of five stars.

Developer repliedThanks for the splendid review! We are happy to help you and make your loyalty program a major success. Show more

Easy setup and integration. Customers have really enjoyed having a kickback to use later for purchases. I've heard nothing but good feedback from them. Any small issues that have popped up have been solved quickly and efficiently by the support team. Would recommend and will be installing on our other sites.

TrueLoyal FAQ

Answered from this app's own listing and its full review record.

Best suited for stores looking to build customer loyalty through rewards programs that work with Attentive, Klaviyo, Listrak, or Clover.

The Shopify App Store lists this app as “Free to install. Additional charges may apply.”. It does not publish plain monthly prices we can compute against.

On our scorecard TrueLoyal rates 34 out of 100 — limited evidence — read from 32 merchant reviews. The developer has published replies to 3 of 32 reviews. The score reflects what the review record shows, nothing more.

32 merchants have reviewed TrueLoyal, averaging 4.4 out of 5. We hold the review history from 2018 to 2025, which is what the year-by-year chart on this page is built from.

Quick facts
At a glance
Merchant rating

4.4 / 5 · 32 reviews


New reviews, last 12 months

0


Developer replies

3 of 32 reviews


Typical reviewer had used it

2 months


Pricing

Free to install. Additional charges may apply.


On the App Store since

September 1, 2017


Review history held

2018 – 2025

Integrates with
Checkout
Shopify POS
Attentive
Clover
Klaviyo
Lightspeed
Listrak
Netsuite

Categories
Loyalty and rewards
Will AI shoppers find this store?

Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.

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