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  4. Custom Empty Price for WooCommerce

Custom Empty Price for WooCommerce

Show text, a call to action or custom HTML when a product has no price set.

300+ active installs
4.8
(5 ratings)
Free on WordPress.org
View on WordPress.orgSupport forum
Will this break my store?

What the WordPress.org registry says about keeping Custom Empty Price for WooCommerce running.

WordPress compatibility
Tested to 6.9.5 — 1 branch behind 7.0
Tested against the WordPress branch in use today.
Last updated
4 months ago
At least 1.3 releases a year since launch. WordPress.org only lists versions still available for download, so the real number may be higher.
Requires PHP
7.4
Your host must be running at least this version.
Requires WordPress
6.2
Requires other plugins
woocommerce
These must be installed and active first.
Contributors
1
A single maintainer. Worth knowing if the plugin is load-bearing for your store.

300+ active installsWordPress.org reports installs in bands, not exact counts.
Maintenance & trust

Scored on how Custom Empty Price for WooCommerce is looked after — not on how many stores run it.

84

out of 100
SolidSome ratings or support history.

Maintenance
35 / 35
Updated 116 days ago.
WordPress compatibility
14 / 20
Tested to WP 6.9.5, 1 branch(es) behind.
Support responsiveness
Not enough data
Only 0 support thread(s) — not enough to judge.
Merchant satisfaction
11 / 15
4.8/5 across 5 rating(s).
Listing transparency
7 / 10
Provides: screenshots, homepage
1 of 5 measures had too little evidence to score. They are left out of the total rather than counted as zero — otherwise a plugin would be marked down for being small rather than for being poorly kept.Measured 2026-08-01 from the WordPress.org plugin registry.
Ratings

4.8

5 ratings
5★4
4★1
3★0
2★0
1★0
Every rating WordPress.org holds for this plugin, not a sample. Written reviews live in the plugin's WordPress.org reviews forum.

This plugin will allow you to completely customise the empty price HTML on a single product page. It can be used to add a ‘CONTACT FOR PRICING’ call to action button,
some advisory text, or any custom HTML you choose.

There are three ‘content types’ available for flexibility & ease of use:

  1. A simple text box with options for bold or italic styling
  2. A button with an optional link
  3. An option to add your own custom HTML

By default it will use the styles available in your custom theme, but each content type has a configurable CSS class, should you wish to style the content further.

Note on variable products:

The custom content will only show on variable products if none of the variations have a price set. Due to the nature of variable products, this will result in an out of stock message being displayed. If you do not wish to have this out of stock message, the simplest option is to only use this on ‘Simple’ or ‘Grouped’ products.

Can I set the button to open a popup, for say a contact form?

Technically, yes, as long as you use the custom HTML option. As the custom HTML will not allow you to add your own script tags for security reasons, you will have to enqueue your own Javascript seperately from the plugin. Your best option is to use a WordPress Shortcode. Support for shortcodes was added in V1.1.0.

I am considering adding the ability to enqueue your own scripts as a built-in feature, so if you require this kind of functionality, just ask.

Do you have any other useful plugins?

Yes, I have two other ( completely free ) plugins called WP Dev Flag & WP Custom Author URL, both on the WordPress Repository here:

WP Dev Flag
WP Custom Author URL

Categories
Dynamic pricing
Plugin details
Version2.0.3
Last updated2026-04-07 7:32pm GMT
Added2019-05-28
Requires WordPress6.2
Tested up to6.9.5
Requires PHP7.4

Tags on WordPress.org
call for pricing
call to action
empty price
price
woocommerce
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