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  1. Agentic Commerce Index
  3. Germany

🇩🇪 Germany: the AI shopping shelf this week

What AI shoppers in Germany are being told to buy, across 40 categories.
Week of Jul 20, 2026·3 runs·reconstructed index
Categories tracked
40

0

Brands in answers
767

0

Independent share
66%

0

%
Biggest shake-up
—
movement starts next week
This week in Germany

This is the first reading for Germany — the standings below are the baseline. The Ordinary leads Skincare. Independent brands hold 66% of AI shopping answers here on average. Week-over-week movement starts next week.

Every category we watch here

Skincare
A

#1 · The Ordinary

80% independent
Makeup
C

#1 · Catrice HD

65% independent
Haircare
B

#1 · Rituals Hair

65% independent
Personal Care
B

#1 · Kosmetyk

80% independent
Fragrance Home Scent
B

#1 · diptyque

65% independent
Supplements
A

#1 · Gold Standard

80% independent
Pet Food Supplies
A

#1 · Zawaer Hundefutter

75% independent
Equine
B

#1 · TRM Maxi

80% independent
Tea Matcha
B

#1 · KoRo

70% independent
Coffee
A

#1 · 100 Geisha

85% independent
Wine
A

#1 · Vinohero

95% independent
Beer Spirits
B

#1 · Birra Moretti

70% independent
Specialty Food
A

#1 · Wochenbett

70% independent
Beverages
B

#1 · More Nutrition

65% independent
Jewelry
A

#1 · Pandora Ring

85% independent
Watches
B

#1 · Rolex Submariner

65% independent
Fashion Apparel
A

#1 · Cuptacc Tshirt

60% independent
Workwear Safety
B

#1 · Hi Vis

70% independent
Footwear
B

#1 · Orthofeet Damen

60% independent
Bags Accessories
A

#1 · The Little Green Bag

60% independent
Baby Kids
B

#1 · Montessori Toys

65% independent
Toys Games
B

#1 · IQ Love

60% independent
Home Decor
A

#1 · champracer Makramee

70% independent
Art
A

#1 · Lumas Kate

70% independent
Bedding Bath
B

#1 · onsen.eu

80% independent
Furniture
A

#1 · Modulares Ecksofa

60% independent
Kitchen Dining
A

#1 · Tribesigns-de

90% independent
Home Improvement Diy
B

#1 · FarbbandApplikator scharfer

35% independent
Cleaning Household
B

#1 · HAKA

55% independent
Plants Flowers
B

#1 · Geranium 'Rozanne'

45% independent
Garden Outdoor Living
B

#1 · Möbel Ehrmann

60% independent
Sports Fitness
A

#1 · HOMCOM Kraftstation

50% independent
Electronics
A

#1 · Amazon Kindle

35% independent
Air Purifiers Home Tech
B

#1 · Dyson Deutschland

60% independent
Books Media
A

#1 · Das Kind

90% independent
Office Stationery
B

#1 · Brunnen Collegeblock

70% independent
Greeting Cards Gifts
A

#1 · Lovely Cards

45% independent
Crafts Hobby
B

#1 · Cutefun Book

75% independent
Auto Moto Accessories
A

#1 · REAPP Bremsscheibenschloss

25% independent
Eyewear
B

#1 · DADA-PRO Sonnenbrille

60% independent
Other countries
🇦🇺 Australia🇦🇹 Austria🇧🇪 Belgium🇨🇦 Canada🇨🇿 Czechia
Run a store in Germany?

See which categories already recommend you here — and which don't yet.

See where you stand
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The agent-readiness stack for the AI shopping era — helping merchants, publishers and SaaS companies get discovered, cited and transacted with by ChatGPT, Perplexity, Claude, Gemini and the custom shopping agents underneath them.

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