Brands in the answer
20
Marketplace share
10%
Independent-brand share
90%
Baseline week — first reading
These are the standings as of this week. Who entered, who was displaced, and who climbed starts appearing next week, once there's a prior week to compare to.
The shelf this week
| # | Move | Brand | Share of answer | Stability | Price | 12 wk | Claim |
|---|---|---|---|---|---|---|---|
1 | — | No.4 Bondno4bond.com | 100% of answers | €21.95 | Claim | ||
2 | — | Karseell Collagenkarseellcollagen.com | 100% of answers | €18.99 | Claim | ||
3 | — | Kappers Goederenkappersgoederen.com | 100% of answers | €24.95 | Claim | ||
4 | — | SheaMoisture Sheasheamoistureshea.com | 100% of answers | €13.25 | Claim | ||
5 | — | 123Hair123hair.com | 100% of answers | €3.90 | Claim | ||
6 | — | BUMBLE & BUMBLEbumbleandbumble.com | 100% of answers | €9.95 | Claim | ||
7 | — | Nisim Hair&Skinnisimhairandskin.com | 100% of answers | €64.95 | Claim | ||
8 | — | PerfumesClub NLperfumesclubnl.com | 100% of answers | €18.03 | Claim | ||
9 | — | Sol desolde.com | 100% of answers | €9.48 | Claim | ||
10 | — | Hair Perfectorhairperfector.com | 67% of answers | €22.99 | Claim | ||
11 | — | Wella Invigowellainvigo.com | 100% of answers | €8.99 | Claim | ||
12 | — | Umberto Gianniniumbertogiannini.com | 67% of answers | €23.07 | Claim | ||
13 | — | Hair Paradisehairparadise.com | 67% of answers | €7.49 | Claim | ||
14 | — | FANOLA Nofanolano.com | 100% of answers | €8.75 | Claim | ||
15 | — | Mediceuticals Folligenmediceuticalsfolligen.com | 67% of answers | €23.50 | Claim | ||
16 | — | Set Farmonasetfarmona.com | 67% of answers | €8.30 | Claim | ||
17 | — | Kruidvat Stenghteningkruidvatstenghtening.com | 67% of answers | €4.99 | Claim | ||
18 | — | Moroccanoilmoroccanoil.com | 67% of answers | €44.00 | Claim | ||
19 | — | Alpecin Effectalpecineffect.com | 67% of answers | €28.50 | Claim | ||
20 | — | baslerbeauty NLbaslerbeautynl.com | 67% of answers | €27.68 | Claim |
15
Mediceuticals Folligen
mediceuticalsfolligen.com67% of answers
Stability
Price
€23.50
17
Kruidvat Stenghtening
kruidvatstenghtening.com67% of answers
Stability
Price
€4.99
Observed
The answer is mechanical
20/20
have a product image20/20
publish a machine-readable price19/20
carry a star ratingVerify this yourself — paste into ChatGPT:
Act as a shopper in Netherlands. I want to buy haircare online. Recommend the best independent brands and where to buy — give me a ranked shortlist with the store each is sold at.
Haircare in other countries
Other categories in Netherlands
Run a haircare store in Netherlands?
See exactly where you stand on this shelf — and what moves you up it.