Brands in the answer
20
Marketplace share
25%
Independent-brand share
75%
Baseline week — first reading
These are the standings as of this week. Who entered, who was displaced, and who climbed starts appearing next week, once there's a prior week to compare to.
The shelf this week
| # | Move | Brand | Share of answer | Stability | Price | 12 wk | Claim |
|---|---|---|---|---|---|---|---|
1 | — | Meroda Cosmetics NLmerodacosmeticsnl.com | 100% of answers | €75.46 | Claim | ||
2 | — | Etosetos.com | 100% of answers | €24.99 | Claim | ||
3 | — | LA Girllagirl.com | 100% of answers | €4.10 | Claim | ||
4 | — | e.l.f Haloelfhalo.com | 67% of answers | €17.00 | Claim | ||
5 | — | Eveline Cosmeticsevelinecosmetics.com | 67% of answers | €9.79 | Claim | ||
6 | — | Meroda Changingmerodachanging.com | 67% of answers | €26.21 | Claim | ||
7 | — | Este Lauderestelauder.com | 67% of answers | €44.20 | Claim | ||
8 | — | Yves Saintyvessaint.com | 67% of answers | €37.35 | Claim | ||
9 | — | Maycosmeticsmaycosmetics.com | 100% of answers | €49.95 | Claim | ||
10 | — | L'Oral Parisloralparis.com | 100% of answers | €28.95 | Claim | ||
11 | — | L'Oreal Parislorealparis.com | 67% of answers | €8.89 | Claim | ||
12 | — | Pixi Onpixion.com | 67% of answers | €18.56 | Claim | ||
13 | — | Makeupmakeup.com | 67% of answers | €25.19 | Claim | ||
14 | — | La Roche-Posaylarocheposay.com | 67% of answers | €26.95 | Claim | ||
15 | — | Clinique Staycliniquestay.com | 67% of answers | €26.99 | Claim | ||
16 | — | MAYBELLINE Fitmaybellinefit.com | 67% of answers | €6.59 | Claim | ||
17 | — | Vichy Dermablendvichydermablend.com | 67% of answers | €26.95 | Claim | ||
18 | — | Foundation Lastingfoundationlasting.com | 67% of answers | €8.69 | Claim | ||
19 | — | Rimmel Lastingrimmellasting.com | 67% of answers | €9.50 | Claim | ||
20 | — | Giorgio Armanigiorgioarmani.com | 67% of answers | €46.99 | Claim |
Observed
The answer is mechanical
20/20
have a product image20/20
publish a machine-readable price19/20
carry a star ratingVerify this yourself — paste into ChatGPT:
Act as a shopper in Netherlands. I want to buy makeup online. Recommend the best independent brands and where to buy — give me a ranked shortlist with the store each is sold at.
Makeup in other countries
Other categories in Netherlands
Run a makeup store in Netherlands?
See exactly where you stand on this shelf — and what moves you up it.