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  1. xpay✦ Commerce

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  4. Email marketing

  5. BayEngage Email Marketing, SMS

BayEngage Email Marketing, SMS

by TargetBay, Inc

4.4

(59 reviews)

27/100 · Limited evidenceFree plan available. Free trial available.
Best suited for stores doing 250–1,000 contacts, stores using Pabbly Connect, Recharge and Smile.io, which it integrates with and willing to start free and move to $15/mo.

BayEngage helps you send personalized email and SMS campaigns. We provide unlimited phone support. BayEngage is a unified email and SMS marketing platform for Shopify merchants. Use an AI email agent to generate and optimize emails, automate customer journeys, and send personalized campaigns based on store data. Recover abandoned carts, segment customers using behavior and purchase activity, grow subscriber lists, and manage lifecycle marketing from one platform. BayEngage is a unified email and SMS marketing platform for Shopify merchants. Use an AI email agent to generate and optimize emails, automate customer journeys, and send personalized campaigns based on store data. Recover abandoned carts, segment customers using behavior and purchase activity, grow subscriber lists, and manage lifecycle marketing from one platform. more AI email agent to create, run, and optimize email campaigns 300+ ready email templates for quick campaign setup Email and SMS marketing from one platform Integrations with reviews, loyalty, subscriptions, and automation tools 24/7 customer support across chat, email, and other channels

Copy from the Shopify App Store listing, unedited.
View on ShopifyFind my planSee the scorecard
Plan fit
Which plan would my store need?

Move this to your own volume. Nothing is sent anywhere — the answer is computed here, from the limits this developer publishes.

How many customers on your list?
150
FOREVER FREE PLAN≤ 250
PREMIUM PLAN≤ 1,000

FOREVER FREE PLAN

Free
150 of 250 contacts40% headroom

The free plan already covers this volume — you may not need to pay for this yet.

Next step up is PREMIUM PLAN at $15/mo — $15 more a month.

Computed from the limits printed on this developer's own plan descriptions. Prices change — confirm on the listing before you install.
Who it’s for
Email marketing
What it moves
Top line

conversion rate and average order value

What it costs
From $15/mo

free plan available · 2 tiers · priced by contacts

How it’s supported
27/100

Limited evidence · from 59 reviews

What it does

AI email agent to create, run, and optimize email campaigns

300+ ready email templates for quick campaign setup

Email and SMS marketing from one platform

Integrations with reviews, loyalty, subscriptions, and automation tools

24/7 customer support across chat, email, and other channels

Pricing
Free plan available. Free trial available.
FOREVER FREE PLAN

Free

Free
Get 250 subscribers
Send 500 emails per month
380 Free email templates
Advanced segmentation
A/B testing
Email & chat support
Email and SMS automation
PREMIUM PLAN

$15/month

Lowest paid plan
251-1000 subscribers
Send unlimited emails
SMS text marketing
380 Free email templates
Abandoned cart emails
Phone, email, and chat support
Plans as listed on the Shopify App Store. Always confirm current pricing before installing.

27

/ 100
Limited evidence
medium confidence

Scored on 59 merchant reviews we hold for BayEngage Email Marketing, SMS, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.





Recent reviews rate below this app's own average
Reviews in the last 12 months average 4.20, 0.51 stars below the lifetime average of 4.71. Worth reading the newest reviews before installing.
Computed from the 59 reviews we hold, with 12-month windows measured to 2026-08. This scores the public review record — it is not a review of the software itself, and a low score often means we hold little evidence rather than poor evidence.
Review history
2021–2026 · 59 reviews read
Reviews per year
202110 reviews
20229 reviews
202321 reviews
202411 reviews
20256 reviews
20262 reviews
What merchants say

4.4

59 reviews
5★88%
4★5%
3★0%
2★3%
1★3%
Developer replies
0%
of reviews get an answer
Reviewed at 12m+
14%
had used it a year when they wrote
From 59 reviews read. Typical reviewer had used the app for 3 months. Most merchants review in their first month, so this reflects when people write — not how long they stay.
Recent merchant reviews

The newest 8 of 59. Open one to read it in full, with the developer's reply where there is one.

I would not recommend BayEngage by TargetBay. This has been one of the worst experiences I have had with an app from the Shopify App Store. In my experience, the app did not work properly, and the customer service was extremely difficult to deal with. I worked with Vin, Macedonius, Pon, and other team members and repeatedly felt that promises were made but not properly followed through on. The platform is also far too expensive for what it delivers. There are many better, more reliable, and more affordable email and SMS marketing apps available for Shopify merchants. I truly regret choosing this app. I wish I had stayed with my previous provider or taken more time to find another option. Using BayEngage was one of the worst business decisions I have made for my store.

After 10 years in the e-commerce industry, we’ve worked with a number of email marketing platforms over the years — from Mailchimp to Omnisend, then Klaviyo, and now BayEngage. Out of all the platforms we’ve used, BayEngage has by far been the most intuitive and user-friendly, while also being far more economical for the features and support provided. As any e-commerce business owner would know, migrating from one platform to another can be an incredibly time-consuming and stressful process. However, the BayEngage team supported us every step of the way, making the transition seamless and effortless. A special mention goes to Ron, our Customer Success Manager, who has been absolutely exceptional throughout the entire onboarding and migration process. Having worked with countless apps, agencies, and external partners over the past decade, we can confidently say that Ron’s level of customer service has gone above and beyond anything we’ve experienced before. We couldn’t recommend BayEngage more highly — not only for the performance and ease of use of the product itself, but also for the outstanding customer support that comes with it. We’ve now also migrated our Customer Reviews and Rewards program to BayRewards, another product offered by the same company, and have been equally impressed with the experience so far.

Before working with BayEngage, our biggest challenge was managing consistent, high-performing email campaigns without spending hours every week designing, segmenting, and testing. We needed a tool that could automate more of the process while still giving us strong visuals and personalization. We chose BayEngage because of its simple setup, affordable pricing, and deep Shopify integration. Since switching, our open and click-through rates have noticeably improved, and the pre-built automations have saved our team a ton of time. The drag-and-drop builder makes it easy to keep our branding tight and our messaging on point. The customer support team has been excellent — responsive, knowledgeable, and quick to offer practical solutions. They even helped us optimize our abandoned cart and post-purchase flows within the first week. I’d definitely recommend BayEngage to other e-commerce brands looking for a powerful but user-friendly email platform. It’s helped us turn our email marketing into a consistent, revenue-driving channel without the stress and technical headaches. — www.UltraPoi.com

Outstanding customer service! We switched from Klayvio, paying $1200-$1800 per month, and we are now paying less than $500 per month. TargetBay merged everything over from Klayvio, all of our Flows, all of our Segments, our Lists, and even our Templates. The transition was seamless. We are getting better open rates, making more in sales, and saving money. Kudos to TargetBay's team!

BayEngage has impressed me in multiple ways. I've used multiple ESP's and BayEngage is by far the easiest to use and the best on the market. It's fairly priced as well. The cherry on top is their support. All of my requests are answered almost instantaneously and any technical changes usually take less than 24 hours.

Switching from Klaviyo to BayEngage was smooth with onboarding help from their team - Danielle was especially helpful and knowledgable! We are seeing better open rates than with Klaviyo using the same mailing lists and the price is cheaper per month. We haven't lost any functionality that we were using in Klaviyo and tehe transition was seamless.

I've used everuy email provider from mailchimp to klavio during my fifteen years in business and in my opinion BeyEngage is the best value and the most solid product on the market today. Their support team is great and I love the product. Good luck to all

we're a small business in Las Vegas, NV. we were spending A LOT on MailChimp & on Emotive while not really doing much except sending campaigns. we wanted automation and more segmentation, which is 100% doable in BayEngage! Mace P. is an honest and powerful asset to the TargetBay group. he's helped our business make more sales by making strong suggestions, as well as corrected some of our bad marketing habits. will be happy to work with him again, and I hope his bosses recognize how much positive change he has brought to our company.

BayEngage Email Marketing, SMS FAQ

Answered from this app's own listing and its full review record.

Best suited for stores doing 250–1,000 contacts, stores using Pabbly Connect, Recharge and Smile.io, which it integrates with and willing to start free and move to $15/mo.

There is a free plan, paid plans start at $15/month across 2 published tiers. Prices are as listed on the Shopify App Store and can change — confirm before installing.

BayEngage Email Marketing, SMS's tiers are gated on contacts, so the right plan depends on your own volume. The plan-fit tool on this page resolves the cheapest tier whose published limits cover the number you enter, and shows how much headroom is left before the next step up.

On our scorecard BayEngage Email Marketing, SMS rates 27 out of 100 — limited evidence — read from 59 merchant reviews. The developer has published replies to 0 of 59 reviews. The score reflects what the review record shows, nothing more.

59 merchants have reviewed BayEngage Email Marketing, SMS, averaging 4.4 out of 5. We hold the review history from 2021 to 2026, which is what the year-by-year chart on this page is built from.

Quick facts
At a glance
Merchant rating

4.4 / 5 · 59 reviews


Rating, last 12 months

4.20 from 5 reviews


New reviews, last 12 months

5 (was 7)


Developer replies

0 of 59 reviews


Typical reviewer had used it

3 months


Pricing

Free plan available. Free trial available.


On the App Store since

January 5, 2021


Review history held

2021 – 2026

Integrates with
Checkout
Customer accounts
Pabbly Connect
Recharge
Smile.io
TargetBay Reviews
Zapier

Categories
Email marketing
Will AI shoppers find this store?

Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.

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Related reading
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