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  1. xpay

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  3. Email marketing

  4. SendWILL Popup Email Marketing

SendWILL Popup Email Marketing

by SendWILL

4.9

(7,467 reviews)

57/100 · Mixed signalsBuilt for ShopifyFree
Best suited for merchants using Shopify Flow who want to run email capture popups on their storefront.

CWILL (SendWILL): grow your list with popups and turn subscribers into sales with email. CWILL (SendWILL) helps Shopify brands grow their email list and sales with popups and email marketing. Capture subscribers with email popups, exit-intent forms, newsletter signup forms, and spin-the-wheel offers. Create campaigns with a drag-and-drop editor, then automate welcome, abandoned cart, win-back, and post-purchase emails. Sync subscribers with Shopify, customize your popups, and track performance in one place. Previously known as Trustoo and EcomSend. CWILL (SendWILL) helps Shopify brands grow their email list and sales with popups and email marketing. Capture subscribers with email popups, exit-intent forms, newsletter signup forms, and spin-the-wheel offers. Create campaigns with a drag-and-drop editor, then automate welcome, abandoned cart, win-back, and post-purchase emails. Sync subscribers with Shopify, customize your popups, and track performance in one place. Previously known as Trustoo and EcomSend. more Grow email list: popups, sign up forms, exit intent, spin the wheel, contact us Create email campaigns with drag-and-drop editor and professional templates. Automate welcome emails, cart recovery, discount alerts, and customer win-back. Customize email templates and popup designs to perfectly match your brand style. Drive sales with popup discount. Works with Klaviyo, Mailchimp, SMSBump, Privy.

Copy from the Shopify App Store listing, unedited.
View on ShopifySee the scorecard
Who it’s for
Email marketing
What it moves
Top line

conversion rate and average order value

What it costs
Free
How it’s supported
57/100

Mixed signals · from 7,454 reviews

What it does

Grow email list: popups, sign up forms, exit intent, spin the wheel, contact us

Create email campaigns with drag-and-drop editor and professional templates.

Automate welcome emails, cart recovery, discount alerts, and customer win-back.

Customize email templates and popup designs to perfectly match your brand style.

Drive sales with popup discount. Works with Klaviyo, Mailchimp, SMSBump, Privy.

Plan fit
There is no plan to choose

The listing shows this as free, with no paid tiers published — so there is no volume question to answer and nothing to size yourself against. Check the listing for in-app charges before you rely on that.

57

/ 100
Mixed signals
high confidence

Scored on 7,454 merchant reviews we hold for SendWILL Popup Email Marketing, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.





Computed from the 7,454 reviews we hold, with 12-month windows measured to 2026-08. This scores the public review record — it is not a review of the software itself, and a low score often means we hold little evidence rather than poor evidence.
Review history
2022–2026 · 7,454 reviews read
Reviews per year
202218 reviews
20231874 reviews
20243256 reviews
20251620 reviews
2026686 reviews
What merchants say

4.9

7,467 reviews
5★97%
4★2%
3★0%
2★0%
1★0%
Developer replies
8%
of reviews get an answer
Reviewed at 12m+
8%
had used it a year when they wrote
From 7,454 reviews read. Typical reviewer had used the app for 1 months. Most merchants review in their first month, so this reflects when people write — not how long they stay.
Recent merchant reviews

The newest 8 of 7,467. Open one to read it in full, with the developer's reply where there is one.

Conversion rate (not sales conversions... just people actually signing up for email list) is 0.5%... 582 impressions and a whopping 3 people have provided an email address. Beyond worthless. I think it actually drives people off of my site. And now they want to charge for it? Ha! Insane!

Developer repliedHi there, This is Joey, Customer Success Manager at SendWILL. I’m truly sorry to hear that the popup did not bring the results you expected, and I completely understand your frustration. From our overall merchant data, more than 80% of stores using our popup see an email signup conversion rate around 3%–6%. However, the actual result can vary depending on traffic quality, popup timing, offer strength, design, and targeting settings. In your case, 3 signups from 582 impressions is lower than the typical performance we usually see, and we’d be happy to help review your setup and suggest improvements. Regarding pricing, the app is still currently available for free. If there are any future changes, we will make sure users are clearly informed in advance and supported through the transition. Regarding pricing, we have started sending email notices from the end of June, and the paid plans are planned to be launched around mid-to-late July. Before any official plan change takes effect, we will continue to keep users informed and provide support during the transition. If you’re open to it, feel free to contact me directly at joey.wen@cwill.com. I’ll personally help review your setup and see what our team can do to improve the signup performance for you. Best reagards, Joey Customer Manager SendWILL Show more

Hey I think there is not other apps better than sendwill not even the Klaviyo, providing most of the features for fully free of cost without any limitations and their branding... earlier i was getting only 3 to 4 leads a month and right now using this app around a 5 to 6 a day in just 6 days to install Also there is one agent named Ria, who had solve one of my issue under just a 1 minute, She is Awsome reply like talking to their customers as like her besties Using GIF... generally most of the apps agent chat like a robot or in a formal language which is too bad for not getting relevent answers...

Do not use this app unless you want to lose money. The app generates discount codes for individual subscribers, but these coupons are not account-locked and can be redeemed by anyone. As a result, the codes rapidly leak to the web, leading to an influx of unexpected discounts on the store. Furthermore, deleting the app or disabling the popup does not remove the active discounts from the store's system.

Developer repliedHi there, This is Joey from the SendWILL team. I wanted to personally follow up with you regarding the discount code issue you reported earlier. First of all, I sincerely apologize again for the concern and inconvenience this issue caused. We fully understand that discount code control is very important for your store, especially when it may affect unexpected discounts or potential revenue loss. Thank you for pointing this out to us clearly. Our development team has been treating this as a high-priority issue and has worked urgently on the optimization. The discount code logic has now been improved. Going forward, each generated discount code will create its own independent discount rule. The updated logic is as follows: 1. Each discount code is now independent and will no longer share the same discount rule with other codes. 2. The discount name will directly display as the discount code itself, for example: SW1-D911ET97SK5C710HOVM0. 3. Each discount code will be bound to a specific customer. 4. Only the assigned customer will be able to use that discount code. Other customers will not be able to redeem it. We truly appreciate your feedback, as it helped us identify and improve an important part of the discount code logic. If this update addresses your concern, we would really appreciate it if you could consider updating your review based on the latest fix and our follow-up. Of course, if there is anything else you are still concerned about, please feel free to let me know directly. I will personally follow up and do my best to help. Thank you again for your feedback and for giving us the opportunity to improve this properly. Best regards, Joey SendWILL Team Show more

I had a great experience working with Riya from Sendwill Pop Up Email Marketing. She was extremely professional, patient, and helpful throughout the entire process. She explained everything clearly, responded quickly to my questions, and genuinely helped me improve my understanding of email marketing and pop-up optimization for my store. Her support and guidance made the setup process much smoother, and I truly appreciate her dedication and customer service. Highly recommended for anyone looking for reliable assistance with email marketing solutions.

This app is brilliant 10/10. I have tried several plugins (on Wordpress) to insert a pop up onto my site, but all of them were awful to use, so overly complicated. The was easy and customisable. Wish I'd known about this sooner, would have saved me so much time Thank you. Had additional help resized text which I would never have figured on my own, Amelia gave helped me, she was friendly, polite and professional and I managed to do the change quickly and effectively.

I’ve been using the app for almost a year now without any issues and have been collecting emails. I needed help setting up the pop-up wheel, and the customer service I received via chat not only responded within seconds but also solved my problem very quickly. Thank you, Tessa!

great service, took 2 minutes for them to navigate me where i needed to go.

cuatomer service and app are great-thank you!

SendWILL Popup Email Marketing FAQ

Answered from this app's own listing and its full review record.

Best suited for merchants using Shopify Flow who want to run email capture popups on their storefront.

The Shopify App Store lists this app as “Free”. It does not publish plain monthly prices we can compute against.

On our scorecard SendWILL Popup Email Marketing rates 57 out of 100 — mixed signals — read from 7,454 merchant reviews. The developer has published replies to 611 of 7,454 reviews. The score reflects what the review record shows, nothing more.

7,467 merchants have reviewed SendWILL Popup Email Marketing, averaging 4.9 out of 5. We hold the review history from 2022 to 2026, which is what the year-by-year chart on this page is built from.

Quick facts
At a glance
Merchant rating

4.9 / 5 · 7,467 reviews


Rating, last 12 months

4.92 from 1,090 reviews


New reviews, last 12 months

1,090 (was 2,312)


Developer replies

611 of 7,454 reviews


Typical reviewer had used it

1 months


Pricing

Free


On the App Store since

October 27, 2022


Review history held

2022 – 2026

Integrates with
Checkout
Shopify Flow
Shopify Admin
Flow
forms

Categories
Email marketingPop-ups
Will AI shoppers find this store?

Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.

Run a free readiness check
Alternatives
Instead of SendWILL Popup Email Marketing

Same categories, by review volume.

Shopify Flow
4.711,469 reviews

Pop Convert ‑ Pop Ups, Banners
4.98,565 reviews

Shopify Messaging
4.74,051 reviews

Privy ‑ Email, SMS & Pop Ups
4.53,973 reviews

Omnisend Email Marketing & SMS
4.72,939 reviews

Klaviyo: Email Marketing & SMS
4.72,930 reviews
Related reading
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Klaviyo vs Mailchimp for AI commerce

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