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Shopify apps
Email marketing
Klaviyo: Email Marketing & SMS
Klaviyo: Email Marketing & SMS
by Klaviyo
4.7
(2,930 reviews)
Best suited for stores using email and SMS to reach customers at scale, working with tools like Recharge or Gorgias.
Build email marketing, SMS, and WhatsApp campaigns powered by AI to grow ecommerce sales. Go beyond the basics with Klaviyo’s AI-first B2C CRM. Klaviyo syncs Shopify data in milliseconds so every message and insight reflects what’s happening in your store right now. Unify data from 350+ integrations and boost marketing performance with campaigns, smart segmentation, and automated workflows from Klaviyo’s AI Agents. Over 117k brands use Klaviyo and Shopify to grow faster with personalized emails, SMS, WhatsApp messages, and AI customer service tools that turn browsers into buyers. Go beyond the basics with Klaviyo’s AI-first B2C CRM. Klaviyo syncs Shopify data in milliseconds so every message and insight reflects what’s happening in your store right now. Unify data from 350+ integrations and boost marketing performance with campaigns, smart segmentation, and automated workflows from Klaviyo’s AI Agents. Over 117k brands use Klaviyo and Shopify to grow faster with personalized emails, SMS, WhatsApp messages, and AI customer service tools that turn browsers into buyers. more Unify and activate real-time data from Shopify and 350+ apps across the journey Use Composer to build launch-ready, on-brand marketing campaigns across channels Create AI-powered segments and flow triggers using historical and real-time data Drive conversions with personalized email, SMS, WhatsApp, mobile push & pop-ups Turn service moments into shopping moments with Customer Hub and Customer Agent
Copy from the Shopify App Store listing, unedited.Email marketing
Top line
conversion rate and average order value
From $15/mo
2 tiers
59/100
Mixed signals · from 2,913 reviews
What it does
Unify and activate real-time data from Shopify and 350+ apps across the journey
Use Composer to build launch-ready, on-brand marketing campaigns across channels
Create AI-powered segments and flow triggers using historical and real-time data
Drive conversions with personalized email, SMS, WhatsApp, mobile push & pop-ups
Turn service moments into shopping moments with Customer Hub and Customer Agent
What each step up actually buys you
This developer's plans are separated by features, not by how big your store is — so there is no volume that picks a tier for you. Here is what each one adds over the one below it.
Free
Free to install
Sync Shopify data–tags, catalog, coupons
Templates for Email/SMS
Forms & push notifications
Segmentation & personalization
A/B testing
+more
SMS
$15/month
Multi-channel segmentation and flows
Smart opt-in & multi-channel list growth
SMS AI for campaign creation
Automated two-way conversations
Transactional SMS
Branded SMS links
$20/month
Personalized product recommendations
Reputation repair AI for deliverability
Email AI for campaign creation
Send time optimization
Predictive analytics
160+ campaign templates
Pricing
Free to install
$15/month
$20/month
59
/ 100Mixed signals
Scored on 2,913 merchant reviews we hold for Klaviyo: Email Marketing & SMS, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.
Review history
2013–2026 · 2,913 reviews read| 2013 | 3 reviews |
|---|---|
| 2014 | 14 reviews |
| 2015 | 11 reviews |
| 2016 | 12 reviews |
| 2017 | 14 reviews |
| 2018 | 36 reviews |
| 2019 | 81 reviews |
| 2020 | 107 reviews |
| 2021 | 105 reviews |
| 2022 | 89 reviews |
| 2023 | 130 reviews |
| 2024 | 958 reviews |
| 2025 | 752 reviews |
| 2026 | 601 reviews |
What merchants say
4.7
46%
of reviews get an answer46%
had used it a year when they wroteRecent merchant reviews
The newest 8 of 2,930. Open one to read it in full, with the developer's reply where there is one.
We've been using Klaviyo for a long time and have continued to stay with the platform because of its rich feature set, ease of use, and flexibility. More importantly, it consistently delivers a strong return on investment, making it a valuable part of our marketing strategy.
Everything just works - from popup to purchase We run a premium dog care store in Bulgaria and Klaviyo has become the backbone of our email marketing. The Shopify integration synced our subscribers, orders and events flawlessly, in both directions. We built a welcome flow with a discount code, an abandoned checkout flow and a signup popup, all connected to the store data without a single technical issue. What impressed us most: the level of control. Smart targeting rules for forms (scroll depth, exit intent, excluding existing subscribers and checkout pages), per-message Smart Sending settings, and clean sync settings that just make sense. Support for a non-English store (Bulgarian forms, emails and error messages) worked perfectly too. If you are serious about turning store visitors into repeat customers, this is the tool. Five stars, well earned.
Great experience! The setup was straightforward, and I was able to connect my custom domain and create a professional business email for my Shopify store. Everything worked as expected, and the interface was easy to follow. Having a branded email address gives my store a much more professional appearance. Highly recommended for Shopify store owners who want a reliable custom email solution.
Klaviyo has been really easy to use for my store. The automations make a huge difference—especially the abandoned cart flow, which helps bring customers back without me doing anything. It’s a true set‑and‑forget system that saves me time so I can focus on other parts of the business.
Klaviyo when used properly is a game changer - just make sure that you are sending emails that people actually want to open - dont only use email marketing to promore sales and specials.
Running a small brand on my own, I needed an email tool that wouldn't slow me down, and Klaviyo has been exactly that. It's incredibly intuitive. I set up a welcome flow, a signup popup, and an abandoned cart sequence without needing any tutorials, just by clicking around. The interface is clean and friendly, and everything sits where you'd expect it to. So far I'm genuinely happy with it and can already see it helping the store.
Klaviyo has been a very helpful platform for managing our email marketing and customer engagement. The segmentation, automation flows, and reporting tools make it much easier to understand customer behavior and improve campaign performance. What impressed me most is the quality of the customer service. The support team is professional, responsive, and always willing to provide clear guidance when we have questions. Their help makes the platform much easier to use, especially when optimizing flows, troubleshooting issues, or improving campaign strategy. Overall, Klaviyo is a powerful and reliable tool, and the excellent customer support makes the experience even better. Highly recommended for businesses that want to build stronger customer relationships through email marketing.
Klaviyo makes it so easy to set up and send campaigns. I know I am not even using all of the features that I should be and it has added "easy" additional revenue to my business.
Klaviyo: Email Marketing & SMS FAQ
Answered from this app's own listing and its full review record.
Best suited for stores using email and SMS to reach customers at scale, working with tools like Recharge or Gorgias.
Paid plans start at $15/month, and run to $20/month across 2 published tiers. Prices are as listed on the Shopify App Store and can change — confirm before installing.
Klaviyo: Email Marketing & SMS's plans are separated by features rather than by store size — none of the tiers is capped on a volume you could state up front. Compare what each step adds over the one below it rather than trying to size yourself into a tier.
On our scorecard Klaviyo: Email Marketing & SMS rates 59 out of 100 — mixed signals — read from 2,913 merchant reviews. The developer has published replies to 1,352 of 2,913 reviews. The score reflects what the review record shows, nothing more.
2,930 merchants have reviewed Klaviyo: Email Marketing & SMS, averaging 4.7 out of 5. We hold the review history from 2013 to 2026, which is what the year-by-year chart on this page is built from.
At a glance
4.7 / 5 · 2,930 reviews
4.73 from 744 reviews
744 (was 969)
1,352 of 2,913 reviews
10 months
Free to install
September 20, 2012
2013 – 2026
Categories
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