Klaviyo: Email Marketing & SMS
by Klaviyo
4.7
(3,412 reviews)
Best suited for stores using Aftership, Gorgias and Meta Advertising, which it integrates with and from $15/mo.
Build email marketing, SMS, and WhatsApp campaigns powered by AI to grow ecommerce sales. Go beyond the basics with the Klaviyo marketing app. New stores get a guided setup — sign-up form, welcome email, and abandoned-checkout flow — without leaving Shopify Admin. Unify data from 350+ integrations and boost marketing performance with campaigns, smart segmentation, and automated workflows from Klaviyo’s AI Agents. Over 117k brands use Klaviyo and Shopify to grow faster with personalized emails, SMS, WhatsApp messages, and marketing automation tools that turn browsers into buyers. Go beyond the basics with the Klaviyo marketing app. New stores get a guided setup — sign-up form, welcome email, and abandoned-checkout flow — without leaving Shopify Admin. Unify data from 350+ integrations and boost marketing performance with campaigns, smart segmentation, and automated workflows from Klaviyo’s AI Agents. Over 117k brands use Klaviyo and Shopify to grow faster with personalized emails, SMS, WhatsApp messages, and marketing automation tools that turn browsers into buyers. more Unify and activate real-time data from Shopify and 350+ apps across the journey Use Composer to build launch-ready, on-brand marketing campaigns across channels Create AI-powered segments and flow triggers using historical and real-time data Drive conversions with personalized email, SMS, WhatsApp, mobile push & pop-ups Turn service moments into shopping moments with Customer Hub and Customer Agent
Copy from the Shopify App Store listing, unedited.Email marketing
Top line
conversion rate and average order value
From $15/mo
2 tiers
72/100
Solid · from 3,188 reviews
What it does
Unify and activate real-time data from Shopify and 350+ apps across the journey
Use Composer to build launch-ready, on-brand marketing campaigns across channels
Create AI-powered segments and flow triggers using historical and real-time data
Drive conversions with personalized email, SMS, WhatsApp, mobile push & pop-ups
Turn service moments into shopping moments with Customer Hub and Customer Agent
What each step up actually buys you
This developer's plans are separated by features, not by how big your store is — so there is no volume that picks a tier for you. Here is what each one adds over the one below it.
Free
Free to install
Set up directly in Shopify Admin
One place for forms, emails, and flows
Up to 250 active profiles
Up to 500 emails/month
Built-in dashboard & reporting
AI-assisted, on-brand content
SMS
$15/month
Multi-channel segmentation and flows
Smart opt-in & multi-channel list growth
SMS AI for campaign creation
Automated two-way conversations
Transactional SMS
Branded SMS links
$20/month
Personalized product recommendations
Reputation repair AI for deliverability
Email AI for campaign creation
Send time optimization
Predictive analytics
160+ campaign templates
Pricing
Free to install
$15/month
$20/month
72
/ 100Solid
Scored on 3,188 merchant reviews we hold for Klaviyo: Email Marketing & SMS, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.
Review history
2013–2026 · 3,188 reviews read| 2013 | 3 reviews |
|---|---|
| 2014 | 14 reviews |
| 2015 | 11 reviews |
| 2016 | 12 reviews |
| 2017 | 14 reviews |
| 2018 | 36 reviews |
| 2019 | 81 reviews |
| 2020 | 107 reviews |
| 2021 | 105 reviews |
| 2022 | 89 reviews |
| 2023 | 130 reviews |
| 2024 | 958 reviews |
| 2025 | 752 reviews |
| 2026 | 876 reviews |
What merchants say
4.7
50%
of reviews get an answer46%
had used it a year when they wroteRecent merchant reviews
The newest 8 of 3,412. Open one to read it in full, with the developer's reply where there is one.
Perfect App!
Amazing service. I especially love the training webinars that teaches you from scratch how to use Klaviyo. There’s a lot on the platform and it can be overwhelming, but the educational service (that’s free) shows you how to use the platform and by following the steps I’m seeing how using Klaviyo is impacting the revenue. Really briliiant and would definitely recommend.
Klaviyo: Email Marketing & SMS FAQ
Answered from this app's own listing and its full review record.
Best suited for stores using Aftership, Gorgias and Meta Advertising, which it integrates with and from $15/mo.
Paid plans start at $15/month, and run to $20/month across 2 published tiers. Prices are as listed on the Shopify App Store and can change — confirm before installing.
Klaviyo: Email Marketing & SMS's plans are separated by features rather than by store size — none of the tiers is capped on a volume you could state up front. Compare what each step adds over the one below it rather than trying to size yourself into a tier.
On our scorecard Klaviyo: Email Marketing & SMS rates 72 out of 100 — solid — read from 3,188 merchant reviews. The developer has published replies to 1,585 of 3,188 reviews. The score reflects what the review record shows, nothing more.
3,412 merchants have reviewed Klaviyo: Email Marketing & SMS, averaging 4.7 out of 5. We hold the review history from 2013 to 2026, which is what the year-by-year chart on this page is built from.
At a glance
4.7 / 5 · 3,412 reviews
4.77 from 903 reviews
903 (was 907)
1,585 of 3,188 reviews
10 months
Free to install
September 20, 2012
2013 – 2026
Categories
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