Klaviyo: Email Marketing & SMS
by Klaviyo
4.7
(3,276 reviews)
Best suited for stores using Aftership, Gorgias and Meta Advertising, which it integrates with and from $15/mo.
Build email marketing, SMS, and WhatsApp campaigns powered by AI to grow ecommerce sales. Go beyond the basics with the Klaviyo marketing app. Klaviyo syncs Shopify data in milliseconds so every message and insight reflects what’s happening in your store right now. Unify data from 350+ integrations and boost marketing performance with campaigns, smart segmentation, and automated workflows from Klaviyo’s AI Agents. Over 117k brands use Klaviyo and Shopify to grow faster with personalized emails, SMS, WhatsApp messages, and marketing automation tools that turn browsers into buyers. Go beyond the basics with the Klaviyo marketing app. Klaviyo syncs Shopify data in milliseconds so every message and insight reflects what’s happening in your store right now. Unify data from 350+ integrations and boost marketing performance with campaigns, smart segmentation, and automated workflows from Klaviyo’s AI Agents. Over 117k brands use Klaviyo and Shopify to grow faster with personalized emails, SMS, WhatsApp messages, and marketing automation tools that turn browsers into buyers. more Unify and activate real-time data from Shopify and 350+ apps across the journey Use Composer to build launch-ready, on-brand marketing campaigns across channels Create AI-powered segments and flow triggers using historical and real-time data Drive conversions with personalized email, SMS, WhatsApp, mobile push & pop-ups Turn service moments into shopping moments with Customer Hub and Customer Agent
Copy from the Shopify App Store listing, unedited.Email marketing
Top line
conversion rate and average order value
From $15/mo
2 tiers
59/100
Mixed signals · from 3,046 reviews
What it does
Unify and activate real-time data from Shopify and 350+ apps across the journey
Use Composer to build launch-ready, on-brand marketing campaigns across channels
Create AI-powered segments and flow triggers using historical and real-time data
Drive conversions with personalized email, SMS, WhatsApp, mobile push & pop-ups
Turn service moments into shopping moments with Customer Hub and Customer Agent
What each step up actually buys you
This developer's plans are separated by features, not by how big your store is — so there is no volume that picks a tier for you. Here is what each one adds over the one below it.
Free
Free to install
Sync Shopify data–tags, catalog, coupons
Templates for Email/SMS
Forms & push notifications
Segmentation & personalization
A/B testing
+more
SMS
$15/month
Multi-channel segmentation and flows
Smart opt-in & multi-channel list growth
SMS AI for campaign creation
Automated two-way conversations
Transactional SMS
Branded SMS links
$20/month
Personalized product recommendations
Reputation repair AI for deliverability
Email AI for campaign creation
Send time optimization
Predictive analytics
160+ campaign templates
Pricing
Free to install
$15/month
$20/month
59
/ 100Mixed signals
Scored on 3,046 merchant reviews we hold for Klaviyo: Email Marketing & SMS, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.
Review history
2013–2026 · 3,046 reviews read| 2013 | 3 reviews |
|---|---|
| 2014 | 14 reviews |
| 2015 | 11 reviews |
| 2016 | 12 reviews |
| 2017 | 14 reviews |
| 2018 | 36 reviews |
| 2019 | 81 reviews |
| 2020 | 107 reviews |
| 2021 | 105 reviews |
| 2022 | 89 reviews |
| 2023 | 130 reviews |
| 2024 | 958 reviews |
| 2025 | 752 reviews |
| 2026 | 734 reviews |
What merchants say
4.7
48%
of reviews get an answer46%
had used it a year when they wroteRecent merchant reviews
The newest 8 of 3,276. Open one to read it in full, with the developer's reply where there is one.
awesome
Una herramienta basica para mejorar tu ltv
Great product. Bit complicated to get your head around, but worth it if you do.
Easy to use and works really well with Shopify. Great for email campaigns and automations.
Klaviyo: Email Marketing & SMS FAQ
Answered from this app's own listing and its full review record.
Best suited for stores using Aftership, Gorgias and Meta Advertising, which it integrates with and from $15/mo.
Paid plans start at $15/month, and run to $20/month across 2 published tiers. Prices are as listed on the Shopify App Store and can change — confirm before installing.
Klaviyo: Email Marketing & SMS's plans are separated by features rather than by store size — none of the tiers is capped on a volume you could state up front. Compare what each step adds over the one below it rather than trying to size yourself into a tier.
On our scorecard Klaviyo: Email Marketing & SMS rates 59 out of 100 — mixed signals — read from 3,046 merchant reviews. The developer has published replies to 1,460 of 3,046 reviews. The score reflects what the review record shows, nothing more.
3,276 merchants have reviewed Klaviyo: Email Marketing & SMS, averaging 4.7 out of 5. We hold the review history from 2013 to 2026, which is what the year-by-year chart on this page is built from.
At a glance
4.7 / 5 · 3,276 reviews
4.73 from 782 reviews
782 (was 978)
1,460 of 3,046 reviews
10 months
Free to install
September 20, 2012
2013 – 2026
Categories
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Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.
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