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  1. xpay

  2. Shopify apps

  3. Email marketing

  4. Privy ‑ Email, SMS & Pop Ups

Privy ‑ Email, SMS & Pop Ups

by Privy Operations

4.5

(3,973 reviews)

20/100 · Limited evidenceFrom $24/month
Best suited for stores building email and SMS campaigns to drive repeat purchases, with budgets starting at $24/month.

Your all-in-one ecommerce platform to grow your sales with popups, email, and SMS marketing. Shopify businesses use Privy to grow their email & SMS contacts, automate their email marketing, send money-making text messages, and improve their website conversion rates. With Privy, you don’t need to be an expert to design email newsletters, launch website popups, or automate cart saver texts. Privy is built for ease-of-use, so you can spend more time focusing on growing your business. And if you have questions, our support teams are there with you every step of the way. Shopify businesses use Privy to grow their email & SMS contacts, automate their email marketing, send money-making text messages, and improve their website conversion rates. With Privy, you don’t need to be an expert to design email newsletters, launch website popups, or automate cart saver texts. Privy is built for ease-of-use, so you can spend more time focusing on growing your business. And if you have questions, our support teams are there with you every step of the way. more Easy-to-use drag and drop email editor. Choose from tons of pre-built templates. Get started with SMS marketing. Send after-signup and cart saver texts. Dozens of popup display options to grow your email & SMS marketing lists. Email & SMS automations that work around the clock so you don’t have to. Email & chat support no matter where you start.

Copy from the Shopify App Store listing, unedited.
View on ShopifyCompare the plansSee the scorecard
Who it’s for
Email marketing
What it moves
Top line

conversion rate and average order value

What it costs
From $24/mo

3 tiers

How it’s supported
20/100

Limited evidence · from 3,978 reviews

What it does

Easy-to-use drag and drop email editor. Choose from tons of pre-built templates.

Get started with SMS marketing. Send after-signup and cart saver texts.

Dozens of popup display options to grow your email & SMS marketing lists.

Email & SMS automations that work around the clock so you don’t have to.

Email & chat support no matter where you start.

Plan fit
What each step up actually buys you

This developer's plans are separated by features, not by how big your store is — so there is no volume that picks a tier for you. Here is what each one adds over the one below it.

Pop Ups & Displays
$24/month
You start with

Unlimited pop ups and displays

Access to all popup types

Advanced popup targeting

Multi step and mini quiz forms

Sync with 3rd parties

Beautiful templates

Email
$30/month
Adds

Unlimited email sends and popups

Templates for campaigns & flows

Pop ups & list growth tools

Advanced segmentation & personalization

Flow builder for marketing automation

Revenue & engagement reporting

Email and SMS
$45/month
Adds

Everything in Email Plan

Full access to SMS marketing

Advanced SMS targeting & automation

Listed as “From $24/month”. Plan contents change — confirm on the listing before you install.
Pricing
From $24/month
Pop Ups & Displays

$24/month

Lowest paid plan
Unlimited pop ups and displays
Access to all popup types
Advanced popup targeting
Multi step and mini quiz forms
Sync with 3rd parties
Beautiful templates
Email

$30/month

Unlimited email sends and popups
Templates for campaigns & flows
Pop ups & list growth tools
Advanced segmentation & personalization
Flow builder for marketing automation
Revenue & engagement reporting
Dedicated strategists at $150/month
Email and SMS

$45/month

Everything in Email Plan
Full access to SMS marketing
Advanced SMS targeting & automation
Dedicated strategists at $150/month
Plans as listed on the Shopify App Store. Always confirm current pricing before installing.

20

/ 100
Limited evidence
medium confidence

Scored on 3,978 merchant reviews we hold for Privy ‑ Email, SMS & Pop Ups, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.





Recent reviews rate below this app's own average
Reviews in the last 12 months average 3.77, 0.76 stars below the lifetime average of 4.53. Worth reading the newest reviews before installing.
Computed from the 3,978 reviews we hold, with 12-month windows measured to 2026-08. This scores the public review record — it is not a review of the software itself, and a low score often means we hold little evidence rather than poor evidence.
Review history
2015–2026 · 3,978 reviews read
Reviews per year
201515 reviews
2016406 reviews
20171145 reviews
2018666 reviews
2019944 reviews
2020398 reviews
2021136 reviews
202271 reviews
202358 reviews
202492 reviews
202537 reviews
202610 reviews
What merchants say

4.5

3,973 reviews
5★74%
4★15%
3★5%
2★2%
1★4%
Developer replies
18%
of reviews get an answer
Reviewed at 12m+
24%
had used it a year when they wrote
From 3,978 reviews read. Typical reviewer had used the app for 2 months. Most merchants review in their first month, so this reflects when people write — not how long they stay.
Recent merchant reviews

The newest 8 of 3,973. Open one to read it in full, with the developer's reply where there is one.

I originally signed up for a monthly plan of $15 to create a pop-up. Without knowing, I have been charged $45 monthly for my users which don't have anything to do with the use of the app. This is absolutely absurd.

Super available and ready to help with expertise..AND... it's a real person on the other end! The best.

Responsive & friendly customer support! Jose was fantastic and got me the answers I needed quickly.

Once you subscribe, you'll get charged forever. They don't provide customer service contact number or email. They charge 6 months more after I uninstalled the service. Worst customer service. I had to contact the card company to stop charging it.

Jose was immediately and repeatedly responsive and solved our problem. Thank you, Jose!

This app works perfectly for my needs and integrates seamlessly with Shopify. The customer service is very easy to reach, responsive, and eager to resolve any issues. I highly recommend Privy.

We've been using Privy for almost a decade now and it has quadrupled in usability and usefulness. They are always adding new features and it works seamlessly with Shopify. What really impresses me is their customer success staff. Especially Henry. What a beast! We redid our old popups and got a 5x better signup rate. Great company and will continue using for years.

We've been with Privy now for about a month, and we couldn't be happier. The reason we came over from another platform is that the previous one didn't offer phone support, which is vital for us. Henry has been meeting with me weekly via Zoom to show me around the app, such as how to set up automations and flows, and his expertise and patience with all my questions is so much appreciated. I would recommend Privy to any company wishing to up their email marketing game. They're absolutely top notch in my book.

Privy ‑ Email, SMS & Pop Ups FAQ

Answered from this app's own listing and its full review record.

Best suited for stores building email and SMS campaigns to drive repeat purchases, with budgets starting at $24/month.

Paid plans start at $24/month, and run to $45/month across 3 published tiers. Prices are as listed on the Shopify App Store and can change — confirm before installing.

Privy ‑ Email, SMS & Pop Ups's plans are separated by features rather than by store size — none of the tiers is capped on a volume you could state up front. Compare what each step adds over the one below it rather than trying to size yourself into a tier.

On our scorecard Privy ‑ Email, SMS & Pop Ups rates 20 out of 100 — limited evidence — read from 3,978 merchant reviews. The developer has published replies to 699 of 3,978 reviews. The score reflects what the review record shows, nothing more.

3,973 merchants have reviewed Privy ‑ Email, SMS & Pop Ups, averaging 4.5 out of 5. We hold the review history from 2015 to 2026, which is what the year-by-year chart on this page is built from.

Quick facts
At a glance
Merchant rating

4.5 / 5 · 3,973 reviews


Rating, last 12 months

3.77 from 13 reviews


New reviews, last 12 months

13 (was 55)


Developer replies

699 of 3,978 reviews


Typical reviewer had used it

2 months


Pricing

From $24/month


On the App Store since

June 24, 2015


Review history held

2015 – 2026

Integrates with
Checkout
Attentive
Emotive
Klaviyo
Mailchimp
Postscript
Smile.io

Categories
Email marketingSMS marketing
Will AI shoppers find this store?

Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.

Run a free readiness check
Alternatives
Instead of Privy ‑ Email, SMS & Pop Ups

Same categories, by review volume.

Shopify Flow
4.711,469 reviews

Pop Convert ‑ Pop Ups, Banners
4.98,565 reviews

SendWILL Popup Email Marketing
4.97,467 reviews

Shopify Messaging
4.74,051 reviews

Omnisend Email Marketing & SMS
4.72,939 reviews

Klaviyo: Email Marketing & SMS
4.72,930 reviews
Related reading
Guides covering these apps

Klaviyo vs Mailchimp for AI commerce

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