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Shopify apps
Email marketing
Omnisend Email Marketing & SMS
Omnisend Email Marketing & SMS
by Omnisend
4.7
(2,939 reviews)
Best suited for stores running email and SMS campaigns at scale, working with tools like Recharge or Yotpo.
Run email marketing & SMS campaigns with AI marketing tools. Collect emails with popups & sell more. Sell more with email marketing, SMS, newsletters, and web push in one app — turn visitors into customers and repeat buyers. Connect ChatGPT or Claude to Omnisend via MCP: create campaigns and build segments without leaving the chat. Omnisend's AI marketing writes on-brand copy and powers product recommendations. Grow your email list with popups and signup forms, then let marketing automation run abandoned cart and welcome automation. Plus 24/7 email & live chat support and 250+ integrations. Sell more with email marketing, SMS, newsletters, and web push in one app — turn visitors into customers and repeat buyers. Connect ChatGPT or Claude to Omnisend via MCP: create campaigns and build segments without leaving the chat. Omnisend's AI marketing writes on-brand copy and powers product recommendations. Grow your email list with popups and signup forms, then let marketing automation run abandoned cart and welcome automation. Plus 24/7 email & live chat support and 250+ integrations. more Create & send email marketing, newsletters & SMS from ready-made templates Grow your email list with exit-intent popups, spin-to-win, & more signup forms Recover sales with welcome, abandoned cart & post-purchase automation workflows Personalize emails with AI product recommendations, subject lines & content Ask ChatGPT or Claude to build campaigns & automations in Omnisend via MCP
Copy from the Shopify App Store listing, unedited.Email marketing
Top line
conversion rate and average order value
From $16/mo
2 tiers
82/100
Well supported · from 2,936 reviews
What it does
Create & send email marketing, newsletters & SMS from ready-made templates
Grow your email list with exit-intent popups, spin-to-win, & more signup forms
Recover sales with welcome, abandoned cart & post-purchase automation workflows
Personalize emails with AI product recommendations, subject lines & content
Ask ChatGPT or Claude to build campaigns & automations in Omnisend via MCP
What each step up actually buys you
This developer's plans are separated by features, not by how big your store is — so there is no volume that picks a tier for you. Here is what each one adds over the one below it.
FREE
Free to install
500 emails/month
500 web push notifications/month
250+ customizable email templates
Popups and signup forms
Pre-built workflows and automations
Built-in AI: email writer & AI segments
STANDARD
$16/month
EVERYTHING in Free plan, plus:
6,000 emails/month
Unlimited web push notifications
Forms AI — describe it, AI builds it
No Omnisend branding on emails & forms
24/7 priority support
PRO
$59/month
EVERYTHING in Standard plan, plus:
Unlimited emails
Advanced reporting
Personalized product recommender AI
Dynamic content personalization
Add SMS starting at $0.007/message
Pricing
Free to install
$16/month
$59/month
82
/ 100Well supported
Scored on 2,936 merchant reviews we hold for Omnisend Email Marketing & SMS, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.
Review history
2014–2026 · 2,936 reviews read| 2014 | 24 reviews |
|---|---|
| 2015 | 17 reviews |
| 2016 | 87 reviews |
| 2017 | 77 reviews |
| 2018 | 136 reviews |
| 2019 | 279 reviews |
| 2020 | 165 reviews |
| 2021 | 96 reviews |
| 2022 | 415 reviews |
| 2023 | 463 reviews |
| 2024 | 411 reviews |
| 2025 | 499 reviews |
| 2026 | 267 reviews |
What merchants say
4.7
37%
of reviews get an answer35%
had used it a year when they wroteRecent merchant reviews
The newest 8 of 2,939. Open one to read it in full, with the developer's reply where there is one.
I’m looking to switch from Shopify Email to Omnisend, but it seems that Omnisend is also working quite unusually and is not very stable. I was only setting up a new account, but then I received a notification saying that my account had been blocked. When I contacted support, the response was slow, and I was only sent a list of questions to answer, without much guidance or assistance. This should not happen on a platform that is relatively large and well-established.
A few years ago I left a 5-star review. But now Omnisend, like so many other companies, has decided that customer service is getting in the way of their profits. I've been dealing with a bug in their software for weeks now. When I edit a product description in a campaign the cursor jumps around so it's like playing "whack a mole." Very frustrating. They say they understand my frustration and appreciate my patience. But since I contacted them on June 12th and it's now July 4th my patience is at an end. Very disappointed. ***** Update Apparently Omnisend is paying attention to these reviews because the day after I posted it with one star the problem was fixed.
Omnisend has been a good partner for our business. The features and functionality meet our needs and they regularly enhance both which helps our growth. Email works perfectly, and if you're ready for SMS, they'll guide you through the verification process, including a new toll-free number if necessary. The big brand (that begins with a "K") is far more expensive than the average business needs for robust campaigns.
Great product, excellent support and continually upgrading and improving. We do millions of $ a year through Omnisend and love it.
This review is solely about their Gym Membership business model. You are unable to downgrade your subscription unless you contact their live chat, which takes a while and is meant to deter you from downgrading and to keep your subscription. Omnisend wants you to speak with a retention representative, which shows they do not care about the user, only about receiving subscription dues.
Omnisend may seem simple on the surface, but it hasn’t been. They helped me migrate over from Yotpo, and I had only recently started sending SMS campaigns when my account was suspended due to a high number of unsubscribes. Honestly, that was fine with me because I needed to clean up my contact list anyway. Now, however, I’m being put through a long process just to reactivate the account. On top of that, customer support has been very slow to respond throughout the process, which has made resolving the issue even more frustrating. At this point, I’m already looking for a new provider, and I’d recommend choosing carefully when selecting an SMS and email marketing platform.
Intuitive enough and plenty of instruction if needed. A plentitude of features that cann drive real results. Wish we had signed up sooner. Ideal for the smaller, upscaling business without becoming overwhelming (like Klavyio).
I switched to omnisend from a different platform and I have loved it! It's so much easier for me to use and the price tier is great for my small business. I've recommended it to all of my friends with small businesses.
Omnisend Email Marketing & SMS FAQ
Answered from this app's own listing and its full review record.
Best suited for stores running email and SMS campaigns at scale, working with tools like Recharge or Yotpo.
Paid plans start at $16/month, and run to $59/month across 2 published tiers. Prices are as listed on the Shopify App Store and can change — confirm before installing.
Omnisend Email Marketing & SMS's plans are separated by features rather than by store size — none of the tiers is capped on a volume you could state up front. Compare what each step adds over the one below it rather than trying to size yourself into a tier.
On our scorecard Omnisend Email Marketing & SMS rates 82 out of 100 — well supported — read from 2,936 merchant reviews. The developer has published replies to 1,080 of 2,936 reviews. The score reflects what the review record shows, nothing more.
2,939 merchants have reviewed Omnisend Email Marketing & SMS, averaging 4.7 out of 5. We hold the review history from 2014 to 2026, which is what the year-by-year chart on this page is built from.
At a glance
4.7 / 5 · 2,939 reviews
4.74 from 459 reviews
459 (was 428)
1,080 of 2,936 reviews
5 months
Free to install
March 10, 2014
2014 – 2026
Categories
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