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  1. xpay

  2. Shopify apps

  3. Email marketing

  4. Omnisend Email Marketing & SMS

Omnisend Email Marketing & SMS

by Omnisend

4.7

(2,939 reviews)

82/100 · Well supportedFree to install
Best suited for stores running email and SMS campaigns at scale, working with tools like Recharge or Yotpo.

Run email marketing & SMS campaigns with AI marketing tools. Collect emails with popups & sell more. Sell more with email marketing, SMS, newsletters, and web push in one app — turn visitors into customers and repeat buyers. Connect ChatGPT or Claude to Omnisend via MCP: create campaigns and build segments without leaving the chat. Omnisend's AI marketing writes on-brand copy and powers product recommendations. Grow your email list with popups and signup forms, then let marketing automation run abandoned cart and welcome automation. Plus 24/7 email & live chat support and 250+ integrations. Sell more with email marketing, SMS, newsletters, and web push in one app — turn visitors into customers and repeat buyers. Connect ChatGPT or Claude to Omnisend via MCP: create campaigns and build segments without leaving the chat. Omnisend's AI marketing writes on-brand copy and powers product recommendations. Grow your email list with popups and signup forms, then let marketing automation run abandoned cart and welcome automation. Plus 24/7 email & live chat support and 250+ integrations. more Create & send email marketing, newsletters & SMS from ready-made templates Grow your email list with exit-intent popups, spin-to-win, & more signup forms Recover sales with welcome, abandoned cart & post-purchase automation workflows Personalize emails with AI product recommendations, subject lines & content Ask ChatGPT or Claude to build campaigns & automations in Omnisend via MCP

Copy from the Shopify App Store listing, unedited.
View on ShopifyCompare the plansSee the scorecard
Who it’s for
Email marketing
What it moves
Top line

conversion rate and average order value

What it costs
From $16/mo

2 tiers

How it’s supported
82/100

Well supported · from 2,936 reviews

What it does

Create & send email marketing, newsletters & SMS from ready-made templates

Grow your email list with exit-intent popups, spin-to-win, & more signup forms

Recover sales with welcome, abandoned cart & post-purchase automation workflows

Personalize emails with AI product recommendations, subject lines & content

Ask ChatGPT or Claude to build campaigns & automations in Omnisend via MCP

Plan fit
What each step up actually buys you

This developer's plans are separated by features, not by how big your store is — so there is no volume that picks a tier for you. Here is what each one adds over the one below it.

FREE
Free to install
You start with

500 emails/month

500 web push notifications/month

250+ customizable email templates

Popups and signup forms

Pre-built workflows and automations

Built-in AI: email writer & AI segments

STANDARD
$16/month
Adds

EVERYTHING in Free plan, plus:

6,000 emails/month

Unlimited web push notifications

Forms AI — describe it, AI builds it

No Omnisend branding on emails & forms

24/7 priority support

PRO
$59/month
Adds

EVERYTHING in Standard plan, plus:

Unlimited emails

Advanced reporting

Personalized product recommender AI

Dynamic content personalization

Add SMS starting at $0.007/message

Listed as “Free to install”. Plan contents change — confirm on the listing before you install.
Pricing
Free to install
FREE

Free to install

500 emails/month
500 web push notifications/month
250+ customizable email templates
Popups and signup forms
Pre-built workflows and automations
Built-in AI: email writer & AI segments
Omnisend MCP — connect ChatGPT or Claude
24/7 live support — even on Free
STANDARD

$16/month

Lowest paid plan
EVERYTHING in Free plan, plus:
6,000 emails/month
Unlimited web push notifications
Forms AI — describe it, AI builds it
No Omnisend branding on emails & forms
24/7 priority support
Meet our email expert on $400/mo+ plans
Starter deal: 30% off for first 3 months
PRO

$59/month

EVERYTHING in Standard plan, plus:
Unlimited emails
Advanced reporting
Personalized product recommender AI
Dynamic content personalization
Add SMS starting at $0.007/message
Starter deal: 30% off for first 3 months
Plans as listed on the Shopify App Store. Always confirm current pricing before installing.

82

/ 100
Well supported
high confidence

Scored on 2,936 merchant reviews we hold for Omnisend Email Marketing & SMS, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.





Computed from the 2,936 reviews we hold, with 12-month windows measured to 2026-08. This scores the public review record — it is not a review of the software itself, and a low score often means we hold little evidence rather than poor evidence.
Review history
2014–2026 · 2,936 reviews read
Reviews per year
201424 reviews
201517 reviews
201687 reviews
201777 reviews
2018136 reviews
2019279 reviews
2020165 reviews
202196 reviews
2022415 reviews
2023463 reviews
2024411 reviews
2025499 reviews
2026267 reviews
What merchants say

4.7

2,939 reviews
5★90%
4★4%
3★1%
2★1%
1★4%
Developer replies
37%
of reviews get an answer
Reviewed at 12m+
35%
had used it a year when they wrote
From 2,936 reviews read. Typical reviewer had used the app for 5 months. Most merchants review in their first month, so this reflects when people write — not how long they stay.
Recent merchant reviews

The newest 8 of 2,939. Open one to read it in full, with the developer's reply where there is one.

I’m looking to switch from Shopify Email to Omnisend, but it seems that Omnisend is also working quite unusually and is not very stable. I was only setting up a new account, but then I received a notification saying that my account had been blocked. When I contacted support, the response was slow, and I was only sent a list of questions to answer, without much guidance or assistance. This should not happen on a platform that is relatively large and well-established.

Developer repliedThank you for taking the time to share your experience. We’re sorry to hear that your first impression of Omnisend felt frustrating, especially while you were still in the process of setting up your account. When an account is flagged for review, some communication channels may be temporarily disabled while our team checks whether the account can be supported under our platform policies. We understand that being asked several questions at the start may have felt less helpful than expected. These details are required for our Compliance team to complete a proper review, but we appreciate your feedback on how the process could have felt clearer and more guided. After a thorough review, our Compliance team determined that we’re unable to offer our services in this case. While we’re not able to share the specifics of the review publicly, our Terms of Service require all accounts to operate in compliance with applicable laws and regulations, including those related to third-party intellectual property rights. Decisions like this aren’t taken lightly, and this process helps protect customers, recipients, and the overall deliverability environment for everyone using Omnisend. Thank you again for considering Omnisend. Our team remains available through the existing support conversation if you need any further clarification. Show more

A few years ago I left a 5-star review. But now Omnisend, like so many other companies, has decided that customer service is getting in the way of their profits. I've been dealing with a bug in their software for weeks now. When I edit a product description in a campaign the cursor jumps around so it's like playing "whack a mole." Very frustrating. They say they understand my frustration and appreciate my patience. But since I contacted them on June 12th and it's now July 4th my patience is at an end. Very disappointed. ***** Update Apparently Omnisend is paying attention to these reviews because the day after I posted it with one star the problem was fixed.

Developer repliedThank you for taking the time to share your experience and for updating your review. We’re sorry for the frustration this issue caused, especially since editing product descriptions is such an important part of building a campaign. After reviewing your case, we can confirm that our support team was able to reproduce the cursor-jumping issue and escalated it to our technical team for further investigation. While the fix took longer than expected, the issue has now been resolved. We truly appreciate your patience while our team worked on this, and we’re glad to hear everything is working fine now. We also appreciate you raising this, as it helps us better understand where delays or unclear updates can impact our clients’ day-to-day work. If anything else comes up, we’re just a message away and always happy to support your continued growth and success with Omnisend. Show more

Omnisend has been a good partner for our business. The features and functionality meet our needs and they regularly enhance both which helps our growth. Email works perfectly, and if you're ready for SMS, they'll guide you through the verification process, including a new toll-free number if necessary. The big brand (that begins with a "K") is far more expensive than the average business needs for robust campaigns.

Developer repliedReliable email performance and hands-on SMS support are two things we put real effort into, so hearing both are working well for you is great confirmation. The regular updates are intentional too, built around what businesses actually need. And you're right, robust email and SMS marketing don't need to come with a Klaviyo-sized price tag to deliver real results. Show more

Great product, excellent support and continually upgrading and improving. We do millions of $ a year through Omnisend and love it.

Developer repliedMillions in revenue through Omnisend, that's the kind of result we're here for. Really glad our email and SMS marketing tool, paired with excellent support, is driving that performance. We'll keep improving, so it only gets better from here. Show more

This review is solely about their Gym Membership business model. You are unable to downgrade your subscription unless you contact their live chat, which takes a while and is meant to deter you from downgrading and to keep your subscription. Omnisend wants you to speak with a retention representative, which shows they do not care about the user, only about receiving subscription dues.

Developer repliedThank you for sharing your experience. We hear you, and we understand where you're coming from. To clarify: downgrading to the Free plan doesn't require going through a retention representative. It can be done directly in your account under Store Settings > Pricing and Usage > Cancel. When the chat routes you to our team first, it's because we genuinely want to understand the reason behind the change, so we can improve and make sure you're on the right plan for your needs. It wasn't meant to create barriers, but we completely understand how it felt that way, and that's fair feedback we'll take seriously. Our support team also offered to handle the downgrade for you directly in the chat, and we're glad they were able to step in quickly. We appreciate you raising this. Making plan changes simple and accessible matters to us, and your perspective helps us look at where the experience can be clearer. If there's anything else you need, we're here. Show more

Omnisend may seem simple on the surface, but it hasn’t been. They helped me migrate over from Yotpo, and I had only recently started sending SMS campaigns when my account was suspended due to a high number of unsubscribes. Honestly, that was fine with me because I needed to clean up my contact list anyway. Now, however, I’m being put through a long process just to reactivate the account. On top of that, customer support has been very slow to respond throughout the process, which has made resolving the issue even more frustrating. At this point, I’m already looking for a new provider, and I’d recommend choosing carefully when selecting an SMS and email marketing platform.

Developer repliedThank you for sharing your experience. Migrating platforms and then running into a suspension shortly after is genuinely disruptive, and we understand why this has been frustrating. When a high volume of unsubscribes occurs in a short window, our systems flag it automatically. This is in place to protect sender reputation and deliverability for all users on the platform, since unchecked sending patterns can cause lasting damage to a domain. Even when the intent is legitimate, like cleaning up a list post-migration, the review process still needs to run its course to make sure everything checks out. We hear that it felt slow and heavier than expected, and we appreciate your being direct about it. A member of our senior support team has already reached out to you directly to help move things forward. We'd genuinely welcome the opportunity to turn this experience around. Show more

Intuitive enough and plenty of instruction if needed. A plentitude of features that cann drive real results. Wish we had signed up sooner. Ideal for the smaller, upscaling business without becoming overwhelming (like Klavyio).

Developer repliedThanks for sharing this! We built Omnisend to be powerful without the overwhelm, especially as businesses scale. It's great to hear the features are driving real results for you and that the balance feels right. Glad you're with us now! Show more

I switched to omnisend from a different platform and I have loved it! It's so much easier for me to use and the price tier is great for my small business. I've recommended it to all of my friends with small businesses.

Developer repliedThanks for the recommendation and for trusting us with your marketing! It's great to hear the switch has made things easier and that the pricing works well for your business. We're here to support your continued success. Show more

Omnisend Email Marketing & SMS FAQ

Answered from this app's own listing and its full review record.

Best suited for stores running email and SMS campaigns at scale, working with tools like Recharge or Yotpo.

Paid plans start at $16/month, and run to $59/month across 2 published tiers. Prices are as listed on the Shopify App Store and can change — confirm before installing.

Omnisend Email Marketing & SMS's plans are separated by features rather than by store size — none of the tiers is capped on a volume you could state up front. Compare what each step adds over the one below it rather than trying to size yourself into a tier.

On our scorecard Omnisend Email Marketing & SMS rates 82 out of 100 — well supported — read from 2,936 merchant reviews. The developer has published replies to 1,080 of 2,936 reviews. The score reflects what the review record shows, nothing more.

2,939 merchants have reviewed Omnisend Email Marketing & SMS, averaging 4.7 out of 5. We hold the review history from 2014 to 2026, which is what the year-by-year chart on this page is built from.

Quick facts
At a glance
Merchant rating

4.7 / 5 · 2,939 reviews


Rating, last 12 months

4.74 from 459 reviews


New reviews, last 12 months

459 (was 428)


Developer replies

1,080 of 2,936 reviews


Typical reviewer had used it

5 months


Pricing

Free to install


On the App Store since

March 10, 2014


Review history held

2014 – 2026

Integrates with
Checkout
Shopify Flow
Aftership
Gorgias
Justuno
Loox
Recharge
Yotpo

Categories
Email marketingPop-ups
Will AI shoppers find this store?

Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.

Run a free readiness check
Alternatives
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Shopify Flow
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Klaviyo: Email Marketing & SMS
4.72,930 reviews
Related reading
Where we compare it

Klaviyo vs Mailchimp for AI commerce

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