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  9. Omnisend Email Marketing & SMS

Omnisend Email Marketing & SMS

by Omnisend

4.8

(2,952 reviews)

82/100 · Well supportedFree to install
Best suited for stores using Aftership, Gorgias and Justuno, which it integrates with and from $16/mo.

Run email marketing & SMS campaigns with AI marketing tools. Collect emails with popups & sell more. Sell more with email marketing, SMS, newsletters, and web push in one app — turn visitors into customers and repeat buyers. Connect ChatGPT or Claude to Omnisend via MCP: create campaigns and build segments without leaving the chat. Omnisend's AI marketing writes on-brand copy and powers product recommendations. Grow your email list with popups and signup forms, then let marketing automation run abandoned cart and welcome automation. Plus 24/7 email & live chat support and 250+ integrations. Sell more with email marketing, SMS, newsletters, and web push in one app — turn visitors into customers and repeat buyers. Connect ChatGPT or Claude to Omnisend via MCP: create campaigns and build segments without leaving the chat. Omnisend's AI marketing writes on-brand copy and powers product recommendations. Grow your email list with popups and signup forms, then let marketing automation run abandoned cart and welcome automation. Plus 24/7 email & live chat support and 250+ integrations. more Create & send email marketing, newsletters & SMS from ready-made templates Grow your email list with exit-intent popups, spin-to-win, & more signup forms Recover sales with welcome, abandoned cart & post-purchase automation workflows Personalize emails with AI product recommendations, subject lines & content Ask ChatGPT or Claude to build campaigns & automations in Omnisend via MCP

Copy from the Shopify App Store listing, unedited.
View on ShopifyCompare the plansSee the scorecard
Who it’s for
Email marketing
What it moves
Top line

conversion rate and average order value

What it costs
From $16/mo

2 tiers

How it’s supported
82/100

Well supported · from 2,956 reviews

What it does

Create & send email marketing, newsletters & SMS from ready-made templates

Grow your email list with exit-intent popups, spin-to-win, & more signup forms

Recover sales with welcome, abandoned cart & post-purchase automation workflows

Personalize emails with AI product recommendations, subject lines & content

Ask ChatGPT or Claude to build campaigns & automations in Omnisend via MCP

Plan fit
What each step up actually buys you

This developer's plans are separated by features, not by how big your store is — so there is no volume that picks a tier for you. Here is what each one adds over the one below it.

FREE
Free to install
You start with

500 emails/month

500 web push notifications/month

250+ customizable email templates

Popups and signup forms

Pre-built workflows and automations

Built-in AI: email writer & AI segments

STANDARD
$16/month
Adds

EVERYTHING in Free plan, plus:

6,000 emails/month

Unlimited web push notifications

Forms AI — describe it, AI builds it

No Omnisend branding on emails & forms

24/7 priority support

PRO
$59/month
Adds

EVERYTHING in Standard plan, plus:

Unlimited emails

Advanced reporting

Personalized product recommender AI

Dynamic content personalization

Add SMS starting at $0.007/message

Listed as “Free to install”. Plan contents change — confirm on the listing before you install.
Pricing
Free to install
FREE

Free to install

500 emails/month
500 web push notifications/month
250+ customizable email templates
Popups and signup forms
Pre-built workflows and automations
Built-in AI: email writer & AI segments
Omnisend MCP — connect ChatGPT or Claude
24/7 live support — even on Free
STANDARD

$16/month

Lowest paid plan
EVERYTHING in Free plan, plus:
6,000 emails/month
Unlimited web push notifications
Forms AI — describe it, AI builds it
No Omnisend branding on emails & forms
24/7 priority support
Meet our email expert on $400/mo+ plans
Starter deal: 30% off for first 3 months
PRO

$59/month

EVERYTHING in Standard plan, plus:
Unlimited emails
Advanced reporting
Personalized product recommender AI
Dynamic content personalization
Add SMS starting at $0.007/message
Starter deal: 30% off for first 3 months
Plans as listed on the Shopify App Store. Always confirm current pricing before installing.

82

/ 100
Well supported
high confidence

Scored on 2,956 merchant reviews we hold for Omnisend Email Marketing & SMS, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.

Computed from the 2,956 reviews we hold, with 12-month windows measured to 2026-08. This scores the public review record — it is not a review of the software itself, and a low score often means we hold little evidence rather than poor evidence.
Review history
2014–2026 · 2,956 reviews read
Reviews per year
201424 reviews
201517 reviews
201687 reviews
201777 reviews
2018136 reviews
2019279 reviews
2020165 reviews
202196 reviews
2022415 reviews
2023463 reviews
2024411 reviews
2025499 reviews
2026287 reviews
What merchants say

4.8

2,952 reviews
5★90%
4★4%
3★1%
2★1%
1★4%
Developer replies
37%
of reviews get an answer
Reviewed at 12m+
35%
had used it a year when they wrote
From 2,956 reviews read. Typical reviewer had used the app for 5 months. Most merchants review in their first month, so this reflects when people write — not how long they stay.
Recent merchant reviews

The newest 8 of 2,952. Open one to read it in full, with the developer's reply where there is one.

I loved the way customer service is handled very good people who know exactly what they are doing

Great app. every time I run in to an issue, the support team is always there 24/7 to help you. Thanks Mathías and Beran for your help.

So easy to use, and I love their templates. I have zero previous experience with email marketing, but I didn't really need it. And the price is right, too -- free, while I grow my list, then very reasonable as I grow.

Overall a great app. Support is excellent once you get passed their bot (don;t trust the bot!)

Developer repliedReally glad our support team came through for you - that's exactly what we're here for. We hear you on the bot, and we appreciate the honest feedback. Good to know the human side of our team made up for it! Show more

Customer service representative Pauline was attentive and responsible, providing detailed answers to my questions.

Developer repliedReally glad the support hit the mark - clear answers and real attentiveness go a long way. Thanks for sharing this, it's great motivation for the whole team to keep delivering at that level. Show more

Developer repliedThank you for the 5 stars! It's great to know Omnisend's AI-powered ecommerce marketing tools are delivering for your business. We're committed to making sure that continues. Show more

Mathias was very helpful and resolved my issues quickly!!!

Developer repliedQuick resolutions make a real difference, and we're glad our team delivered that for you. Thanks for taking the time to leave this feedback - it means a lot to us! Show more

I was using Klaviyo before. I found it overwhelming and complicated. Omnisend is plug and play. A total game changer for a non-tech girlie like me.

Developer repliedSwitching from Klaviyo and actually feeling confident using your email marketing tool is a win worth celebrating! So glad Omnisend clicked for you right away. That ease of use is exactly what helps you focus on growing your store instead of fighting your software. Show more

Omnisend Email Marketing & SMS FAQ

Answered from this app's own listing and its full review record.

Best suited for stores using Aftership, Gorgias and Justuno, which it integrates with and from $16/mo.

Paid plans start at $16/month, and run to $59/month across 2 published tiers. Prices are as listed on the Shopify App Store and can change — confirm before installing.

Omnisend Email Marketing & SMS's plans are separated by features rather than by store size — none of the tiers is capped on a volume you could state up front. Compare what each step adds over the one below it rather than trying to size yourself into a tier.

On our scorecard Omnisend Email Marketing & SMS rates 82 out of 100 — well supported — read from 2,956 merchant reviews. The developer has published replies to 1,097 of 2,956 reviews. The score reflects what the review record shows, nothing more.

2,952 merchants have reviewed Omnisend Email Marketing & SMS, averaging 4.8 out of 5. We hold the review history from 2014 to 2026, which is what the year-by-year chart on this page is built from.

Quick facts
At a glance
Merchant rating

4.8 / 5 · 2,952 reviews

Rating, last 12 months

4.75 from 479 reviews

New reviews, last 12 months

479 (was 428)

Developer replies

1,097 of 2,956 reviews

Typical reviewer had used it

5 months

Pricing

Free to install

On the App Store since

March 10, 2014

Review history held

2014 – 2026

Integrates with
Checkout
Shopify Flow
Aftership
Gorgias
Justuno
Loox
Recharge
Yotpo
Categories
Email marketingPop-ups
Will AI shoppers find this store?

Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.

Run a free readiness check
Alternatives
Instead of Omnisend Email Marketing & SMS

Same categories, by review volume.

Shopify Flow
4.711,469 reviews
Pop Convert ‑ Pop Ups, Banners
4.98,565 reviews
SendWILL Popup Email Marketing
4.97,467 reviews
Shopify Messaging
4.74,051 reviews
Privy ‑ Email, SMS & Pop Ups
4.53,973 reviews
Klaviyo: Email Marketing & SMS
4.72,930 reviews
Related reading
Where we compare it

Klaviyo vs Mailchimp for AI commerce

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