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  1. xpay

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  3. Discounts

  4. Custom Pricing: Wholesale B2B

Custom Pricing: Wholesale B2B

by Bold

4.4

(514 reviews)

42/100 · Mixed signalsFrom $29/month. Free trial available.
Best suited for B2B wholesalers managing custom pricing across customer tiers and bulk orders.

One Store. Infinite Pricing Possibilities! Wholesale, B2B, VIP, Member, Quantity breaks, and more. Stop managing multiple stores for different customers. Bold Custom Pricing lets you run retail, wholesale, and VIP membership programs from one Shopify storefront. Whether you need "Members Only" discounts or complex B2B structures, our app unlocks wholesale, membership-based, and retail pricing. Design any pricing strategy your business needs—including quantity breaks and tiered pricing for specific groups or every shopper. Stop managing multiple stores for different customers. Bold Custom Pricing lets you run retail, wholesale, and VIP membership programs from one Shopify storefront. Whether you need "Members Only" discounts or complex B2B structures, our app unlocks wholesale, membership-based, and retail pricing. Design any pricing strategy your business needs—including quantity breaks and tiered pricing for specific groups or every shopper. more Wholesale & B2B: Offer fixed prices, % or $ off for your wholesale partners. VIP Rewards: Auto-tag shoppers by spend or country to unlock exclusive tiers. Volume Discounts: Drive larger carts with tiered pricing for everyone or groups. Total Control: Set prices storewide or drill down to collections and variants.

Copy from the Shopify App Store listing, unedited.
View on ShopifyCompare the plansSee the scorecard
Who it’s for
Discounts
What it moves
Bottom line

sourcing cost

What it costs
From $29/mo

3 tiers

How it’s supported
42/100

Mixed signals · from 546 reviews

What it does

Wholesale & B2B: Offer fixed prices, % or $ off for your wholesale partners.

VIP Rewards: Auto-tag shoppers by spend or country to unlock exclusive tiers.

Volume Discounts: Drive larger carts with tiered pricing for everyone or groups.

Total Control: Set prices storewide or drill down to collections and variants.

Plan fit
What each step up actually buys you

This developer's plans are separated by features, not by how big your store is — so there is no volume that picks a tier for you. Here is what each one adds over the one below it.

Essential
$29/month
You start with

Pricing for 1 customer group

Storewide or product/variant discounting

Unlimited quantity breaks

Customized quantity breaks display grid

Charge tax controls (yes/no)

Manually tag customers

Standard
$69/month
Adds

All Essential plan features PLUS:

Pricing for up to 10 customer groups

Auto-tag by country or purchase history

Auto-email (auto-tag notification)

Complete
$129/month
Adds

All Standard plan features PLUS:

Pricing for unlimited customer groups

Advanced detailed pricing rules

Bulk CSV price import/export

Shopify POS integration

Premier support

Listed as “From $29/month. Free trial available.”. Plan contents change — confirm on the listing before you install.
Pricing
From $29/month. Free trial available.
Essential

$29/month

Lowest paid plan
Pricing for 1 customer group
Storewide or product/variant discounting
Unlimited quantity breaks
Customized quantity breaks display grid
Charge tax controls (yes/no)
Manually tag customers
Standard

$69/month

All Essential plan features PLUS:
Pricing for up to 10 customer groups
Auto-tag by country or purchase history
Auto-email (auto-tag notification)
Complete

$129/month

All Standard plan features PLUS:
Pricing for unlimited customer groups
Advanced detailed pricing rules
Bulk CSV price import/export
Shopify POS integration
Premier support
Expert setup
SLA (Service Level Agreement)
Plans as listed on the Shopify App Store. Always confirm current pricing before installing.

42

/ 100
Mixed signals
medium confidence

Scored on 546 merchant reviews we hold for Custom Pricing: Wholesale B2B, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.





Recent reviews rate below this app's own average
Reviews in the last 12 months average 4.00, 0.47 stars below the lifetime average of 4.47. Worth reading the newest reviews before installing.
Computed from the 546 reviews we hold, with 12-month windows measured to 2026-08. This scores the public review record — it is not a review of the software itself, and a low score often means we hold little evidence rather than poor evidence.
Review history
2013–2026 · 546 reviews read
Reviews per year
201353 reviews
201451 reviews
201532 reviews
201636 reviews
201748 reviews
201862 reviews
201945 reviews
202074 reviews
202121 reviews
202224 reviews
202353 reviews
202419 reviews
202519 reviews
20269 reviews
What merchants say

4.4

514 reviews
5★80%
4★7%
3★2%
2★1%
1★10%
Developer replies
27%
of reviews get an answer
Reviewed at 12m+
26%
had used it a year when they wrote
From 546 reviews read. Typical reviewer had used the app for 2 months. Most merchants review in their first month, so this reflects when people write — not how long they stay.
Recent merchant reviews

The newest 8 of 514. Open one to read it in full, with the developer's reply where there is one.

We will be looking into other options as this app continues to crash and not work, while the "support" ignores us reaching out for assistance. This app was great until it wasn't. Why would we pay for something that hasn't been working properly for the last 3+ weeks?

Bold has helped us offer better pricing to our B2B customers without a lot of hassle. When I had a Bold/browser problem, Chintak stuck with it until it was solved. Thank you.

Update Feb 12 2026: While trying to remove the traces their support folks messed up our order numbers sequence, we are reporting this to Shopify app support. The Bold Custom Pricing app is in serious need of a revamp some features don't work and whole store slows down. To ensure better performance and reliability it really should be aiming for the 'Built for Shopify' badge. We eventually uninstalled the app with the assistance of Bold's support team, but unfortunately, it still left traces of code behind on our store. A cleaner, more complete uninstall process is essential.

Bold Custom Pricing has been a great way for us to provide a dynamic, functional wholesale channel for our B2B customers on Shopify without having to invest in Shopify Plus as we are still growing to a level that justifies that level of investment. It's easy to use, affordable and the support team has been great. Shout out to Chintak for helping me unlock some extra functionality and troubleshoot a few issues we were having. Highly recommend!

Total disaster. It fails constantly and has ended up costing us far more money due to incorrect pricing, on top of the app’s own cost. Absolutely not worth it.

After a LOT of trial and error with other platforms, we finally found the perfect solution with stellar support. We have a fairly complicated catalog for our wholesale program and need a lot of customizable options when it comes to discounts, quantity breaks, mix & match deals, etc. BOLD has been the only app to help us build out a wholesale portal for our clients that can still utilize coupons, give mix & match quantity breaks, and most importantly - give us the support we need as a small business. BOLD recently made some updates that have been game changing for us but we had no idea how to even utilize them until we were connected with Taylor & Jade from the BOLD support team. They were absolutely OUTSTANDING and I wasn't very pleasant when I initially reached out. (I had a less than great experience with an unrelated tech support incident and was just exhausted and cranky). Regardless - Taylor and Jade were nothing but kind, patient, and clear about how they could help us solve our problems. I literally woke up today to a demo version of our store completely migrated to a new discounting method that has been applying all of our complicated discounts wonderfully! Great communication. Wonderful support. Fast work. And FINALLY a solution after almost a year of trying to offer a seamless online wholesale experience for our customers. We tried ALL the wholesale apps you can think of and nothing had the flexibility, customization, and support that we needed except for BOLD. 10 out of 10 stars!

Have been using the Quantity Breaks app for years and it's been great. Just upgraded to the latest version and the Bold team (Satinder and Jade) made that transition a piece of cake. Unbelievably fast and thorough communication the whole way. We've been selling on the web since 1997, no one does it better than these guys!! Thank you!

Developer repliedLove to hear this and thanks for the shoutouts for Satinder and Jade! Show more

Our business has used BOLD App for nearly a decade. The mitigation and transition to the new Custom Pricing App has been horrible. Our customers have not been able to confidently place orders for going on 10 days because the quantities are arbitrarily changing in their carts and the pricing is incorrect. Customer support is slow to respond and have conflicting suggestions/fixes. We are extremely disappointed and have asked numerous times to switch back to the old app. Looking for help from anyone.

Custom Pricing: Wholesale B2B FAQ

Answered from this app's own listing and its full review record.

Best suited for B2B wholesalers managing custom pricing across customer tiers and bulk orders.

Paid plans start at $29/month, and run to $129/month across 3 published tiers. Prices are as listed on the Shopify App Store and can change — confirm before installing.

Custom Pricing: Wholesale B2B's plans are separated by features rather than by store size — none of the tiers is capped on a volume you could state up front. Compare what each step adds over the one below it rather than trying to size yourself into a tier.

On our scorecard Custom Pricing: Wholesale B2B rates 42 out of 100 — mixed signals — read from 546 merchant reviews. The developer has published replies to 149 of 546 reviews. The score reflects what the review record shows, nothing more.

514 merchants have reviewed Custom Pricing: Wholesale B2B, averaging 4.4 out of 5. We hold the review history from 2013 to 2026, which is what the year-by-year chart on this page is built from.

Quick facts
At a glance
Merchant rating

4.4 / 5 · 514 reviews


Rating, last 12 months

4.00 from 14 reviews


New reviews, last 12 months

14 (was 17)


Developer replies

149 of 546 reviews


Typical reviewer had used it

2 months


Pricing

From $29/month. Free trial available.


On the App Store since

March 19, 2013


Review history held

2013 – 2026

Integrates with
Checkout
Shopify POS
Shopify Admin
Bold Bundles
Bold Discounts
Bold Loyalties
Bold Memberships
Bold Multi-Currency

Categories
DiscountsWholesale
Will AI shoppers find this store?

Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.

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