xpay
Shopify apps
Email marketing
Dotdigital Marketing
Dotdigital Marketing
by Dotdigital
4.4
(19 reviews)
Best suited for stores running email marketing across multiple channels and ad platforms like Facebook, Google Ads, Instagram and TikTok.
Dotdigital is an all-in-one marketing, personalization and loyalty platform Dotdigital’s marketing platform brings together your customer data, campaigns, AI, and cross-channel marketing. With the native Dotdigital and Shopify integration, it’s easy to automate personalized journeys across email, web, SMS, WhatsApp and any other channel based on your ecommerce data. Whether you’re launching, testing or reporting, you get 24/7 support - whatever the scale or complexity. Because when automation takes care of the complex work, you’re free to be more human. Dotdigital’s marketing platform brings together your customer data, campaigns, AI, and cross-channel marketing. With the native Dotdigital and Shopify integration, it’s easy to automate personalized journeys across email, web, SMS, WhatsApp and any other channel based on your ecommerce data. Whether you’re launching, testing or reporting, you get 24/7 support - whatever the scale or complexity. Because when automation takes care of the complex work, you’re free to be more human. more Unified data - Sync customer data, catlog, and order data to fuel your marketing Cross-channel marketing - Send smart, personalized, and engaging messages Marketing automation - Automate lifecycle marketing campaigns and journeys AI agents - Build, edit and report using conversational prompts Revenue reporting - track the commercial impact of your marketing
Copy from the Shopify App Store listing, unedited.Email marketing
Top line
conversion rate and average order value
Free to install. Additional charges may apply.
37/100
Limited evidence · from 19 reviews
What it does
Unified data - Sync customer data, catlog, and order data to fuel your marketing
Cross-channel marketing - Send smart, personalized, and engaging messages
Marketing automation - Automate lifecycle marketing campaigns and journeys
AI agents - Build, edit and report using conversational prompts
Revenue reporting - track the commercial impact of your marketing
One plan, no tiers to choose between
This developer publishes a single plan (Free to install), so plan choice does not arise — the only decision is whether to install it. The listing summarises it as “Free to install. Additional charges may apply.”.
Pricing
Free to install
37
/ 100Limited evidence
Scored on 19 merchant reviews we hold for Dotdigital Marketing, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.
Total cost is not knowable up front
1 plan listed, but the listing notes additional charges may apply.Review history
2020–2023 · 19 reviews read| 2020 | 8 reviews |
|---|---|
| 2021 | 2 reviews |
| 2022 | 4 reviews |
| 2023 | 5 reviews |
What merchants say
4.4
100%
of reviews get an answer53%
had used it a year when they wroteRecent merchant reviews
The newest 8 of 19. Open one to read it in full, with the developer's reply where there is one.
I've been using the Dot Digital platform for around 5 years now. The platform is very intuitive and the account management / support is next level. Chris in the Sydney office has been so helpful in setting up our automations and is always very responsive when I need support.
Dotdigital is an absolutely appalling app in a myriad of ways - it was extremely complicated to set up (it took weeks) and ultimately you will end up sending emails from a noreply email address which sends a bad message to your customers about how much you want to hear from them! This alone should make you run a million miles the other way... you don't appreciate noreply email addresses as a consumer, so don't do it to your customers! - expensive (it costs many times competitor products that perform better, have better reviews and are much simpler to implement) - extremely difficult to implement and they don't like to assist... you'll have an 'account manager' who will quickly go through their extremely complicated app but they basically want you to pay them to set up emails for them. When I looked to find a dotdigital expert on Airtasker there were none because it is not a popular app. - to top it all off the app then sent an email to our entire Shopify customer database - past and present - subscribed and unsubscribed - with no permission or warning which meant we were inundated with calls and emails from concerned customers thinking they were being phished or our website had been hacked. They also told me that this had happened before causing huge angst for customers prior to me. It is only a fundamentally flawed email software program that would sent out an email to an entire customer base with no warning. I wish someone had warned me before I spent thousands more than i needed to on an app that is overly complicated and ultimately doesn't deliver as well as far cheaper competitors. Having struggled to set up any email flows with dotdigital because it was so complicated, I have had no issues in setting up 4 email flows with Klaviyo (ie the problem is with dotdigital not with my skills after 22 years in business)! Take this as a heads up and research thoroughly before you go down this path. I regret it enormously.
Dot Digital is very easy to use across both email and SMS. The customer support is also excellent and has been a great help guiding us through the platform and set-up of automated campaigns.
I could not be more impressed with the program, service, and most importantly RESULTS! Dot Digital was a strategic decision that we implemented due to clear areas of opportunity that we believed were being missed with our provider at the time. We set very specific targets for the Dot Digital platform and team. We've not already hit and exceded those goals (not a small feat), but continue to innovate and improve our marketing strategy both tactically and revenue-wise. This application has allowed us to use our customer data in a way that our customers want it to be used and the results of such speak from themselves. Highly recommend anyone planning on taking their customer interactions / direct marketing strategy to the next level, get in touch with your local Dot Digital team!
We transitioned over to Dotdigital from another large player in the Email Marketing space and we couldn't be happier with the service we have received. They have helped streamline our EDM's and SMS and our deliverability/open rates are up by 15+%. Our CSM Eloise is constantly helping us streamline and automate our campaigns and always informing us of best practice. It's actually nice to have a proper account manager, something we didn't have before at our previous Email Marketing Partner. Plus We're actually paying less! Wish we switched years ago.
Not worth it. Heavy setup time with little actual support to setup the campaigns given the interface. We never got our foot off the ground to fully use this platform. In my opinion, Klaviyo is easier to self-manage and better at same or lesser cost. Ometria (£££), ExactTarget (Salesforce) are best, but pricier. My personal experience, with 10+ years of digital marketing experience.
We have been using DotDigital for over a year now and couldn't be happier with the program and service. The user experience is amazing and the features are well advanced. We send out weekly emails to our database and also have numerous automations running throughout the year. I would highly recommend DD to anyone looking for an email marketing platform.
Absolutely LOVE dotdigital and can't recommend it enough. We all know how tricky things can get with emails and setting up particular settings for them and our Customer Support Manager Emily, along with people in their live chat team including Adam and William have been super helpful and quick in resolving issues along the way of it all - thanks team!!
Dotdigital Marketing FAQ
Answered from this app's own listing and its full review record.
Best suited for stores running email marketing across multiple channels and ad platforms like Facebook, Google Ads, Instagram and TikTok.
The Shopify App Store lists this app as “Free to install. Additional charges may apply.”. It does not publish plain monthly prices we can compute against.
On our scorecard Dotdigital Marketing rates 37 out of 100 — limited evidence — read from 19 merchant reviews. The developer has published replies to 19 of 19 reviews. The score reflects what the review record shows, nothing more.
19 merchants have reviewed Dotdigital Marketing, averaging 4.4 out of 5. We hold the review history from 2020 to 2023, which is what the year-by-year chart on this page is built from.
At a glance
4.4 / 5 · 19 reviews
0
19 of 19 reviews
12 months
Free to install. Additional charges may apply.
February 18, 2020
2020 – 2023
Categories
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Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.
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