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  1. xpay

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  4. Dotdigital Marketing

Dotdigital Marketing

by Dotdigital

4.4

(19 reviews)

37/100 · Limited evidenceFree to install. Additional charges may apply.
Best suited for stores running email marketing across multiple channels and ad platforms like Facebook, Google Ads, Instagram and TikTok.

Dotdigital is an all-in-one marketing, personalization and loyalty platform Dotdigital’s marketing platform brings together your customer data, campaigns, AI, and cross-channel marketing. With the native Dotdigital and Shopify integration, it’s easy to automate personalized journeys across email, web, SMS, WhatsApp and any other channel based on your ecommerce data. Whether you’re launching, testing or reporting, you get 24/7 support - whatever the scale or complexity. Because when automation takes care of the complex work, you’re free to be more human. Dotdigital’s marketing platform brings together your customer data, campaigns, AI, and cross-channel marketing. With the native Dotdigital and Shopify integration, it’s easy to automate personalized journeys across email, web, SMS, WhatsApp and any other channel based on your ecommerce data. Whether you’re launching, testing or reporting, you get 24/7 support - whatever the scale or complexity. Because when automation takes care of the complex work, you’re free to be more human. more Unified data - Sync customer data, catlog, and order data to fuel your marketing Cross-channel marketing - Send smart, personalized, and engaging messages Marketing automation - Automate lifecycle marketing campaigns and journeys AI agents - Build, edit and report using conversational prompts Revenue reporting - track the commercial impact of your marketing

Copy from the Shopify App Store listing, unedited.
View on ShopifyCompare the plansSee the scorecard
Who it’s for
Email marketing
What it moves
Top line

conversion rate and average order value

What it costs
Free to install. Additional charges may apply.
How it’s supported
37/100

Limited evidence · from 19 reviews

What it does

Unified data - Sync customer data, catlog, and order data to fuel your marketing

Cross-channel marketing - Send smart, personalized, and engaging messages

Marketing automation - Automate lifecycle marketing campaigns and journeys

AI agents - Build, edit and report using conversational prompts

Revenue reporting - track the commercial impact of your marketing

Plan fit
One plan, no tiers to choose between

This developer publishes a single plan (Free to install), so plan choice does not arise — the only decision is whether to install it. The listing summarises it as “Free to install. Additional charges may apply.”.

Pricing
Free to install. Additional charges may apply.
Free

Free to install

The listing notes additional charges may apply, so the plan prices above may not be the full monthly cost.
Plans as listed on the Shopify App Store. Always confirm current pricing before installing.

37

/ 100
Limited evidence
low confidence

Scored on 19 merchant reviews we hold for Dotdigital Marketing, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.





Total cost is not knowable up front
1 plan listed, but the listing notes additional charges may apply.
Computed from the 19 reviews we hold, with 12-month windows measured to 2026-08. This scores the public review record — it is not a review of the software itself, and a low score often means we hold little evidence rather than poor evidence.
Review history
2020–2023 · 19 reviews read
Reviews per year
20208 reviews
20212 reviews
20224 reviews
20235 reviews
What merchants say

4.4

19 reviews
5★74%
4★16%
3★0%
2★0%
1★11%
Developer replies
100%
of reviews get an answer
Reviewed at 12m+
53%
had used it a year when they wrote
From 19 reviews read. Typical reviewer had used the app for 12 months. Most merchants review in their first month, so this reflects when people write — not how long they stay.
Recent merchant reviews

The newest 8 of 19. Open one to read it in full, with the developer's reply where there is one.

I've been using the Dot Digital platform for around 5 years now. The platform is very intuitive and the account management / support is next level. Chris in the Sydney office has been so helpful in setting up our automations and is always very responsive when I need support.

Developer repliedHey Activeskin 👋 YAY, your review is awesome. Thanks for sharing. Regards Darren H Show more

Dotdigital is an absolutely appalling app in a myriad of ways - it was extremely complicated to set up (it took weeks) and ultimately you will end up sending emails from a noreply email address which sends a bad message to your customers about how much you want to hear from them! This alone should make you run a million miles the other way... you don't appreciate noreply email addresses as a consumer, so don't do it to your customers! - expensive (it costs many times competitor products that perform better, have better reviews and are much simpler to implement) - extremely difficult to implement and they don't like to assist... you'll have an 'account manager' who will quickly go through their extremely complicated app but they basically want you to pay them to set up emails for them. When I looked to find a dotdigital expert on Airtasker there were none because it is not a popular app. - to top it all off the app then sent an email to our entire Shopify customer database - past and present - subscribed and unsubscribed - with no permission or warning which meant we were inundated with calls and emails from concerned customers thinking they were being phished or our website had been hacked. They also told me that this had happened before causing huge angst for customers prior to me. It is only a fundamentally flawed email software program that would sent out an email to an entire customer base with no warning. I wish someone had warned me before I spent thousands more than i needed to on an app that is overly complicated and ultimately doesn't deliver as well as far cheaper competitors. Having struggled to set up any email flows with dotdigital because it was so complicated, I have had no issues in setting up 4 email flows with Klaviyo (ie the problem is with dotdigital not with my skills after 22 years in business)! Take this as a heads up and research thoroughly before you go down this path. I regret it enormously.

Developer repliedHey QueenB, I’m sorry to hear you haven’t been satisfied with our product and services. I know you’ve been speaking with my colleagues about these issues already. I thought it was important to come back on a few of the points you’ve made: - Shopify installation process: This is quick and easy for the majority of our customers. We’ve made it even easier recently by introducing a new wizard in our 22two release in May (outlined in this article: https://support.dotdigital.com/hc/en-gb/articles/115000061490-Set-up-Shopify-with-Dotdigital). I’m sorry if you ran into issues that delayed things getting set up. It’s rare we run into issues, but, occasionally it can happen as each customer’s situation/environment is unique - No-reply from addresses: Customers have many options and flexibility in using custom from addresses and branded domains: https://support.dotdigital.com/hc/en-gb/articles/115000247204-All-about-branded-domains-or-sending-with-a-custom-from-address-CFA- - Training/guidance: Our Customer Success Managers are happy to guide customers on using our product(s) - it’s something they do all the time. If you’re looking for a deep-dive session into a specific feature/function, that’ll sometimes need a dedicated training session delivered by our Training Team - Unexpected email send: It’s not appropriate for us to respond specifically or directly on the circumstances leading to this incident. We don’t believe this was directly initiated by an action in our Technology or by our Team. Having said that, we’re going to assess whether we could introduce more in-app notifications/alerts to give our customers additional opportunities to avoid this outcome in the future. Overall, we’re really sorry and disappointed this happened, we know it wasn’t what you expected or intended. Regards Darren H Show more

Dot Digital is very easy to use across both email and SMS. The customer support is also excellent and has been a great help guiding us through the platform and set-up of automated campaigns.

Developer repliedHey Calibre Menswear 👋 Thanks for writing a review about us, much appreciated. Regards Darren H Show more

I could not be more impressed with the program, service, and most importantly RESULTS! Dot Digital was a strategic decision that we implemented due to clear areas of opportunity that we believed were being missed with our provider at the time. We set very specific targets for the Dot Digital platform and team. We've not already hit and exceded those goals (not a small feat), but continue to innovate and improve our marketing strategy both tactically and revenue-wise. This application has allowed us to use our customer data in a way that our customers want it to be used and the results of such speak from themselves. Highly recommend anyone planning on taking their customer interactions / direct marketing strategy to the next level, get in touch with your local Dot Digital team!

Developer repliedHey Skinny Tan, WOW! Thanks for sharing such a brilliant review and for recommending us. Regards Darren H Show more

We transitioned over to Dotdigital from another large player in the Email Marketing space and we couldn't be happier with the service we have received. They have helped streamline our EDM's and SMS and our deliverability/open rates are up by 15+%. Our CSM Eloise is constantly helping us streamline and automate our campaigns and always informing us of best practice. It's actually nice to have a proper account manager, something we didn't have before at our previous Email Marketing Partner. Plus We're actually paying less! Wish we switched years ago.

Developer repliedHey Survival, Woah that's excellent, +15% 📈 Such an awesome review. Thanks for sharing. Regards Darren H Show more

Not worth it. Heavy setup time with little actual support to setup the campaigns given the interface. We never got our foot off the ground to fully use this platform. In my opinion, Klaviyo is easier to self-manage and better at same or lesser cost. Ometria (£££), ExactTarget (Salesforce) are best, but pricier. My personal experience, with 10+ years of digital marketing experience.

Developer repliedHey Linda Farrow UK, Sorry to hear you've not been satisfied with your experience. I know you're already speaking with my colleagues in order to resolve this. Regards Darren H Show more

We have been using DotDigital for over a year now and couldn't be happier with the program and service. The user experience is amazing and the features are well advanced. We send out weekly emails to our database and also have numerous automations running throughout the year. I would highly recommend DD to anyone looking for an email marketing platform.

Developer repliedHey Charles + Lee, 👋 We appreciate you writing the review, thanks for posting it! Regards Darren Show more

Absolutely LOVE dotdigital and can't recommend it enough. We all know how tricky things can get with emails and setting up particular settings for them and our Customer Support Manager Emily, along with people in their live chat team including Adam and William have been super helpful and quick in resolving issues along the way of it all - thanks team!!

Developer repliedHey Baxter Blue, What an amazing review, thank you! So happy to hear you 💖 dotdigital and that Emily, Will and Adam have been super-helpful. Regards Darren H Show more

Dotdigital Marketing FAQ

Answered from this app's own listing and its full review record.

Best suited for stores running email marketing across multiple channels and ad platforms like Facebook, Google Ads, Instagram and TikTok.

The Shopify App Store lists this app as “Free to install. Additional charges may apply.”. It does not publish plain monthly prices we can compute against.

On our scorecard Dotdigital Marketing rates 37 out of 100 — limited evidence — read from 19 merchant reviews. The developer has published replies to 19 of 19 reviews. The score reflects what the review record shows, nothing more.

19 merchants have reviewed Dotdigital Marketing, averaging 4.4 out of 5. We hold the review history from 2020 to 2023, which is what the year-by-year chart on this page is built from.

Quick facts
At a glance
Merchant rating

4.4 / 5 · 19 reviews


New reviews, last 12 months

0


Developer replies

19 of 19 reviews


Typical reviewer had used it

12 months


Pricing

Free to install. Additional charges may apply.


On the App Store since

February 18, 2020


Review history held

2020 – 2023

Integrates with
Checkout
Shopify Flow
Facebook
Google Ads
Gorgias
Instagram
TikTok
Trustpilot

Categories
Email marketingSMS marketing
Will AI shoppers find this store?

Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.

Run a free readiness check
Alternatives
Instead of Dotdigital Marketing

Same categories, by review volume.

Shopify Flow
4.711,469 reviews

Pop Convert ‑ Pop Ups, Banners
4.98,565 reviews

SendWILL Popup Email Marketing
4.97,467 reviews

Shopify Messaging
4.74,051 reviews

Privy ‑ Email, SMS & Pop Ups
4.53,973 reviews

Omnisend Email Marketing & SMS
4.72,939 reviews
Related reading
Guides covering these apps

Klaviyo vs Mailchimp for AI commerce

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