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  1. xpay

  2. Shopify apps

  3. Email marketing

  4. Mailchimp Email SMS Marketing

Mailchimp Email SMS Marketing

by Intuit Mailchimp

4.8

(1,310 reviews)

80/100 · Well supportedFree plan available
Best suited for stores using 2048 Variants, QuickBooks Online and Smile.io, which it integrates with and willing to start free and move to $13/mo.

Drive sales with smarter SMS and email marketing automation built for ecommerce brands Boost your store's performance with Intuit Mailchimp's AI-powered marketing automation platform for B2C and B2B merchants. Automatically trigger welcome emails and win back shoppers with abandoned cart reminders, back-in-stock alerts, and email retargeting with product recommendations. Convert customers with unique discount codes across email campaigns, SMS notifications, and pop-up forms. Connect Shopify data into personalized segments in one platform trusted by millions of ecommerce brands. Boost your store's performance with Intuit Mailchimp's AI-powered marketing automation platform for B2C and B2B merchants. Automatically trigger welcome emails and win back shoppers with abandoned cart reminders, back-in-stock alerts, and email retargeting with product recommendations. Convert customers with unique discount codes across email campaigns, SMS notifications, and pop-up forms. Connect Shopify data into personalized segments in one platform trusted by millions of ecommerce brands. more Automate welcome, abandoned cart, and back-in-stock emails to boost conversions Sync your Shopify store’s segments to personalize email and SMS campaigns Drive sales with automated single-use codes, SMS discounts, and pop-up forms Turn Shopify customer events into personalized segments for smarter targeting Track attributed revenue in Shopify to measure campaign performance and ROI

Copy from the Shopify App Store listing, unedited.
View on ShopifyCompare the plansSee the scorecard
Who it’s for
Email marketing
What it moves
Top line

conversion rate and average order value

What it costs
From $13/mo

free plan available · 4 tiers

How it’s supported
80/100

Well supported · from 1,302 reviews

What it does

Automate welcome, abandoned cart, and back-in-stock emails to boost conversions

Sync your Shopify store’s segments to personalize email and SMS campaigns

Drive sales with automated single-use codes, SMS discounts, and pop-up forms

Turn Shopify customer events into personalized segments for smarter targeting

Track attributed revenue in Shopify to measure campaign performance and ROI

Plan fit
What each step up actually buys you

This developer's plans are separated by features, not by how big your store is — so there is no volume that picks a tier for you. Here is what each one adds over the one below it.

Free
Free
You start with

Email

Marketing CRM

Creative Assistant

Sign Up Forms

Landing Pages

Social posting

Essentials
$13/month
Adds

Everything in Free, plus

Email Templates

Marketing Automation - Up to 4

24/7 Email/Chat Support

SMS is available as an add-on

Pricing based on number of contacts.

Standard
$20/month
Adds

Everything in Essentials, plus

Marketing Automation - Up to 200

Send Time Optimization

Behavioral Targeting

Premium
$350/month
Adds

Everything in Standard, plus

Advanced Segmentation

Multivariate Testing

Unlimited Seats & Role-Based Access

Phone Support

Unlimited contact

Listed as “Free plan available”. Plan contents change — confirm on the listing before you install.
Pricing
Free plan available
Free

Free

Free
Email
Marketing CRM
Creative Assistant
Sign Up Forms
Landing Pages
Social posting
Surveys
Reports
Essentials

$13/month

Lowest paid plan
Everything in Free, plus
Email Templates
Marketing Automation - Up to 4
24/7 Email/Chat Support
SMS is available as an add-on
Pricing based on number of contacts.
Standard

$20/month

Everything in Essentials, plus
Marketing Automation - Up to 200
Send Time Optimization
Behavioral Targeting
Pricing based on number of contacts.
Premium

$350/month

Everything in Standard, plus
Advanced Segmentation
Multivariate Testing
Unlimited Seats & Role-Based Access
Phone Support
Unlimited contact
Pricing based on number of contacts.
Plans as listed on the Shopify App Store. Always confirm current pricing before installing.

80

/ 100
Well supported
high confidence

Scored on 1,302 merchant reviews we hold for Mailchimp Email SMS Marketing, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.





Recent reviews rate above this app's own average
Reviews in the last 12 months average 4.88, 0.34 stars above the lifetime average of 4.54.
Computed from the 1,302 reviews we hold, with 12-month windows measured to 2026-08. This scores the public review record — it is not a review of the software itself, and a low score often means we hold little evidence rather than poor evidence.
Review history
2019–2026 · 1,302 reviews read
Reviews per year
2019107 reviews
202044 reviews
202139 reviews
20229 reviews
202321 reviews
202455 reviews
2025530 reviews
2026497 reviews
What merchants say

4.8

1,310 reviews
5★82%
4★6%
3★3%
2★2%
1★7%
Developer replies
10%
of reviews get an answer
Reviewed at 12m+
49%
had used it a year when they wrote
From 1,302 reviews read. Typical reviewer had used the app for 12 months. Most merchants review in their first month, so this reflects when people write — not how long they stay.
Recent merchant reviews

The newest 8 of 1,310. Open one to read it in full, with the developer's reply where there is one.

I had an excellent experience with the Mailchimp app support team through Shopify. David went above and beyond to help me troubleshoot a syncing error that had been causing issues. He was patient, knowledgeable, and took the time to walk me through the problem until we found a solution. His expertise and guidance made the entire process much less stressful. What really stood out was that David also took the time to ask for my feedback and whether there were any updates or improvements I'd like to see in the app. That showed me the team genuinely cares about listening to customers and continuously improving the user experience. When our chat was unexpectedly disconnected, Mary quickly stepped in and reconnected us so we could continue without missing a beat. I really appreciated the seamless support and teamwork. Thank you, David and Mary, for the outstanding customer service. It's reassuring to know there's such a dedicated team behind the Mailchimp app that truly values its customers and is committed to making the experience even better.

We have been using Mailchimp since starting the business and it has helped us greatly with marketing and newsletters. The Shopify integration was super easy to set up and when we did need help Cyrus on the support team got us sorted straight away. Highly recommend.

Great customer Support. Jean was very helpful in explaining how to solve a technical issue I'd been trying to solve myself for months. On the whole, mailchimp has been essential in bringing in revenue for my business

Excellent customer service! Lori was very helpful in setting up my Shopify and Mailchimp integration. She made the process easy to follow and was quick to follow up with any issues. We're still getting used to the app, so having great support really smooths the process and makes everything much easier to navigate.

hands on and helpful team - did an orientation that made it easy to get started with all the things i wanted to implement. and when i was confused about something, they have very helpful ~real humans~ to chat with you and troubleshoot. Marz stayed on the chat with me for an hour and a half and reconnected when i got booted out by my browser a couple times. and at the end sent a full transcript of our chat. love the level of service and accountability.

Intuitive and powerful, Mailchimp has effectively met our needs as a physical product startup. Our team is experienced in many areas, but online and email marketing is not one of them. Mailchimp has helped us achieve things ourselves we would have otherwise had to pay far more to consultants or firms to accomplish. Most importantly, our experience of their customer service has been fantastic. World class in our opinion. David was especially helpful when I was confirming everything was working properly when synching to our Shopify store.

Fantastic customer service. Paul helped me with an integration issue that had been plaguing us for the best part of four months. He walked me through the process and was able to successfully help me deactivate and reinstall the app in a way that reconnected the data we had been looking for.

The Mailchimp for Shopify team reached out promptly to resolve this issue, their response was great. There is indeed a setting within the app to not sync bot (non-subscribed) contacts to your list, which was exactly what I was looking for. My app may have been out of date and that's why it wasn't showing. Thank you Mailchimp for your speedy help, I was struggling with this for awhile. [original review] It's great until you have an issue with bots signing up to your email list. The integration has no way to filter out fraudulent/fake emails (whereas the standalone Mailchimp platform does). What happens is your contact list will get flooded with thousands of emails from fraudulent orders, that Mailchimp then charges you for because you're "over" your contact limit. It's pretty underhanded and almost like they benefit from not having better filtering settings within the app. You'd think an ESP of this level would have figured out a way to filter bot traffic. None of these contacts are actually "subscribed" to my list. I would even pay more for this feature, if only Mailchimp would integrate it. Please do something, Mailchimp!

Developer repliedHi there, our integration experts team have reached out to you directly to assist. There are definitely ways to prevent these contacts from being counted towards your subscription limits and we're willing to work with you to get this resolved. If any questions please don't hesitate to get in touch with our team via mc-integrationsupport@intuit.com. We're here to help! Show more

Mailchimp Email SMS Marketing FAQ

Answered from this app's own listing and its full review record.

Best suited for stores using 2048 Variants, QuickBooks Online and Smile.io, which it integrates with and willing to start free and move to $13/mo.

There is a free plan, paid plans start at $13/month, and run to $350/month across 4 published tiers. Prices are as listed on the Shopify App Store and can change — confirm before installing.

Mailchimp Email SMS Marketing's plans are separated by features rather than by store size — none of the tiers is capped on a volume you could state up front. Compare what each step adds over the one below it rather than trying to size yourself into a tier.

On our scorecard Mailchimp Email SMS Marketing rates 80 out of 100 — well supported — read from 1,302 merchant reviews. The developer has published replies to 124 of 1,302 reviews. The score reflects what the review record shows, nothing more.

1,310 merchants have reviewed Mailchimp Email SMS Marketing, averaging 4.8 out of 5. We hold the review history from 2019 to 2026, which is what the year-by-year chart on this page is built from.

Quick facts
At a glance
Merchant rating

4.8 / 5 · 1,310 reviews


Rating, last 12 months

4.88 from 703 reviews


New reviews, last 12 months

703 (was 346)


Developer replies

124 of 1,302 reviews


Typical reviewer had used it

12 months


Pricing

Free plan available


On the App Store since

November 28, 2018


Review history held

2019 – 2026

Integrates with
Checkout
Shopify Flow
Shopify Admin
2048 Variants
judge.me
QuickBooks Online
Smile.io
Yotpo

Categories
Email marketingSMS marketing
Will AI shoppers find this store?

Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.

Run a free readiness check
Alternatives
Instead of Mailchimp Email SMS Marketing

Same categories, by review volume.

Shopify Flow
4.711,469 reviews

Pop Convert ‑ Pop Ups, Banners
4.98,565 reviews

SendWILL Popup Email Marketing
4.97,467 reviews

Shopify Messaging
4.74,051 reviews

Privy ‑ Email, SMS & Pop Ups
4.53,973 reviews

Omnisend Email Marketing & SMS
4.72,939 reviews
Related reading
Where we compare it

Klaviyo vs Mailchimp for AI commerce


Shopify vs WooCommerce for AI shopping

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