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  1. xpay

  2. Shopify apps

  3. Email marketing

  4. MailerLite Email Automation

MailerLite Email Automation

by MailerLite

3.0

(26 reviews)

22/100 · Limited evidenceFree plan available. Free trial available.
Best suited for stores with 250 to 500 contacts building email marketing campaigns.

Probably not for you if you have fewer than 250 contacts.

MailerLite is an email marketing platform with an intuitive UI that offers advanced marketing tools. MailerLite gives e-commerce brands the tools to turn subscribers into customers. Its intuitive UI and powerful automation features make it easy to create, send, and optimize emails that drive sales. Connect MailerLite to Shopify and start growing your store with powerful email tools. MailerLite gives e-commerce brands the tools to turn subscribers into customers. Its intuitive UI and powerful automation features make it easy to create, send, and optimize emails that drive sales. Connect MailerLite to Shopify and start growing your store with powerful email tools. more Seamlessly connect with your Shopify store to sync customers and subscribers Showcase products in emails by pulling them directly from your Shopify store Recover lost sales with abandoned cart emails and personalized follow-ups Track revenue in real time to see exactly how emails impact sales Grow your list with custom pop-ups and high-converting landing pages

Copy from the Shopify App Store listing, unedited.
View on ShopifyFind my planSee the scorecard
Plan fit
Which plan would my store need?

Move this to your own volume. Nothing is sent anywhere — the answer is computed here, from the limits this developer publishes.

How many customers on your list?
150
Free≤ 250
Power≤ 500

Free

Free
150 of 250 contacts40% headroom

The free plan already covers this volume — you may not need to pay for this yet.

Next step up is Comfort at $12/mo — $12 more a month.

Computed from the limits printed on this developer's own plan descriptions. Prices change — confirm on the listing before you install.
Who it’s for
Email marketing
What it moves
Top line

conversion rate and average order value

What it costs
From $12/mo

free plan available · 3 tiers · priced by contacts

How it’s supported
22/100

Limited evidence · from 26 reviews

What it does

Seamlessly connect with your Shopify store to sync customers and subscribers

Showcase products in emails by pulling them directly from your Shopify store

Recover lost sales with abandoned cart emails and personalized follow-ups

Track revenue in real time to see exactly how emails impact sales

Grow your list with custom pop-ups and high-converting landing pages

Pricing
Free plan available. Free trial available.
Free

Free

Free
Free for up to 250 subscribers
2,500 monthly emails
2 user seats
Comfort

$12/month

Lowest paid plan
5,000 monthly emails
Unlimited monthly emails
3 users
24/7 Email support
Power

$25/month

For up to 500 subscribers
Unlimited monthly emails
Unlimited users
24/7 Live chat & email support
Plans as listed on the Shopify App Store. Always confirm current pricing before installing.

22

/ 100
Limited evidence
low confidence

Scored on 26 merchant reviews we hold for MailerLite Email Automation, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.





Computed from the 26 reviews we hold, with 12-month windows measured to 2026-08. This scores the public review record — it is not a review of the software itself, and a low score often means we hold little evidence rather than poor evidence.
Review history
2022–2025 · 26 reviews read
Reviews per year
20225 reviews
20238 reviews
20246 reviews
20257 reviews
What merchants say

3.0

26 reviews
5★27%
4★0%
3★12%
2★8%
1★54%
Developer replies
23%
of reviews get an answer
Reviewed at 12m+
9%
had used it a year when they wrote
From 26 reviews read. Typical reviewer had used the app for 1 months. Most merchants review in their first month, so this reflects when people write — not how long they stay.
Recent merchant reviews

The newest 8 of 26. Open one to read it in full, with the developer's reply where there is one.

The plugin connects correctly. I do like Mailerlite the program. But this plugin lacks basic features such as importing and synchronizing tags. Without tags It's pretty difficult to categories the customers

Developer repliedThanks for your feedback! We’re glad to hear that you like MailerLite overall, and we appreciate your thoughts on the plugin. We understand how important tags are for organizing your customers, and we’re constantly working to improve the integration. We’ll pass your feedback along to our team to make sure we’re addressing this soon. If you need help with anything else or have suggestions, feel free to reach out, we’re always here to help! Show more

Not easy to use. There are many glitches and server errors when trying to set up the pop-ups and automations. It's been over a week. Time to cut my losses and move on.

Developer repliedWe’re really sorry to hear this. That’s definitely not the experience we want for our users, and we’d love to understand what happened. If you’re open to it, please email us at feedback@mailerlite.com. We’d really appreciate the chance to learn more and see how we can help. Thank you for taking the time to share your experience. Show more

Trust the poor reviews! I decided to go ahead and give them a try, and when I decided to pay for my 10k+ subscriber list they had a 30% off for 3 months. I clicked the link to apply this discount and it didn't work. So I reached out to customer service. The first rep (Andrew) refused to honor it as it doesn't work with Shopify billing them. After about 10 emails back and forth I left a poor review in their system for his customer service and a manager got back to me. The manager (Daniel) offered me about 40% of one month as a credit and I mentioned how I don't understand the math. He then said you are correct! And lowered his offer to 30% of a month. And will not offer the 30% of 3 months. I will be taking my business elsewhere as I recommend you do as well.

I would give the app a higher rating if it worked, which it does not. It appears to create a sub-account within my existing and paid mailerlite account and although Mailerlite instructions indicate to enter the API address during the integration process, that option does not appear. I do not know if they released this without testing and verification, that's what it appears like to me and I have decades of software development, testing, and launch experience. If I ever do get this to work properly I'll update my review.

Rating: I recently had the pleasure of working with Joseph from MailerLite, and I must say, the experience was nothing short of outstanding. Over the past week, Joseph has been my go-to person for all things related to setting up and optimizing my email automations. His level of expertise and commitment to customer satisfaction have truly made a significant impact on my experience with MailerLite. Joseph's responsiveness and willingness to go above and beyond in addressing my queries have been commendable. He not only answered all of my questions but took the time to provide clear and thorough explanations, ensuring that I had a solid understanding of the platform's features. This personalized support has been invaluable in streamlining and enhancing the efficiency of my email campaigns. In particular, Joseph played a pivotal role in helping me navigate and master the intricacies of segments, groups, rules, and triggers. What could have been a daunting and complex process became remarkably clear and manageable with Joseph's guidance. His patience and ability to simplify complex concepts have made me feel more confident and in control of my email marketing strategies. Thanks to Joseph's dedication and expertise, my automations are now running seamlessly, contributing to a more efficient and effective workflow. It's rare to come across a support team member who is not only knowledgeable but also genuinely invested in the success of the user. Joseph's exceptional service has undoubtedly elevated my experience with MailerLite. In recognition of his outstanding contributions, I believe Joseph deserves more than just praise – he deserves a raise. His professionalism, expertise, and commitment to customer satisfaction make him a true asset to the MailerLite team. Kudos to Joseph and the MailerLite team for providing top-notch support and making my journey with the platform an exceptional one. I wholeheartedly recommend MailerLite to anyone looking for a user-friendly email marketing solution with exceptional customer support.

Christos was really helpful. Speedy communication and he helped me figure out how to authenticate my domain. Thank you.

Great value, excellent features for the price. Customer service is quick and helpful and any issues have been worked out quickly.

While the contact list is synchronized with the Shopify customer list, the only information that is passed through is the email address and the date the contact subscribed. That limits what you can do within MailerLite.

MailerLite Email Automation FAQ

Answered from this app's own listing and its full review record.

Best suited for stores with 250 to 500 contacts building email marketing campaigns. Probably not for you if you have fewer than 250 contacts.

There is a free plan, paid plans start at $12/month, and run to $25/month across 3 published tiers. Prices are as listed on the Shopify App Store and can change — confirm before installing.

MailerLite Email Automation's tiers are gated on contacts, so the right plan depends on your own volume. The plan-fit tool on this page resolves the cheapest tier whose published limits cover the number you enter, and shows how much headroom is left before the next step up.

On our scorecard MailerLite Email Automation rates 22 out of 100 — limited evidence — read from 26 merchant reviews. The developer has published replies to 6 of 26 reviews. The score reflects what the review record shows, nothing more.

26 merchants have reviewed MailerLite Email Automation, averaging 3.0 out of 5. We hold the review history from 2022 to 2025, which is what the year-by-year chart on this page is built from.

Quick facts
At a glance
Merchant rating

3.0 / 5 · 26 reviews


New reviews, last 12 months

1 (was 8)


Developer replies

6 of 26 reviews


Typical reviewer had used it

1 months


Pricing

Free plan available. Free trial available.


On the App Store since

June 3, 2022


Review history held

2022 – 2025

Categories
Email marketing
Will AI shoppers find this store?

Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.

Run a free readiness check
Alternatives
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Shopify Flow
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Shopify Messaging
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Omnisend Email Marketing & SMS
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Related reading
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Klaviyo vs Mailchimp for AI commerce

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