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  4. Marsello: Loyalty, Email, SMS

Marsello: Loyalty, Email, SMS

by Marsello

4.3

(151 reviews)

27/100 · Limited evidenceFrom $60/month. Free trial available.
Best suited for stores using Cin7, Clover and Heartland Retail, which it integrates with and from $60/mo.

Grow your business through customer loyalty. Loyalty program, email and SMS campaigns, analytics. Marsello helps you grow your customer database and drive repeat sales with a loyalty program and marketing add-ons that work seamlessly with your Shopify eCommerce and POS systems. Launch a fully branded loyalty program with customizable points-earning options, rewards, and VIP tiers, then put your loyalty data to work with behavior-driven email marketing, SMS campaigns, and more. Marsello helps you grow your customer database and drive repeat sales with a loyalty program and marketing add-ons that work seamlessly with your Shopify eCommerce and POS systems. Launch a fully branded loyalty program with customizable points-earning options, rewards, and VIP tiers, then put your loyalty data to work with behavior-driven email marketing, SMS campaigns, and more. more Loyalty Program: Increase repeat business with points, rewards, and VIP tiers Customer Portal: Make it easy for brands to sign up and engage with your program Marketing: Put your loyalty data to work with integrated email and SMS campaigns Reporting: Get real-time data about your loyalty and marketing performance. Works with eCommerce & POS: A consistent loyalty experience across your channels

Copy from the Shopify App Store listing, unedited.
View on ShopifyCompare the plansSee the scorecard
Who it’s for
Email marketing
What it moves
Top line

conversion rate and average order value

What it costs
From $60/mo

2 tiers

How it’s supported
27/100

Limited evidence · from 151 reviews

What it does

Loyalty Program: Increase repeat business with points, rewards, and VIP tiers

Customer Portal: Make it easy for brands to sign up and engage with your program

Marketing: Put your loyalty data to work with integrated email and SMS campaigns

Reporting: Get real-time data about your loyalty and marketing performance.

Works with eCommerce & POS: A consistent loyalty experience across your channels

Plan fit
What each step up actually buys you

This developer's plans are separated by features, not by how big your store is — so there is no volume that picks a tier for you. Here is what each one adds over the one below it.

Loyalty Launch
$60/month
You start with

Points-based loyalty program

Customer referrals (Basic)

Branded customer portal

Apple & Google Wallet

Loyalty automations (Basic)

RFM segmentation

Loyalty Accelerate
$120/month
Adds

Everything in Launch +

VIP tiers

Custom earn options

Advanced reward conditions

Points promotions

Product & collection sync

Listed as “From $60/month. Free trial available.”. Plan contents change — confirm on the listing before you install.
Pricing
From $60/month. Free trial available.
Loyalty Launch

$60/month

Lowest paid plan
Points-based loyalty program
Customer referrals (Basic)
Branded customer portal
Apple & Google Wallet
Loyalty automations (Basic)
RFM segmentation
Customer feedback surveys
Analytics & reporting
Loyalty Accelerate

$120/month

Everything in Launch +
VIP tiers
Custom earn options
Advanced reward conditions
Points promotions
Product & collection sync
Loyalty program-enhancing integrations
API access
Plans as listed on the Shopify App Store. Always confirm current pricing before installing.

27

/ 100
Limited evidence
medium confidence

Scored on 151 merchant reviews we hold for Marsello: Loyalty, Email, SMS, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.





Computed from the 151 reviews we hold, with 12-month windows measured to 2026-08. This scores the public review record — it is not a review of the software itself, and a low score often means we hold little evidence rather than poor evidence.
Review history
2017–2025 · 151 reviews read
Reviews per year
201720 reviews
201842 reviews
201915 reviews
202012 reviews
202112 reviews
202222 reviews
202312 reviews
202411 reviews
20255 reviews
What merchants say

4.3

151 reviews
5★78%
4★7%
3★3%
2★1%
1★11%
Developer replies
28%
of reviews get an answer
Reviewed at 12m+
42%
had used it a year when they wrote
From 151 reviews read. Typical reviewer had used the app for 8 months. Most merchants review in their first month, so this reflects when people write — not how long they stay.
Recent merchant reviews

The newest 8 of 151. Open one to read it in full, with the developer's reply where there is one.

Disappointing Experience — Overpriced, No Refund, Poor Support We had a very bad experience with Marsello. They charged our business $300 CAD even though we never got to use the app. When we reached out within 30 days, explaining that we found their service too expensive for their poor features and wanted a refund, they outright refused. Their customer support was unhelpful and dismissive. Despite the fact that we hadn't benefited from the platform, they kept the full payment — which feels like they simply took our money without delivering value. For a loyalty program, their pricing is overrated and the service (poor features) does not match the cost. I strongly do not recommend Marsello to any business. Poor policies, bad customer experience, and no flexibility. Be careful before signing up — they do not stand behind their product.

Priced out of the app. I was a loyal user of this app, but they increased their rates while decreasing the benefits. As a struggling business, I could not afford the rate increase and lost all access to my customer data, including their loyalty points.

Customer service is absolutely terrible. The experience has been disheartening and only foreshadows what is to come if we stay with them. We just signed up with Marsello and as soon as we became a paying customer, we couldn't get a hold of anyone. BEFORE signing up, I met with several staff members and they all seemed quite eager to help. Support does reply to our emails but the response time is usually about 6 or more hours. Even then, you reply and they don't get back to you for another few hours with a very generic response. How do you expect a business owner to sit tight while being kept in the dark? Customers have already signed up and waiting to use our loyalty program, only to be told it isn't working. This has a negative impact and only serves to discredit our business in the eyes of our customers. 'Ghosting us' speaks to their lack of professionalism as a whole. Their point system is buggy and it is evident. They haven't ironed out all the kinks. EDIT: The issue was escalated and the technical team took over. This are up and running now. EDIT: Now we are experiencing the same issue again and we are being ignored.

Marsello has really improved and took into considerations our product requests. Martin does an excellent job communicating which is rare from other loyalty programs. The shopify integrations have improved. I highly recommend Marsello. We have tried every loyalty program on shopifys app store and they fit our needs best considering we lean heavier on in-store retail vs e-comm.

Developer repliedThank you so much for the kind feedback! We’re glad you’re enjoying the app’s omnichannel capabilities too - feedback like this is a real kick for us. Martin & The Marsello Team Show more

Caution: Unreliable Service and Unresponsive Support We had a very disappointing experience with this company. After dedicating three months to testing their platform, we encountered numerous bugs and technical issues. Despite this, we were charged in full during that entire period. In the first month, we were billed for an API and an additional site, despite not having any additional sites. We raised this issue multiple times but received little to no support. Our main point of contact, Jason McLean, was dismissive of our concerns, repeatedly stating that their company is exceptional and without faults. Unfortunately, their loyalty program was completely unusable due to persistent bugs, and their customer service was slow to respond. When we requested a refund for the services we couldn’t use, we were told that they do not offer refunds, citing their terms and conditions. There is alot more to say about it, but we will leave it here. We strongly advise caution if considering this company.

Marsello while having some great features for our loyalty offering isn't without it's hiccups. It has taken over a week to sort out issues changing from Lightspeed/woocommerce/marsello to Lightspeed/shopify/marsello and while the front support are helpful it can be hours for a response and in our case with things going to the technical team, days for a answer. Still weighing up wether the cost per system (if you have a physical store and an online store you get charged for each system) is worth the cost..

Easy to Use and Boosted Our Revenue! Marsello is fantastic! It's super easy to use, even for beginners. Setting up email campaigns and loyalty programs is a breeze. We've seen a significant boost in our revenue since we started using it. Highly recommend!

I was an early adopter of this app on the free plan. They decided to do away with that plan and are asking a min of $1,500 a year to unlock my data (that's a pretty big jump from free!) It's unfortunate that an app that's supposed to help me build loyalty with my customers would treat their loyal users with such disrespect! I am scared to trust them again even if I did start paying. I don't know how to get my data out so I can keep my promises to my customers.

Marsello: Loyalty, Email, SMS FAQ

Answered from this app's own listing and its full review record.

Best suited for stores using Cin7, Clover and Heartland Retail, which it integrates with and from $60/mo.

Paid plans start at $60/month, and run to $120/month across 2 published tiers. Prices are as listed on the Shopify App Store and can change — confirm before installing.

Marsello: Loyalty, Email, SMS's plans are separated by features rather than by store size — none of the tiers is capped on a volume you could state up front. Compare what each step adds over the one below it rather than trying to size yourself into a tier.

On our scorecard Marsello: Loyalty, Email, SMS rates 27 out of 100 — limited evidence — read from 151 merchant reviews. The developer has published replies to 42 of 151 reviews. The score reflects what the review record shows, nothing more.

151 merchants have reviewed Marsello: Loyalty, Email, SMS, averaging 4.3 out of 5. We hold the review history from 2017 to 2025, which is what the year-by-year chart on this page is built from.

Quick facts
At a glance
Merchant rating

4.3 / 5 · 151 reviews


New reviews, last 12 months

1 (was 7)


Developer replies

42 of 151 reviews


Typical reviewer had used it

8 months


Pricing

From $60/month. Free trial available.


On the App Store since

May 29, 2017


Review history held

2017 – 2025

Integrates with
Checkout
Shopify POS
Shopify Flow
Cin7
Clover
Heartland Retail
Klaviyo
Lightspeed
Meta

Categories
Email marketingLoyalty and rewards
Will AI shoppers find this store?

Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.

Run a free readiness check
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