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  1. xpay

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  5. Email marketing

  7. Sendlane: Unified Email & SMS

Sendlane: Unified Email & SMS

by Sendlane

4.5

(12 reviews)

27/100 · Limited evidenceFree plan available. Free trial available.
Best suited for stores using Facebook Audiences, Loop and Rivo, which it integrates with and willing to start free and move to $600/mo.

Sendlane is the unified email, SMS, & forms platform for eCommerce marketing and automation. Sendlane’s unified email, SMS, & forms solution empowers eCommerce brands to consolidate their tech stack and leverage deep-data customer insights to generate more revenue, increase retention, and deliver exceptional customer experiences on autopilot. Sendlane’s unified email, SMS, & forms solution empowers eCommerce brands to consolidate their tech stack and leverage deep-data customer insights to generate more revenue, increase retention, and deliver exceptional customer experiences on autopilot. more Unify your email, SMS, & forms to create a more holistic view of your CX Get fast, world-class, 24/7/365 customer support whenever you need it Manage all your data and communications for all your stores in one place Turn heads with professionally designed, pre-built email templates Leverage deliverability expertise to ensure your messages always hit the inbox

Copy from the Shopify App Store listing, unedited.
View on ShopifyCompare the plansSee the scorecard
Who it’s for
Email marketing
What it moves
Top line

conversion rate and average order value

What it costs
From $600/mo

free plan available · 4 tiers

How it’s supported
27/100

Limited evidence · from 12 reviews

What it does

Unify your email, SMS, & forms to create a more holistic view of your CX

Get fast, world-class, 24/7/365 customer support whenever you need it

Manage all your data and communications for all your stores in one place

Turn heads with professionally designed, pre-built email templates

Leverage deliverability expertise to ensure your messages always hit the inbox

Plan fit
What each step up actually buys you

This developer's plans are separated by features, not by how big your store is — so there is no volume that picks a tier for you. Here is what each one adds over the one below it.

Free Trial
Free
You start with

60 Day free trial

100 Email limit

24/7/365 Support

Unlimited Contacts

Professional
$600/month
Adds

Starts at 500,000 Email Sends

Assisted onboarding support

Enterprise
$1,550/month
Adds

Starts at 1,500,000 Email Sends

Dedicated CS

Personal Slack Channel

Full Migration

Enterprise Plus
$48,540/year
Adds

Starts at 7,000,000 Email Sends

Listed as “Free plan available. Free trial available.”. Plan contents change — confirm on the listing before you install.
Pricing
Free plan available. Free trial available.
Free Trial

Free

Free
60 Day free trial
100 Email limit
24/7/365 Support
Unlimited Contacts
Professional

$600/month

Lowest paid plan
Starts at 500,000 Email Sends
Unlimited Contacts
24/7/365 Support
Assisted onboarding support
Enterprise

$1,550/month

Starts at 1,500,000 Email Sends
Unlimited Contacts
Dedicated CS
Personal Slack Channel
Full Migration
24/7/365 Support
Enterprise Plus

$48,540/year

Starts at 7,000,000 Email Sends
Unlimited Contacts
Dedicated CS
Personal Slack Channel
Full Migration
24/7/365 Support
Plans as listed on the Shopify App Store. Always confirm current pricing before installing.

27

/ 100
Limited evidence
low confidence

Scored on 12 merchant reviews we hold for Sendlane: Unified Email & SMS, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.

Computed from the 12 reviews we hold, with 12-month windows measured to 2026-08. This scores the public review record — it is not a review of the software itself, and a low score often means we hold little evidence rather than poor evidence.
Review history
2023–2025 · 12 reviews read
Reviews per year
20232 reviews
20246 reviews
20254 reviews
What merchants say

4.5

12 reviews
5★75%
4★8%
3★0%
2★0%
1★17%
Developer replies
25%
of reviews get an answer
Reviewed at 12m+
33%
had used it a year when they wrote
From 12 reviews read. Typical reviewer had used the app for 3.5 months. Most merchants review in their first month, so this reflects when people write — not how long they stay.
Recent merchant reviews

The newest 8 of 12. Open one to read it in full, with the developer's reply where there is one.

We've been using Sendlane for almost a year now and we love it! There were some bumps along the way during onboarding but overall we really enjoy the platform. The Sendlane team is also great to work with and really listen to our feedback. Support is always super helpful when we reach out and I love that we have a dedicated account manager that helps us when sending out campaigns and is just here to support us. Definitely recommend for teams who are small and really want that dedicated support.

Sendlane has made a huge difference for Fresh Chile. We needed a platform that could handle both email and SMS seamlessly, and Sendlane delivered. The automation and segmentation tools let us send the right message to the right people at the right time, and we’ve seen a real impact on customer engagement and sales. Their support team is fast, helpful, and knows their stuff. If you’re looking for a marketing platform that actually helps you grow, this is it.

App doesn't track metrics correctly. The beacon fails regularly and customer service is no help. The reporting dashboard is basically worthless as its not reporting metrics correctly on the sends. I can see on my pixel orders from Sendlane email referrers, but dashboard in Sendlane says $0 in revenue.

Sendlane has been great to work with. We switched over from Klaviyo and not only is Sendlane half the price the customer service is also 10 times better. They are still a relatively new e-mail marketing service so there are some hiccups here and there but the team is fast to fix them. They take your feedback seriously and work with you to fix issues. I would highly recommend you give them a try.

Developer repliedThank you so much for taking the time to share your experience! We're really excited to hear that the switch from Klaviyo to Sendlane has been a positive one for you, especially with pricing and customer service. It’s awesome to know that our team’s quick responses and hands-on approach have made a real difference—that’s exactly what we aim for. Your feedback is so valuable to us, and we’re grateful for the chance to continue improving. If you ever need anything or run into any issues, don’t hesitate to reach out. We're here for you! Show more

This is everything I wish our previous providers were! The ease of integration with Shopify and other third party apps is unmatched! We are able to instantly leverage all customer data and create high converting campaigns. Having so many ecommerce centric features has been the biggest gamechanger for our email channel

Developer repliedWe really appreciate you for sharing this! It really means a lot to hear that our team has been able to give you what you were looking for in a provider. We're especially glad that the Shopify integration and third-party app support have been so helpful for you. It’s something we’ve put a lot of effort into making as seamless as possible. Hearing that our eCommerce features have been a gamechanger for your email strategy is exactly the kind of feedback that keeps us motivated. We’re here to support you as you continue to grow, so feel free to reach out if you ever need anything! Show more

Great customer support from Sendlane team. Always quick with responses and help. Thank you Sendlane and Magno, you are the best. -Erik, moonlight

We’ve been loyal Sendlane users for years now. Magno Alarcon is an absolute rockstar! He paid incredible attention to detail and spent hours helping me work through a tricky issue I was struggling with. His dedication and support make him a true asset to the Sendlane team!

Definitely an APP we recommend 100% Excellent platform, they help you with all the migration and integration, have a 24/7 support and great analytic data. It's a pleasure working with them!!

Sendlane: Unified Email & SMS FAQ

Answered from this app's own listing and its full review record.

Best suited for stores using Facebook Audiences, Loop and Rivo, which it integrates with and willing to start free and move to $600/mo.

There is a free plan, paid plans start at $600/month, and run to $4,045/month across 4 published tiers. Prices are as listed on the Shopify App Store and can change — confirm before installing.

Sendlane: Unified Email & SMS's plans are separated by features rather than by store size — none of the tiers is capped on a volume you could state up front. Compare what each step adds over the one below it rather than trying to size yourself into a tier.

On our scorecard Sendlane: Unified Email & SMS rates 27 out of 100 — limited evidence — read from 12 merchant reviews. The developer has published replies to 3 of 12 reviews. The score reflects what the review record shows, nothing more.

12 merchants have reviewed Sendlane: Unified Email & SMS, averaging 4.5 out of 5. We hold the review history from 2023 to 2025, which is what the year-by-year chart on this page is built from.

Quick facts
At a glance
Merchant rating

4.5 / 5 · 12 reviews

New reviews, last 12 months

1 (was 5)

Developer replies

3 of 12 reviews

Typical reviewer had used it

3.5 months

Pricing

Free plan available. Free trial available.

On the App Store since

July 16, 2021

Review history held

2023 – 2025

Integrates with
Facebook Audiences
Loop
Rivo
Smile.io
Social Snowball
Zapier
Categories
Email marketingSMS marketing
Will AI shoppers find this store?

Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.

Run a free readiness check
Alternatives
Instead of Sendlane: Unified Email & SMS

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Shopify Flow
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4.53,973 reviews
Omnisend Email Marketing & SMS
4.72,939 reviews
Related reading
Guides covering these apps

Klaviyo vs Mailchimp for AI commerce

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