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  1. xpay

  2. Shopify apps

  3. Marketplaces

  4. X

X

by X

3.4

(71 reviews)

55/100 · Mixed signalsFree
Best suited for merchants looking to sell on external marketplaces and expand beyond their own storefront.

Grow Your Business with X Ads Getting started is easy—install the Shopify app and launch ads in minutes to promote your Shopify store on X. Connect with over half a billion highly engaged users who come to X daily to discuss products and brands—tap into real-time conversations and reach the right audience to drive results for your business today. Getting started is easy—install the Shopify app and launch ads in minutes to promote your Shopify store on X. Connect with over half a billion highly engaged users who come to X daily to discuss products and brands—tap into real-time conversations and reach the right audience to drive results for your business today. more Create and manage ad campaigns effortlessly with X Ads. Track performance with a 1-click X Pixel installation. Boost your ROI with AI-powered targeting and smart optimization tools.

Copy from the Shopify App Store listing, unedited.
View on ShopifySee the scorecard
Who it’s for
Marketplaces
What it moves
Top line

reach beyond the storefront

What it costs
Free
How it’s supported
55/100

Mixed signals · from 71 reviews

What it does

Create and manage ad campaigns effortlessly with X Ads.

Track performance with a 1-click X Pixel installation.

Boost your ROI with AI-powered targeting and smart optimization tools.

Plan fit
There is no plan to choose

The listing shows this as free, with no paid tiers published — so there is no volume question to answer and nothing to size yourself against. Check the listing for in-app charges before you rely on that.

55

/ 100
Mixed signals
medium confidence

Scored on 71 merchant reviews we hold for X, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.





Recent reviews rate above this app's own average
Reviews in the last 12 months average 3.47, 0.39 stars above the lifetime average of 3.08.
Computed from the 71 reviews we hold, with 12-month windows measured to 2026-08. This scores the public review record — it is not a review of the software itself, and a low score often means we hold little evidence rather than poor evidence.
Review history
2022–2026 · 71 reviews read
Reviews per year
202220 reviews
202315 reviews
202411 reviews
202510 reviews
202615 reviews
What merchants say

3.4

71 reviews
5★42%
4★7%
3★6%
2★7%
1★38%
Developer replies
58%
of reviews get an answer
Reviewed at 12m+
18%
had used it a year when they wrote
From 71 reviews read. Typical reviewer had used the app for 2 months. Most merchants review in their first month, so this reflects when people write — not how long they stay.
Recent merchant reviews

The newest 8 of 71. Open one to read it in full, with the developer's reply where there is one.

Super easy to use/install and sync products. Looking forward to leveraging it in our ads for increased sales!

Had issues with the install and reading conflicting information online, but the X team got in touch, worked through my issues quickly, and then got on a call with me (that fit my schedule) to make sure I was 100% solid on X ads. Could not have asked for a better experience or resolution.

Mira was very professional, helpful and persistent on solving our issues. She was able to jump on a call immediately and help.

We've had a great experience with the app. It's easy to use, and whenever we've needed help, the support team has been excellent: quick, knowledgeable, and always willing to help. Looking forward to future updates!

I was able to get the app loaded on Shopify and now all my products are synced. Looking forward to leveraging it for ads.

page always broke down. Cant change or add anything

Great Service. we love the value this platform brings for our company.

Whats wrong with the app

X FAQ

Answered from this app's own listing and its full review record.

Best suited for merchants looking to sell on external marketplaces and expand beyond their own storefront.

The Shopify App Store lists this app as “Free”. It does not publish plain monthly prices we can compute against.

On our scorecard X rates 55 out of 100 — mixed signals — read from 71 merchant reviews. The developer has published replies to 41 of 71 reviews. The score reflects what the review record shows, nothing more.

71 merchants have reviewed X, averaging 3.4 out of 5. We hold the review history from 2022 to 2026, which is what the year-by-year chart on this page is built from.

Quick facts
At a glance
Merchant rating

3.4 / 5 · 71 reviews


Rating, last 12 months

3.47 from 17 reviews


New reviews, last 12 months

17 (was 14)


Developer replies

41 of 71 reviews


Typical reviewer had used it

2 months


Pricing

Free


On the App Store since

May 4, 2022


Review history held

2022 – 2026

Integrates with
Checkout
Shopify Admin

Categories
Marketplaces
Will AI shoppers find this store?

Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.

Run a free readiness check
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Shopify Marketplace Connect
4.31,928 reviews
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The agent-readiness stack for the AI shopping era — helping merchants, publishers and SaaS companies get discovered, cited and transacted with by ChatGPT, Perplexity, Claude, Gemini and the custom shopping agents underneath them.

CompanyAgentically Inc. (d/b/a xpay✦)1875 Mission St, Ste 103San Francisco, CA 94103, United Stateslegal@xpay.sh · privacy@xpay.sh
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