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  7. Shogun ‑ AB Testing

Shogun ‑ AB Testing

by Shogun Labs, Inc.

4.2

(38 reviews)

65/100 · SolidBuilt for ShopifyFrom $39/month. Free trial available.
Best suited for stores running conversion optimization experiments and willing to invest in testing infrastructure.

Maximize Profits with Smarter A/B Testing: Themes, Templates, Pages, Prices, Shipping and More. Take conversion rate optimization to the next level with an AB testing app built specifically for Shopify. Create test variants for: Pages, sections, elements, PDPs, product prices, checkout and shipping within your theme using Shopify’s native editor. Optimize new template designs by testing changes across all associated pages, expanding the test surface area for faster insights and greater revenue potential. Segment tests based on audiences like location, referring URL and more. Take conversion rate optimization to the next level with an AB testing app built specifically for Shopify. Create test variants for: Pages, sections, elements, PDPs, product prices, checkout and shipping within your theme using Shopify’s native editor. Optimize new template designs by testing changes across all associated pages, expanding the test surface area for faster insights and greater revenue potential. Segment tests based on audiences like location, referring URL and more. more Page, Template & Theme Testing – Test any experience across your store Price Tests - Test different product prices across your store to optimize profit Checkout & Shipping Testing – Optimize conversion at the final step Audience Segmentation – Target tests by behavior, location & source Goals & Analytics – Track results across conversion, revenue, and engagement

Copy from the Shopify App Store listing, unedited.
View on ShopifyCompare the plansSee the scorecard
Who it’s for
Site optimization - Other
What it moves
Top line

conversion rate

What it costs
From $39/mo

3 tiers

How it’s supported
65/100

Solid · from 38 reviews

What it does

Page, Template & Theme Testing – Test any experience across your store

Price Tests - Test different product prices across your store to optimize profit

Checkout & Shipping Testing – Optimize conversion at the final step

Audience Segmentation – Target tests by behavior, location & source

Goals & Analytics – Track results across conversion, revenue, and engagement

Plan fit
What each step up actually buys you

This developer's plans are separated by features, not by how big your store is — so there is no volume that picks a tier for you. Here is what each one adds over the one below it.

Pro
$39/month
You start with

3 Active Tests

Template testing

Theme testing

Page testing

Split URL testing

Advanced
$119/month
Adds

Everything in Pro plus:

5 Active Tests

Test product images and titles

Advanced analytics

Advanced goals

Audiences

Unlimited
$499/month
Adds

Everything in Advanced plus:

Multi-variant testing

Export data

Price testing

Slack channel

Test Checkout Blocks (Shopify Plus)

Listed as “From $39/month. Free trial available.”. Plan contents change — confirm on the listing before you install.
Pricing
From $39/month. Free trial available.
Pro

$39/month

Lowest paid plan
3 Active Tests
Template testing
Theme testing
Page testing
Split URL testing
Advanced

$119/month

Everything in Pro plus:
5 Active Tests
Test product images and titles
Advanced analytics
Advanced goals
Audiences
Add notes to tests
Unlimited

$499/month

Everything in Advanced plus:
Multi-variant testing
Export data
Price testing
Slack channel
Test Checkout Blocks (Shopify Plus)
Plans as listed on the Shopify App Store. Always confirm current pricing before installing.

65

/ 100
Solid
low confidence

Scored on 38 merchant reviews we hold for Shogun ‑ AB Testing, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.

Recent reviews rate below this app's own average
Reviews in the last 12 months average 4.18, 0.22 stars below the lifetime average of 4.39. Worth reading the newest reviews before installing.
Computed from the 38 reviews we hold, with 12-month windows measured to 2026-08. This scores the public review record — it is not a review of the software itself, and a low score often means we hold little evidence rather than poor evidence.
Review history
2025–2026 · 38 reviews read
Reviews per year
202517 reviews
202621 reviews
What merchants say

4.2

38 reviews
5★79%
4★8%
3★0%
2★0%
1★13%
Developer replies
95%
of reviews get an answer
Reviewed at 12m+
3%
had used it a year when they wrote
From 38 reviews read. Typical reviewer had used the app for 28 days. Most merchants review in their first month, so this reflects when people write — not how long they stay.
Recent merchant reviews

The newest 8 of 38. Open one to read it in full, with the developer's reply where there is one.

WORST APP EVER - MY PRODUCT PHOTOS LAGGED AND DID NOT WORK / THE PRICE EVEN AFTER UN INSTALLING KEPT CHANGING . Subject: Re: Toothy - pricing test issue Hi Sweetan, Thanks for looking into this. Before reinstalling or sharing collaborator access, I want to share what I've found on my end, because I think it points to the actual cause. After uninstalling Shogun, I found that Shogun had written code directly into my theme files rather than only using app embeds/blocks. Specifically: 1. A snippet called `snippets/product-media-gallery.liquid` had Shogun-authored Liquid code reading from metafields under the `app--214825828353` namespace (`product-pricing`, `product-variant-pricing`, `test-media-1` through `test-media-4`). This code used `{% paginate %}` on values that aren't valid paginateable objects, which caused a "Liquid error: Array is not paginateable" on my live product pages. 2. Separately, I found a file called `snippets/shogun-optimizer.liquid`, labeled in its own comments as "Auto-generated by Shogun-AB." This file contains embedded, minified JavaScript that appears to run content-type detection across templates and includes a `cartCreate` GraphQL mutation. This file was still present and apparently still active on my storefront after I had already uninstalled the app. 3. The pricing metafields under `app--214825828353` also still exist on my products, since metafields persist independently of whether the app is installed. This is very likely why the price kept changing even after uninstall — the leftover Liquid/JS was still reading that stored data. Given this, before I reinstall anything or share collaborator access, I'd like to understand: - Does reinstalling the app actually remove or replace `shogun-optimizer.liquid` and the leftover metafields, or does it just resume using them? - Is there a clean uninstall process that removes all injected snippets and metafields, rather than leaving them orphaned in the theme? - Can you confirm whether the `cartCreate` mutation in that script ever affects the price actually charged at checkout, separate from what's displayed on the page? I want to be sure no customers were charged incorrectly during the test. I'd rather resolve this by removing the leftover code and metafields directly, since I already have a good picture of what was left behind. If there's a specific reason full collaborator access is necessary beyond what I've described above, let me know and I'm happy to discuss it further. Thanks,

Developer replied---UPDATE - July 13, 2026--- Hey there, Hamad. I just wanted to check if you received the last update and if that has helped. I am also reaching out via the email thread, and we'd appreciate it if you could reply back to us. Thanks for your patience and understanding. Sweetan | Client Services Shogun ----------------------------------------------- ---UPDATE - July 8, 2026--- Hi Hamad, Thank you again for taking the time to investigate this so thoroughly. We shared your findings with our engineering team, and I wanted to address each of the points you raised. Regarding `snippets/shogun-optimizer.liquid`, you're correct that this file can remain in the theme after the app is uninstalled. Once the app is uninstalled, Shopify immediately invalidates our API tokens, which means we're no longer able to modify the theme or remove files as part of a cleanup process. That said, the optimizer includes a safeguard where, if it hasn't received a refreshed configuration for approximately 24 hours, it automatically stands down. This is intended to prevent visitors from continuing to receive experiments after the app has been uninstalled. With respect to `snippets/product-media-gallery.liquid`, this is an existing theme snippet that's responsible for rendering your product image gallery. During an AI Theme Modification, this is one of the files that is commonly updated so that Shogun can swap in the appropriate media for products participating in a test. The behavior you described- reading the media metafields and displaying the corresponding images for the active variation is expected. You also asked whether a syntax error could have been introduced. While our AI-generated modifications go through validation, no automated process is perfect, and it's possible for an issue to slip through in certain scenarios. This is why we recommend reviewing the modified theme and verifying that key pages are functioning as expected before publishing it. We'd be happy to review your theme with you or help rerun the theme modification if necessary to check this better. Regarding the product metafields, our expectation is generally that Shopify manages app-owned data on uninstall. However, we've seen reports from other developers that, in some cases, app-owned metafields can remain after an app is removed due to Shopify platform behavior. To answer your remaining questions: * Reinstalling the app **does not** automatically restart or resume paused tests. It performs the necessary setup, but any previously paused optimization remains paused unless you explicitly start it again. * The `cartCreate` mutation does **not** modify the price charged at checkout. It simply passes the selected variant to the cart. It has no effect on the final checkout pricing. * The cart transform function is managed by Shopify and is automatically removed when the app is uninstalled, so it is no longer active after uninstall. It is possible you were seeing the cached version on your end. We really appreciate the effort you've put into documenting what you found. Collaborator access would still be valuable because it would allow our engineering team to inspect the current state of your theme and configuration directly, verify whether there are any lingering issues specific to your store, and determine whether there's anything we can improve on our side. If you're open to it, we'd be happy to continue the investigation together. Thanks again for your detailed report, and I look forward to hearing from you. Sweetan Shogun Support ------------------------------------------- Hi Hamad, we're sorry to hear about your experience. I see you reinstalled our app on July 2, ran the test for a few hours, stopped the test, and then uninstalled the app. We weren't able to locate any support conversations under the email address associated with the account. If you contacted us using a different email address, please let us know; we'd be happy to look into that correspondence. That should help us to analyze this better for you. Regarding the pricing, when a pricing test is started, paused, or stopped, Shogun updates the related data to ensure pricing remains consistent across your storefront. That said, we'd like to investigate your specific experience thoroughly to understand what happened. I've reached out to you via email to gather a few additional details, and I'll also be sending a Shopify Collaborator access request so our technical team can investigate. We'd really appreciate your reply so we can get to the bottom of this and work toward a resolution. Thanks. Sweetan | Client Services Shogun Show more

Shogun A/B testing is really poor and full of bugs. My store theme got unpublished without notice. It publish duplicated theme that created month ago. Now my entire store is messed up. This kind of sneaky conduct has caused me order losses. I paid $119 for the service, but the product detail testing function fails to work. I cannot even edit and adjust product descriptions normally.

Developer repliedHey there, Shenghai. Thanks for sharing your feedback. We apologize for the inconvenience you faced that has led to this feedback. I was looking at the use case and your account, and I want to let you know that when you start/run a product details test, we set up a duplicate theme that has all the required adjustments for you to make the changes to the variant. We then publish this modified theme. You can treat the modified theme as the new main theme moving forward, and modify that in case you wish to modify anything in the theme. However, if you want, once the test ends, you can republish the old theme again. Also, about the product details, I wanted to check if you had made changes to the description on the original. When you change the product description, you may want to re-run theme modifications if you have already run it on a previous version. This ensures the theme is set correctly and you can make changes to the variant B of your test. I see you had run a few product details tests previously, and they were all for the same product. Having said that, we would love to analyze the issue for you and help you better. I have reached out to you via the same chat thread and we would appreciate if you could reply back to us We appreciate your support. Sweetan | Client Services Shogun Show more

This app already helped us a lot with optimizing our CRO! The dashboard works easy and intuitive and gives us insights we didn't have before.

Great A/B testing and very simple to use. I had a question and Sweetan helped me out and went in depth. Thank you

Developer repliedHi there, Thanks for taking the time and leaving us a review. I am so glad that I was able to help and answer the question. We are here to help and if you bump into any issues, please don't hesitate to reach out. Thanks for your support. Sweetan | Client Services Shogun Show more

Doesnt allocate traffic evenly, sending 3/4 bos to A, leading to unusable test results. Support team published a theme without our approval

Developer repliedHi Tim, Thank you for taking the time to share your feedback. I’m really sorry to hear how frustrating this experience has been. I’d like to clarify one important point: we do not publish a theme without your approval. Can you please confirm which theme you would refer to, or would you be referring to the activity log? Regarding the traffic split you experienced, we completely understand how this impacted your confidence in the test results. As mentioned previously in the email thread by my colleague, James, we have identified cases where bot traffic can skew experiment distribution by behaving like normal visitors. This is something our team is actively working on improving, so test data remains reliable. We truly appreciate you raising both of these concerns and giving us the chance to investigate and also process a refund for both your invoices. We'll look forward to hearing back from you on the same email thread so that we can look at the other concerns for you. Thanks for your support. Sweetan | Client Services Shogun Show more

I am very impressed with this plugin. A/B testing used to be so complex and expensive. This makes it so easy, you dont even need a developer. Well done guys.

Developer repliedThank you so much for the amazing feedback! We’re thrilled to hear the app has made A/B testing easier and more accessible for your team. Making powerful optimization tools simple to use without needing a developer is exactly what we aim for. We really appreciate your support and are excited to keep helping you test, learn, and grow! Sweetan | Client Services Shogun Show more

really good, super easy to use

Developer repliedThank you for the great feedback! We’re so glad to hear you’re finding the app easy to use. That’s exactly the experience we aim to create. We really appreciate your support! Sweetan | Client Services Shogun Show more

it f*cked up a live theme. Now I have to figure out what to do in the middle of the day while traffic enter the broken theme.

Developer repliedHey there, Kevin. We are sorry to hear about the issues that have led to this experience and review of our app. We want to understand the issue better so that we can analyze and help you better. When we checked the internal logs, we noticed that our AB testing app was installed and the Pro plan's trial was selected. You then upgraded the free trial to our Unlimited plan in order to run the Price test. You ran the theme modification, which is required to run a price test. It looks like the theme modification was completed correctly. We then notice that you left a review, and then deleted the test that you were working on. Could you please help us to understand what issue you were noticing on the live theme? I also don't see any support outreach, as our team is more than happy to help. Our product team has reached out to you via email, and I am reaching out in a separate email thread to gather some additional information and gain some clarity so we can help. We would greatly appreciate it if you could reply to us. Thanks for your support and understanding Sweetan | Client Services Shogun Show more

Shogun ‑ AB Testing FAQ

Answered from this app's own listing and its full review record.

Best suited for stores running conversion optimization experiments and willing to invest in testing infrastructure.

Paid plans start at $39/month, and run to $499/month across 3 published tiers. Prices are as listed on the Shopify App Store and can change — confirm before installing.

Shogun ‑ AB Testing's plans are separated by features rather than by store size — none of the tiers is capped on a volume you could state up front. Compare what each step adds over the one below it rather than trying to size yourself into a tier.

On our scorecard Shogun ‑ AB Testing rates 65 out of 100 — solid — read from 38 merchant reviews. The developer has published replies to 36 of 38 reviews. The score reflects what the review record shows, nothing more.

38 merchants have reviewed Shogun ‑ AB Testing, averaging 4.2 out of 5. We hold the review history from 2025 to 2026, which is what the year-by-year chart on this page is built from.

Quick facts
At a glance
Merchant rating

4.2 / 5 · 38 reviews

Rating, last 12 months

4.18 from 28 reviews

New reviews, last 12 months

28 (was 10)

Developer replies

36 of 38 reviews

Typical reviewer had used it

28 days

Pricing

From $39/month. Free trial available.

On the App Store since

March 21, 2025

Review history held

2025 – 2026

Integrates with
Checkout
Shopify Admin
Categories
Site optimization - Other
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