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  1. Agentic Commerce Index
  3. Italy

🇮🇹 Italy: the AI shopping shelf this week

What AI shoppers in Italy are being told to buy, across 41 categories.
Week of Jul 20, 2026·3 runs·reconstructed index
Categories tracked
41

0

Brands in answers
742

0

Independent share
81%

0

%
Biggest shake-up
—
movement starts next week
This week in Italy

This is the first reading for Italy — the standings below are the baseline. IT Cosmetics leads Skincare. Independent brands hold 81% of AI shopping answers here on average. Week-over-week movement starts next week.

Every category we watch here

Skincare
A

#1 · IT Cosmetics

85% independent
Nail Care
B

#1 · Manucurist Glow

85% independent
Makeup
B

#1 · Erborian Italy

90% independent
Haircare
A

#1 · Profumerie Griffe

80% independent
Personal Care
A

#1 · Joanna Gray

90% independent
Fragrance Home Scent
A

#1 · Maison de Parfum

90% independent
Supplements
A

#1 · Multivitaminico Completo

85% independent
Pet Food Supplies
A

#1 · Felix MULTIPACK

80% independent
Equine
C

#1 · Muesli St

85% independent
Tea Matcha
B

#1 · Matcha & CO

75% independent
Coffee
A

#1 · Cokitoshop

80% independent
Wine
A

#1 · 1001

90% independent
Beer Spirits
A

#1 · Richmond's Food

85% independent
Specialty Food
A

#1 · Aubergines

80% independent
Beverages
B

#1 · Unicoop Etruria

80% independent
Health Food
B

#1 · Carolyn Williams

85% independent
Jewelry
A

#1 · Gioielleria Scintille

90% independent
Watches
B

#1 · Tissot

80% independent
Fashion Apparel
A

#1 · H&M IT

80% independent
Workwear Safety
B

#1 · CXS Naos

100% independent
Footwear
A

#1 · Donna Skechers

90% independent
Bags Accessories
A

#1 · Nihan Giyim

75% independent
Baby Kids
B

#1 · For Kids

75% independent
Home Decor
A

#1 · Love

90% independent
Art
A

#1 · MOHD

100% independent
Bedding Bath
B

#1 · onsen.eu

100% independent
Furniture
A

#1 · Cassina Seating

100% independent
Kitchen Dining
A

#1 · 100 Best

95% independent
Home Improvement Diy
A

#1 · Ryobi Rros18-0

70% independent
Cleaning Household
A

#1 · Nuncas Pavimenti

65% independent
Plants Flowers
B

#1 · Celosia Plumosa

70% independent
Garden Outdoor Living
A

#1 · Show Garden

95% independent
Sports Fitness
A

#1 · Superun Raceable

70% independent
Electronics
A

#1 · Amazon Echo

65% independent
Air Purifiers Home Tech
B

#1 · Opendeel

65% independent
Books Media
A

#1 · The Art

85% independent
Office Stationery
B

#1 · Feela Notebook

60% independent
Greeting Cards Gifts
A

#1 · the lazy

70% independent
Crafts Hobby
A

#1 · Angela Barretta

65% independent
Auto Moto Accessories
A

#1 · 26

50% independent
Eyewear
A

#1 · Hardloop

90% independent
Other countries
🇦🇺 Australia🇦🇹 Austria🇧🇪 Belgium🇨🇦 Canada🇨🇿 Czechia
Run a store in Italy?

See which categories already recommend you here — and which don't yet.

See where you stand
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The agent-readiness stack for the AI shopping era — helping merchants, publishers and SaaS companies get discovered, cited and transacted with by ChatGPT, Perplexity, Claude, Gemini and the custom shopping agents underneath them.

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