Brands in the answer
20
Marketplace share
50%
Independent-brand share
50%
Baseline week — first reading
These are the standings as of this week. Who entered, who was displaced, and who climbed starts appearing next week, once there's a prior week to compare to.
The shelf this week
| # | Move | Brand | Share of answer | Stability | Price | 12 wk | Claim |
|---|---|---|---|---|---|---|---|
1 | — | Lancme Foundationlancmefoundation.com | 100% of answers | CHF 36.70 | Claim | ||
2 | — | e.l.f Cosmeticselfcosmetics.com | 100% of answers | CHF 19.90 | Claim | ||
3 | — | TIRTIRtirtir.com | 100% of answers | CHF 8.90 | Claim | ||
4 | — | Clinique Evencliniqueeven.com | 100% of answers | CHF 40.95 | Claim | ||
5 | — | Maybelline Fitmaybellinefit.com | 100% of answers | CHF 6.35 | Claim | ||
6 | — | Este Lauderestelauder.com | 100% of answers | CHF 31.02 | Claim | ||
7 | — | Beautylishbeautylish.com | 100% of answers | CHF 31.55 | Claim | ||
8 | — | SEPHORA Bestsephorabest.com | 100% of answers | CHF 20.61 | Claim | ||
9 | — | Eveline Cosmeticsevelinecosmetics.com | 100% of answers | CHF 5.19 | Claim | ||
10 | — | Maybelline Mascaramaybellinemascara.com | 100% of answers | CHF 9.30 | Claim | ||
11 | — | NARS Lightnarslight.com | 100% of answers | CHF 60.80 | Claim | ||
12 | — | Chanel Leschanelles.com | 100% of answers | CHF 91.90 | Claim | ||
13 | — | Danessa Myricksdanessamyricks.com | 100% of answers | CHF 38.90 | Claim | ||
14 | — | coop citycoopcity.com | 100% of answers | CHF 18.95 | Claim | ||
15 | — | Make Memakeme.com | 100% of answers | CHF 46.70 | Claim | ||
16 | — | ILIA Trueiliatrue.com | 100% of answers | CHF 56.56 | Claim | ||
17 | — | L'Oral Parisloralparis.com | 100% of answers | CHF 14.95 | Claim | ||
18 | — | Too Facedtoofaced.com | 100% of answers | CHF 39.51 | Claim | ||
19 | — | Benefitbenefit.com | 100% of answers | CHF 22.99 | Claim | ||
20 | — | Rare Beautyrarebeauty.com | 100% of answers | CHF 50.31 | Claim |
Observed
The answer is mechanical
20/20
have a product image20/20
publish a machine-readable price13/20
carry a star ratingVerify this yourself — paste into ChatGPT:
Act as a shopper in Switzerland. I want to buy makeup online. Recommend the best independent brands and where to buy — give me a ranked shortlist with the store each is sold at.
Makeup in other countries
Other categories in Switzerland
Run a makeup store in Switzerland?
See exactly where you stand on this shelf — and what moves you up it.