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  1. Agentic Commerce Index
  3. Sweden

🇸🇪 Sweden: the AI shopping shelf this week

What AI shoppers in Sweden are being told to buy, across 29 categories.
Week of Jul 20, 2026·3 runs·reconstructed index
Categories tracked
29

0

Brands in answers
527

0

Independent share
80%

0

%
Biggest shake-up
—
movement starts next week
This week in Sweden

This is the first reading for Sweden — the standings below are the baseline. rhode skin leads Skincare. Independent brands hold 80% of AI shopping answers here on average. Week-over-week movement starts next week.

Every category we watch here

Skincare
B

#1 · rhode skin

85% independent
Nail Care
C

#1 · Plum Beauty

60% independent
Haircare
B

#1 · Gisou Honey

95% independent
Fragrance Home Scent
B

#1 · Vinevida

90% independent
Essential Oils
C

#1 · Scheels

65% independent
Supplements
B

#1 · Bloom Nutrition

65% independent
Pet Food Supplies
B

#1 · Petsense

100% independent
Coffee
C

#1 · Classic Medium

55% independent
Specialty Food
A

#1 · Katz's Delicatessen

100% independent
Beverages
C

#1 · Whole Foods Market

55% independent
Jewelry
A

#1 · Quince

100% independent
Watches
B

#1 · Buckle

95% independent
Fashion Apparel
A

#1 · Aerie

100% independent
Bags Accessories
A

#1 · Coach Women's

100% independent
Baby Kids
C

#1 · Bright Starts

55% independent
Home Decor
A

#1 · Kirkland's Home

80% independent
Art
B

#1 · IKEA

95% independent
Furniture
B

#1 · Raymour & Flanigan

100% independent
Kitchen Dining
B

#1 · west elm

80% independent
Home Improvement Diy
B

#1 · Greenworks Household

65% independent
Plants Flowers
B

#1 · Just Add

85% independent
Garden Outdoor Living
B

#1 · Modular Outdoor

70% independent
Sports Fitness
B

#1 · Fit Sports Products

85% independent
Electronics
B

#1 · Amazon Echo

70% independent
Books Media
B

#1 · Project Hail

50% independent
Greeting Cards Gifts
B

#1 · Quotable Cards

85% independent
Crafts Hobby
B

#1 · Diamond Art Club

65% independent
Auto Moto Accessories
B

#1 · Rokform

80% independent
Eyewear
C

#1 · COACH Eyeglasses

90% independent
Other countries
🇦🇺 Australia🇦🇹 Austria🇧🇪 Belgium🇨🇦 Canada🇨🇿 Czechia
Run a store in Sweden?

See which categories already recommend you here — and which don't yet.

See where you stand
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